Handbook on place branding and marketing / Campelo, Adriana, editor.

Towards effective place brand management : branding European cities and regions / Ashworth, G. J

How to brand nations, cities and destinations : a planning book for place branding / Moilanen

National image & competitive advantage : the theory and practice of place branding / Jaffe

Strategic creativity : a business field guide to advertising, branding, and design / Landa, Robin

Place Branding

Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big

. Talent tactics. Branding your workplace -- Talent, virtues and corporate responsibility -- Seven tactics

Destination brands : managing place reputation / Morgan, Nigel.

Destination branding : creating the unique destination proposition / Morgan, Nigel.

-cola beverages Hrvatska : public relations model of a socially responsible company -- The Bolton brand : place

& channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion

: prescription drugs as consumer products? -- Shopping to save the world -- Making the same different: Branding

spectacle -- 9. Architecture as a brand : Corporate branding : The tension between market and place

branding: creating and sustaining high performance organisations -- The internet and public relations