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1. 
Cover image for Primer of public relations research
Primer of public relations research
Primer of public relations research
by 
Stacks, Don W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Primer of public relations research / Stacks, Don W., author.
Available: Copies:
2. 
Cover image for Primer of public relations research
Primer of public relations research
Primer of public relations research
by 
Stacks, Don W.
Format: 
Books
Publication Date 
2011
Excerpt: 
Primer of public relations research / Stacks, Don W.
Available: Copies:
4. 
Cover image for Qualitative research methods in public relations and marketing communications
Qualitative research methods in public relations and marketing communications
Qualitative research methods in public relations and marketing communications
by 
Daymon, Christine.
Format: 
Books
Publication Date 
2011
Excerpt: 
Qualitative research methods in public relations and marketing communications / Daymon, Christine.
Available: Copies:
5. 
Cover image for A practitioner's guide to public relations research, measurement and evaluation
A practitioner's guide to public relations research, measurement and evaluation
A practitioner's guide to public relations research, measurement and evaluation
by 
Stacks, Don W.
Format: 
Books
Publication Date 
2010
Excerpt: 
A practitioner's guide to public relations research, measurement and evaluation / Stacks, Don W.
Available: Copies:
6. 
Cover image for The global public relations handbook : theory, research, and practice
The global public relations handbook : theory, research, and practice
The global public relations handbook : theory, research, and practice
by 
Sriramesh, Krishnamurthy.
Publisher description http://www.loc.gov/catdir/enhancements/fy0914/2008023417-d.html
Format: 
Books
Publication Date 
2009
Excerpt: 
The global public relations handbook : theory, research, and practice / Sriramesh, Krishnamurthy.
Available: Copies:
7. 
Cover image for Evaluating public relations : a best practice guide to public relations planning, research & evaluation
Evaluating public relations : a best practice guide to public relations planning, research & evaluation
Evaluating public relations : a best practice guide to public relations planning, research & evaluation
by 
Watson, Tom, 1950-
Publisher description http://www.loc.gov/catdir/enhancements/fy0728/2007026140-d.html
Table of contents http://www.loc.gov/catdir/toc/fy0803/2007026140.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0912/2007026140-b.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Evaluating public relations : a best practice guide to public relations planning, research &amp
Available: Copies:
8. 
Cover image for The global public relations handbook : theory, research, and practice
The global public relations handbook : theory, research, and practice
The global public relations handbook : theory, research, and practice
by 
Sriramesh, Krishnamurthy.
Format: 
Books
Publication Date 
2003
Excerpt: 
The global public relations handbook : theory, research, and practice / Sriramesh, Krishnamurthy.
Available: Copies:
10. 
Cover image for Gender and public relations : critical perspectives on voice, image and identity
Gender and public relations : critical perspectives on voice, image and identity
Gender and public relations : critical perspectives on voice, image and identity
by 
Daymon, Christine, editor of compilation.
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Routledge new directions in public relations and communication research
Available: Copies:
11. 
Cover image for Pathways to public relations : histories of practice and profession
Pathways to public relations : histories of practice and profession
by 
St. John, Burton, 1957-
Format: 
Books
Publication Date 
2014
Excerpt: 
Routledge new directions in public relations & communication research.
Available: Copies:
12. 
Cover image for Public relations and nation building : influencing Israel
Public relations and nation building : influencing Israel
by 
Toledano, Margalit.
Format: 
Books
Publication Date 
2013
Excerpt: 
Routledge new directions in public relations and communications research
Available: Copies:
13. 
Cover image for Political science today
Political science today
Political science today
by 
Whitman Cobb, Wendy N., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
subfield chapters on Comparative Politics, International Relations, American Government, Political Economy
Available: Copies:
14. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
Strategic planning for public relations
by 
Silverman, Deborah A., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Strategic planning for public relations / Silverman, Deborah A., author.
Available: Copies:
15. 
Cover image for Public Relations: principles and practice
Public Relations: principles and practice
by 
Dalla Pria, Madel.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html
Format: 
Books
Publication Date 
2021
Excerpt: 
Public Relations: principles and practice Dalla Pria, Madel.
Available: Copies:
16. 
Cover image for The public relations handbook
The public relations handbook
by 
Theaker, Alison HerausgeberIn.
Format: 
Books
Publication Date 
2021
Excerpt: 
The public relations handbook Theaker, Alison HerausgeberIn.
Available: Copies:
17. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Strategic planning for public relations / Smith, Ronald D., 1948- author.
Available: Copies:
18. 
Cover image for Advertising & promotion
Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
of advertising research -- Uses of advertising research -- Research ethics.
Available: Copies:
19. 
Cover image for Principles of strategic communication
Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Public relations.
Available: Copies:
20. 
Cover image for Public relations campaigns : an integrated approach
Public relations campaigns : an integrated approach
Public relations campaigns : an integrated approach
by 
Luttrell, Regina, 1975- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Public relations campaigns : an integrated approach / Luttrell, Regina, 1975- author.
Available: Copies:
21. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service
Available: Copies:
22. 
Cover image for Understanding public relations : theory, culture and society
Understanding public relations : theory, culture and society
Understanding public relations : theory, culture and society
by 
Edwards, Lee (Lee M. S.), author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Understanding public relations : theory, culture and society / Edwards, Lee (Lee M. S.), author.
Available: Copies:
23. 
Cover image for Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
by 
Cunningham, Nicole.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15
Available: Copies:
24. 
Cover image for MKTG 10
MKTG 10
MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion
Available: Copies:
25. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Strategic planning for public relations / Smith, Ronald D., 1948- author.
Available: Copies:
26. 
Cover image for Exploring public relations : global strategic communication
Exploring public relations : global strategic communication
Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Exploring public relations : global strategic communication / Tench, Ralph, author.
Available: Copies:
27. 
Cover image for Marketing for tourism, hospitality & events : a global & digital approach
Marketing for tourism, hospitality & events : a global & digital approach
Marketing for tourism, hospitality & events : a global & digital approach
by 
Hudson, Simon, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service
Available: Copies:
28. 
Cover image for Practice of public relations
Practice of public relations
Practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2017
Excerpt: 
Practice of public relations / Seitel, Fraser P.
Available: Copies:
29. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
and experiences, and public relations -- Managing digital communications: online, social media, and
Available: Copies:
30. 
Cover image for The public relations handbook
The public relations handbook
by 
Theaker, Alison, author.
E-book
cover image
Title
Format: 
Books
Publication Date 
2016
Excerpt: 
The public relations handbook / Theaker, Alison, author.
Available: Copies:
31. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
Available: Copies:
32. 
Cover image for Global marketing
Global marketing
Global marketing
by 
Keegan, Warren J. author.
Format: 
Books
Publication Date 
2015
Excerpt: 
physical distribution -- Global marketing communications decisions i: advertising and public relations
Available: Copies:
33. 
Cover image for Marketing
Marketing
Marketing
by 
Grewal, Dhruv.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary
Available: Copies:
34. 
Cover image for Public relations writing : the essentials of style and format / Thomas H. Bivins, University of Oregon.
Public relations writing : the essentials of style and format / Thomas H. Bivins, University of Oregon.
Public relations writing : the essentials of style and format / Thomas H. Bivins, University of Oregon.
by 
Bivins, Thomas H.
Format: 
Books
Publication Date 
2014
Excerpt: 
Public relations writing : the essentials of style and format / Thomas H. Bivins, University of
Available: Copies:
35. 
Cover image for Gender terrains in African cinema
Gender terrains in African cinema
Gender terrains in African cinema
by 
Dipio, Dominica, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
; Male victims under patriarchy ; Conclusion -- Positioning the elderly in gender relations. Introduction
Available: Copies:
36. 
Cover image for Knowledge for whom? : public sociology in the making
Knowledge for whom? : public sociology in the making
by 
Fleck, Christian, 1954-
Format: 
Books
Publication Date 
2014
Excerpt: 
Knowledge for whom? : public sociology in the making / Fleck, Christian, 1954-
Available: Copies:
37. 
Cover image for Marketing
Marketing
Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling
Available: Copies:
38. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling
Available: Copies:
39. 
Cover image for Health and medical public relations
Health and medical public relations
Health and medical public relations
by 
Riggulsford, Myc.
Format: 
Books
Publication Date 
2013
Excerpt: 
Health and medical public relations / Riggulsford, Myc.
Available: Copies:
40. 
Cover image for Community-based participatory health research : issues, methods, and translation to practice
Community-based participatory health research : issues, methods, and translation to practice
by 
Blumenthal, Daniel S.
Format: 
Books
Publication Date 
2013
Excerpt: 
Public health -- Research -- Methodology.
Available: Copies:
41. 
Cover image for Media today : mass communication in a converging world
Media today : mass communication in a converging world
Media today : mass communication in a converging world
by 
Turow, Joseph.
Format: 
Books
Publication Date 
2013
Excerpt: 
media ; Financing and shaping the media : advertising, public relations, and marketing communications
Available: Copies:
42. 
Cover image for Handbook of public relations
Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
Handbook of public relations / Skinner, J. C. (J. Chris)
Available: Copies:
43. 
Cover image for Public relations cases
Public relations cases
by 
Hayes, Darrell C.
Format: 
Books
Publication Date 
2013
Excerpt: 
Public relations -- United States -- Case studies.
Available: Copies:
44. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes
Available: Copies:
45. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
direct marketing and personal selling -- Public relations, influencer marketing, and corporate
Available: Copies:
46. 
Cover image for Culture and public relations : links and implications
Culture and public relations : links and implications
Culture and public relations : links and implications
by 
Sriramesh, Krishnamurthy.
Format: 
Books
Publication Date 
2012
Excerpt: 
Culture and public relations : links and implications / Sriramesh, Krishnamurthy.
Available: Copies:
47. 
Cover image for Foundations of community journalism
Foundations of community journalism
Foundations of community journalism
by 
Reader, Bill, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
considerations. Considering community journalism from the perspective of public relations and advertising / Diana
Available: Copies:
48. 
Cover image for Handbook of comparative communication research
Handbook of comparative communication research
Handbook of comparative communication research
by 
Esser, Frank, 1966-
Format: 
Books
Publication Date 
2012
Excerpt: 
Handbook of comparative communication research / Esser, Frank, 1966-
Available: Copies:
49. 
Cover image for Health industry communication : new media, new methods, new message
Health industry communication : new media, new methods, new message
Health industry communication : new media, new methods, new message
by 
Hicks, Nancy J.
Format: 
Books
Publication Date 
2012
Excerpt: 
sides now : viewing media through the public relations prism -- Research for health communication -- The
Available: Copies:
50. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Public relations & advertising.
Available: Copies:
51. 
Cover image for Handbook of research methods on trust
Handbook of research methods on trust
Handbook of research methods on trust
by 
Lyon, Fergus.
Format: 
Books
Publication Date 
2012
Excerpt: 
Public relations -- Research -- Methodology.
Available: Copies:
52. 
Cover image for Becoming a public relations writer : a writing workbook for emerging and established media
Becoming a public relations writer : a writing workbook for emerging and established media
Becoming a public relations writer : a writing workbook for emerging and established media
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
Becoming a public relations writer : a writing workbook for emerging and established media / Smith
Available: Copies:
53. 
Cover image for The handbook of strategic public relations and integrated communications
The handbook of strategic public relations and integrated communications
The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
The handbook of strategic public relations and integrated communications / Caywood, Clarke L., 1947-
Available: Copies:
54. 
Cover image for Management : a concise introduction
Management : a concise introduction
Management : a concise introduction
by 
Pettinger, Richard.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Marketing research and development -- Public relations -- Conclusions -- 13.Managing operations and projects
Available: Copies:
55. 
Cover image for Religion, media and culture : a reader
Religion, media and culture : a reader
Religion, media and culture : a reader
by 
Lynch, Gordon, 1968-
Format: 
Books
Publication Date 
2012
Excerpt: 
Mitchell -- 20.Religious literacy and public service broadcasting: introducing a research agenda / Elaine
Available: Copies:
56. 
Cover image for The Oxford handbook on the World Trade Organization
The Oxford handbook on the World Trade Organization
by 
Narlikar, Amrita.
Format: 
Books
Publication Date 
2012
Excerpt: 
Oxford handbooks in political science & international relations
Available: Copies:
57. 
Cover image for Public relations as activism : postmodern approaches to theory & practice
Public relations as activism : postmodern approaches to theory & practice
Public relations as activism : postmodern approaches to theory & practice
by 
Holtzhausen, Derina Rhoda.
Format: 
Books
Publication Date 
2012
Excerpt: 
Public relations as activism : postmodern approaches to theory & practice / Holtzhausen, Derina
Available: Copies:
58. 
Cover image for Strategic public relations : an audience-focused approach
Strategic public relations : an audience-focused approach
Strategic public relations : an audience-focused approach
by 
Diggs-Brown, Barbara.
Format: 
Books
Publication Date 
2012
Excerpt: 
Strategic public relations : an audience-focused approach / Diggs-Brown, Barbara.
Available: Copies:
59. 
Cover image for Public relations : strategies and tactics
Public relations : strategies and tactics
Public relations : strategies and tactics
by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2012
Excerpt: 
Public relations : strategies and tactics / Wilcox, Dennis L.
Available: Copies:
60. 
Cover image for Marketing concepts and strategies
Marketing concepts and strategies
Marketing concepts and strategies
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- An overview of marketing communications -- Advertising, public relations and sponsorship -- Sales
Available: Copies:
61. 
Cover image for Introducing public relations : theory and practice
Introducing public relations : theory and practice
Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
Introducing public relations : theory and practice / Butterick, Keith.
Available: Copies:
62. 
Cover image for Public relations writing : form and style
Public relations writing : form and style
Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
Public relations writing : form and style / Newsom, Doug.
Available: Copies:
63. 
Cover image for Public relations, society and culture : theoretical and empirical explorations
Public relations, society and culture : theoretical and empirical explorations
Public relations, society and culture : theoretical and empirical explorations
by 
Edwards, Lee, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Public relations -- Research.
Available: Copies:
64. 
Cover image for Political public relations : principles and applications
Political public relations : principles and applications
Political public relations : principles and applications
by 
Strömbäck, Jesper.
Format: 
Books
Publication Date 
2011
Excerpt: 
Political public relations : principles and applications / Strömbäck, Jesper.
Available: Copies:
65. 
Cover image for The practice of public relations
The practice of public relations
The practice of public relations
by 
Seitel, Fraser P.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2011
Excerpt: 
The practice of public relations / Seitel, Fraser P.
Available: Copies:
66. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
The IABC handbook of organizational communication : a guide to internal communication, public
Available: Copies:
67. 
Cover image for Corporate communication : a guide to theory and practice
Corporate communication : a guide to theory and practice
Corporate communication : a guide to theory and practice
by 
Cornelissen, Joep.
Format: 
Books
Publication Date 
2011
Excerpt: 
communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and
Available: Copies:
68. 
Cover image for Introduction to marketing
Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the
Available: Copies:
69. 
Cover image for Planning and managing public relations campaigns : a strategic approach
Planning and managing public relations campaigns : a strategic approach
Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html
Format: 
Books
Publication Date 
2010
Excerpt: 
Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-
Available: Copies:
71. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
products : public relations and sales promotion -- Professional sales -- Direct and online marketing
Available: Copies:
72. 
Cover image for International media communication in a global age
International media communication in a global age
International media communication in a global age
by 
Golan, Guy J.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Communicating with global publics: building a theoretical framework for international public relations / Paul S
Available: Copies:
73. 
Cover image for An overview of the public relations function
An overview of the public relations function
An overview of the public relations function
by 
Bowen, Shannon A.
Format: 
Books
Publication Date 
2010
Excerpt: 
An overview of the public relations function / Bowen, Shannon A.
Available: Copies:
74. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations
Available: Copies:
75. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Kotler, Philip.
Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations
Available: Copies:
76. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2009
Excerpt: 
Strategic planning for public relations / Smith, Ronald D., 1948-
Available: Copies:
77. 
Cover image for Public relations and social theory : key figures and concepts
Public relations and social theory : key figures and concepts
Public relations and social theory : key figures and concepts
by 
Ihlen, Øyvind.
Format: 
Books
Publication Date 
2009
Excerpt: 
Public relations -- Research.
Available: Copies:
78. 
Cover image for Developing the public relations campaign : a team-based approach
Developing the public relations campaign : a team-based approach
Developing the public relations campaign : a team-based approach
by 
Bobbitt, Randy, 1955-
Format: 
Books
Publication Date 
2009
Excerpt: 
Developing the public relations campaign : a team-based approach / Bobbitt, Randy, 1955-
Available: Copies:
79. 
Cover image for Handbook of research on global corporate citizenship
Handbook of research on global corporate citizenship
Handbook of research on global corporate citizenship
by 
Scherer, Andreas Georg.
Format: 
Books
Publication Date 
2008
Excerpt: 
Corporations -- Public relations.
Available: Copies:
80. 
Cover image for Contemporary advertising
Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: 
Books
Publication Date 
2008
Excerpt: 
: public relations, sponsorship, and corporate advertising.
Available: Copies:
81. 
Cover image for Reaching audiences : a guide to media writing
Reaching audiences : a guide to media writing
Reaching audiences : a guide to media writing
by 
Yopp, Jan Johnson.
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005425.html
Format: 
Books
Publication Date 
2007
Excerpt: 
, public relations, and advertising) and illuminates the differences and similarities in writing styles
Available: Copies:
82. 
Cover image for Public relations online : lasting concepts for changing media
Public relations online : lasting concepts for changing media
Public relations online : lasting concepts for changing media
by 
Kelleher, Tom (Tom A.)
Publisher description http://www.loc.gov/catdir/enhancements/fy0666/2006025770-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0618/2006025770.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0734/2006025770-b.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Public relations online : lasting concepts for changing media / Kelleher, Tom (Tom A.)
Available: Copies:
83. 
Cover image for The public relations writer's handbook : the digital age
The public relations writer's handbook : the digital age
The public relations writer's handbook : the digital age
by 
Aronson, Merry.
Table of contents only http://www.loc.gov/catdir/toc/ecip077/2006101785.html
Format: 
Books
Publication Date 
2007
Excerpt: 
The public relations writer's handbook : the digital age / Aronson, Merry.
Available: Copies:
84. 
Cover image for Marketing
Marketing
Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing
Available: Copies:
85. 
Cover image for Sport marketing
Sport marketing
Sport marketing
by 
Mullin, Bernard James.
Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling
Available: Copies:
86. 
Cover image for Contemporary sport management
Contemporary sport management
Contemporary sport management
by 
Parks, Janet B., 1942-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022693.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport
Available: Copies:
87. 
Cover image for The marketing of sport
The marketing of sport
The marketing of sport
by 
Beech, John G., 1947-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007
Excerpt: 
/ Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports
Available: Copies:
88. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation
Available: Copies:
89. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
Public relations disasters : talespin--inside stories and lessons learnt
Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Public relations disasters : talespin--inside stories and lessons learnt / McCusker, Gerry, 1962-
Available: Copies:
90. 
Cover image for Exploring public relations
Exploring public relations
Exploring public relations
by 
Tench, Ralph.
Format: 
Books
Publication Date 
2006
Excerpt: 
Exploring public relations / Tench, Ralph.
Available: Copies:
91. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion
Available: Copies:
92. 
Cover image for The Century of the self. Episode 1, Happiness machines
The Century of the self. Episode 1, Happiness machines
The Century of the self. Episode 1, Happiness machines
by 
Curtis, Adam.
Format: 
Video disc
Publication Date 
2006
Excerpt: 
Public relations -- History -- 20th century.
Available: Copies:
93. 
Cover image for Introduction to marketing
Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
Available: Copies:
94. 
Cover image for Tourism Marketing for cities and towns : using branding and events to attract tourism
Tourism Marketing for cities and towns : using branding and events to attract tourism
Tourism Marketing for cities and towns : using branding and events to attract tourism
by 
Kolb, Bonita M.
Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
public relations -- Sales incentives, direct marketing, and website development -- Trade promotion
Available: Copies:
95. 
Cover image for Strategic public relations management : planning and managing effective communication programs
Strategic public relations management : planning and managing effective communication programs
Strategic public relations management : planning and managing effective communication programs
by 
Austin, Erica Weintraub.
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic public relations management : planning and managing effective communication programs /
Available: Copies:
96. 
Cover image for Today's public relations : an introduction
Today's public relations : an introduction
Today's public relations : an introduction
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2006
Excerpt: 
Today's public relations : an introduction / Heath, Robert L. (Robert Lawrence), 1941-
Available: Copies:
97. 
Cover image for Effective public relations
Effective public relations
Effective public relations
by 
Cutlip, Scott M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Effective public relations / Cutlip, Scott M.
Available: Copies:
98. 
Cover image for Creating a winning E-business
Creating a winning E-business
by 
Napier, H. Albert, 1944-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms
Available: Copies:
99. 
Cover image for Career opportunities in the publishing industry
Career opportunities in the publishing industry
Career opportunities in the publishing industry
by 
Yager, Fred, 1946-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Marketing and public relations -- Advertising and sales -- Management -- pt. 3. Book publishing -- Editorial
Available: Copies:
100. 
Cover image for Qualitative methods in public health : a field guide for applied research
Qualitative methods in public health : a field guide for applied research
Qualitative methods in public health : a field guide for applied research
by 
Ulin, Priscilla R.
Format: 
Books
Publication Date 
2005
Excerpt: 
Qualitative methods in public health : a field guide for applied research / Ulin, Priscilla R.
Available: Copies:
102. 
Cover image for Marketing across cultures
Marketing across cultures
Marketing across cultures
by 
Usunier, Jean-Claude.
Format: 
Books
Publication Date 
2005
Excerpt: 
public relations -- 16. Intercultural marketing negotiations 1 : people, trust and tasks.
Available: Copies:
103. 
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations
Available: Copies:
104. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
mail -- Day 18. Radio/television/cable TV -- Day 19. Marketing hooks -- Day 20. Public relations -- Day
Available: Copies:
105. 
Cover image for Public relations writing : form & style.
Public relations writing : form & style.
Public relations writing : form & style.
by 
Newsom, Doug.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Public relations writing : form & style. Newsom, Doug.
Available: Copies:
106. 
Cover image for Learning to live together : preventing hatred and violence in child and adolescent development
Learning to live together : preventing hatred and violence in child and adolescent development
by 
Hamburg, David A., 1925-2019.
Publisher description http://www.loc.gov/catdir/enhancements/fy0614/2003009005-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0614/2003009005-t.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Public Concern to Research to Practice -- 11. Exemplary Programs of Conflict-Resolution Education -- 12
Available: Copies:
107. 
Cover image for The dynamics of employee relations
The dynamics of employee relations
The dynamics of employee relations
by 
Blyton, Paul, 1953-
Format: 
Books
Publication Date 
2004
Excerpt: 
The dynamics of employee relations / Blyton, Paul, 1953-
Available: Copies:
108. 
Cover image for Marketing for tourism
Marketing for tourism
Marketing for tourism
by 
Holloway, J. Christopher.
Format: 
Books
Publication Date 
2004
Excerpt: 
tourism -- Direct marketing : theory and practice -- Public relations and its uses in the tourism industry
Available: Copies:
109. 
Cover image for Contemporary advertising
Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing
Available: Copies:
110. 
Cover image for This is PR : the realities of public relations
This is PR : the realities of public relations
This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2004
Excerpt: 
This is PR : the realities of public relations / Newsom, Doug.
Available: Copies:
111. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail
Available: Copies:
112. 
Cover image for Public relations : South African perspectives
Public relations : South African perspectives
Public relations : South African perspectives
by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2003
Excerpt: 
Public relations : South African perspectives / Rensburg, Ronél S.
Available: Copies:
113. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion
Available: Copies:
114. 
Cover image for Contemporary sport management
Contemporary sport management
Contemporary sport management
by 
Parks, Janet B., 1942-
Format: 
Books
Publication Date 
2003
Excerpt: 
functional areas of sport management -- 10 Sport marketing -- 11 Public relations in the sport industry -- 12
Available: Copies:
115. 
Cover image for Reaching audiences : a guide to media writing
Reaching audiences : a guide to media writing
Reaching audiences : a guide to media writing
by 
Yopp, Jan Johnson.
Format: 
Books
Publication Date 
2003
Excerpt: 
. Electronic media -- Public relations writing -- Advertising -- Appendix A. The abused word list -- Appendix B
Available: Copies:
116. 
Cover image for Performance Research Associates' Delivering knock your socks off service.
Performance Research Associates' Delivering knock your socks off service.
Performance Research Associates' Delivering knock your socks off service.
by 
Zemke, Ron.
Format: 
Books
Publication Date 
2003
Excerpt: 
Public Relations.
Available: Copies:
117. 
Cover image for Contemporary advertising
Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
building: public relations, sponsorship, and corporate advertising -- Creating advertisements and
Available: Copies:
118. 
Cover image for Purchasing and supply management
Purchasing and supply management
Purchasing and supply management
by 
Leenders, Michiel R.
Table of contents http://catdir.loc.gov/catdir/toc/mh031/2001045008.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009976362&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001045008.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Measurement -- 14. Global Supply Management -- 15. Public Purchasing -- 16. Capital Goods Acquisition -- 17
Available: Copies:
119. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Promotion and Merchandising -- Personal Selling and Sales Management -- Public Relations and Publicity
Available: Copies:
120. 
Cover image for Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management
Available: Copies:
121. 
Cover image for The practice of public relations
The practice of public relations
The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
The practice of public relations / Seitel, Fraser P.
Available: Copies:
122. 
Cover image for Handbook of public relations
Handbook of public relations
Handbook of public relations
by 
Skinner, C. J.
Format: 
Books
Publication Date 
2001
Excerpt: 
Handbook of public relations / Skinner, C. J.
Available: Copies:
123. 
Cover image for E-business & e-commerce : how to program
E-business & e-commerce : how to program
E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Promotions E-Business Advertising Webcasting and Interactive Advertising E-Business Public Relations Customer
Available: Copies:
125. 
Cover image for Marketing in travel and tourism
Marketing in travel and tourism
Marketing in travel and tourism
by 
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising
Available: Copies:
126. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the
Available: Copies:
128. 
Cover image for Introduction to public relations and advertising
Introduction to public relations and advertising
Introduction to public relations and advertising
by 
Du Plessis, D. F.
Format: 
Books
Publication Date 
2000
Excerpt: 
Introduction to public relations and advertising / Du Plessis, D. F.
Available: Copies:
129. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
. Promotions. 16. Public Relations. 17. Retail and Business-to-Business Advertising. 18. International
Available: Copies:
130. 
Cover image for Encyclopedia of tourism
Encyclopedia of tourism
by 
Jafari, Jafar.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/99052878-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
, business travel, convention bureaux, hospitality, marketing, public relations. Cross-referencing helps
Available: Copies:
131. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
products : public relations. -- 17. Professional sales. -- 18. Destination marketing. -- 19. Next year
Available: Copies:
132. 
Cover image for Mass media, towards the millennium : the South African handbook of mass communication
Mass media, towards the millennium : the South African handbook of mass communication
Mass media, towards the millennium : the South African handbook of mass communication
by 
De Beer, A. S. (Arrie)
Format: 
Books
Publication Date 
1998
Excerpt: 
and entertainment ; Media law ; Media ethics ; Advertising ; Public relations ; Communication
Available: Copies:
133. 
Cover image for Blurred boundaries : migration, ethnicity, citizenship
Blurred boundaries : migration, ethnicity, citizenship
Blurred boundaries : migration, ethnicity, citizenship
by 
Rundell, John F.
Format: 
Books
Publication Date 
1998
Excerpt: 
European Centre for Social Welfare Policy and Research.
Available: Copies:
134. 
Cover image for Business marketing
Business marketing
Business marketing
by 
Brierty, Edward G., 1925-
Format: 
Books
Publication Date 
1998
Excerpt: 
Force -- Ch. 17. Business Advertising, Sales Promotion, and Public Relations -- Ch. 18. Price
Available: Copies:
135. 
Cover image for Marketing : contemporary concepts and practices
Marketing : contemporary concepts and practices
Marketing : contemporary concepts and practices
by 
Schoell, William F.
Format: 
Books
Publication Date 
1995
Excerpt: 
. Direct Marketing, Sales Promotion, and Public Relations. Ch. 18. Personal Selling -- Sect. VI. Price. Ch
Available: Copies:
136. 
Cover image for This is PR : the realities of public relations
This is PR : the realities of public relations
This is PR : the realities of public relations
by 
Newsom, Doug.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=004032422&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1993
Excerpt: 
This is PR : the realities of public relations / Newsom, Doug.
Available: Copies:
137. 
Cover image for Excellence in public relations and communication management
Excellence in public relations and communication management
Excellence in public relations and communication management
by 
Grunig, James E.
Format: 
Books
Publication Date 
1992
Excerpt: 
Excellence in public relations and communication management / Grunig, James E.
Available: Copies:
138. 
Cover image for This is PR : the realities of public relations
This is PR : the realities of public relations
This is PR : the realities of public relations
by 
Newsom, Doug.
Table of contents http://www.gbv.de/dms/bowker/toc/9780534101404.pdf
Format: 
Books
Publication Date 
1989
Excerpt: 
This is PR : the realities of public relations / Newsom, Doug.
Available: Copies:
139. 
Cover image for Media writing : news for the mass media
Media writing : news for the mass media
Media writing : news for the mass media
by 
Newsom, Doug.
Format: 
Books
Publication Date 
1985
Excerpt: 
meetings and news conferences -- Stories from public-relations sources -- The feature story -- Columns and
Available: Copies:
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