Summary

Package Design in Italy: Phase I showcases the most inventive and advanced packaging design produced around the world. Each example has been chosen for its functionality and visual beauty and many of the exampies featured display a level of creativity seldom experienced in this discipline. A valuable new resource book it demonstrates the vital role packaging design plays in marketing a wide range of products that include bags, beverages, cosmetics, fashion, food, household items, industrial items, sporting goods, and much more. Informative captions provide detail of the creative talent that created each piece from creative directors and designers to illustrators and photographers. Package Design in Italy: Phase I is the ultimate, up-to-the minute resource book on this demanding graphic discipline.