Public relations online : lasting concepts for changing media

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Title:

Author:

Kelleher, Tom (Tom A.)

ISBN:

9781412914178

Personal Author:

Kelleher, Tom (Tom A.)

Publication Information:

Thousand Oaks, Calif. : SAGE Publications, c2007.

Physical Description:

xv, 161 p. ; 23 cm.

Contents:

Interactive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in "real" time -- Applied research and evaluation.

Abstract:

"Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations."--BOOK JACKET.

Subject Term:

Public relations -- Data processing.

Public relations -- Computer network resources.

Electronic Access:

Publisher description http://www.loc.gov/catdir/enhancements/fy0666/2006025770-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0618/2006025770.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0734/2006025770-b.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023680602	659.20285 K29P 2007	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025420668	659.20285 K29P 2007	2	Searching... Unknown

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Summary

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.

Key Features:

Provides "Hands-Online" activities : Internet resource exercises challenge readers to apply concepts to their world in "real-time" on the day that they read the chapter. Offers "Questionable Claims" boxes : Discussions present alternative perspectives on sometimes-over-hyped claims and serve to help sharpen critical-thinking skills. Discusses computer systems and networks : Server-side and peer-to-peer technologies are introduced as models for understanding online public relations. Focuses on how real people are using online media to communicate : Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to people.

Intended Audience:

This text is designed for advanced undergraduate and graduate courses in Public Relations strategies and practices such as Public Relations Cases, Public Relations Management, Public Relations Strategy, and Public Relations Campaigns.