Search Results for Publicité

1.

Cover image for Folding patterns for display & publicity = Yong yu zhan shi yu xuan chuan de zhe die xing zhuang = Modéles de pliage pour la présentation et la publicité

Folding patterns for display & publicity = Yong yu zhan shi yu xuan chuan de zhe die xing zhuang = Modéles de pliage pour la présentation et la publicité

by

Withers, Laurence K.

Format:

Books

Publication Date

2002

Excerpt:

Folding patterns for display & publicity = Yong yu zhan shi yu xuan chuan de zhe die xing zhuang

Available: Copies:

2.

Intimate politics : publicity, privacy and the personal lives of politicians in media-saturated democracies

by

Stanyer, James.

Format:

Books

Publication Date

2013

Excerpt:

Intimate politics : publicity, privacy and the personal lives of politicians in media-saturated

Available: Copies:

3.

Public relations cases

by

Hayes, Darrell C.

Format:

Books

Publication Date

2013

Excerpt:

Publicity -- Case studies.

Available: Copies:

4.

Rethinking reputation : how PR trumps marketing and advertising in the new media world

by

Seitel, Fraser P.

Format:

Books

Publication Date

2012

Excerpt:

Internet in publicity.

Available: Copies:

5.

Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

by

Johnson, Michael, 1964-

Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm

Format:

Books

Publication Date

2012

Excerpt:

Publicité.

Available: Copies:

6.

Becoming a public relations writer : a writing workbook for emerging and established media

by

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2012

Excerpt:

Publicity.

Available: Copies:

7.

An introduction to political communication

by

McNair, Brian, 1959-

Format:

Books

Publication Date

2011

Excerpt:

Publicité.

Available: Copies:

8.

Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work

by

Kleiman, Jessica.

Format:

Books

Publication Date

2011

Excerpt:

Publicity.

Available: Copies:

9.

Manager's guide to marketing, advertising, and publicity

by

Callen, Barry.

Format:

Books

Publication Date

2010 2009

Excerpt:

Manager's guide to marketing, advertising, and publicity / Callen, Barry.

Available: Copies:

10.

PR therapy : ignite your passion for promoting your products, services, and even yourself!

by

Blakely, Robin.

Format:

Books

Publication Date

2009

Excerpt:

Publicity.

Available: Copies:

11.

Authoritative governance : Policy-making in the age of mediatization.

by

Hajer, Maarten A.

Format:

Books

Publication Date

2009

Excerpt:

Government publicity -- Public opinion.

Available: Copies:

12.

Surviving the SA media : building bridges to make the media more accessible

by

Scher, Marion.

Format:

Books

Publication Date

2009

Excerpt:

Publicity -- South Africa.

Available: Copies:

13.

Becoming a public relations writer : a writing process workbook for the profession

by

Smith, Ronald D., 1948-

Table of contents only http://www.loc.gov/catdir/toc/ecip0719/2007021602.html

Format:

Books

Publication Date

2008

Excerpt:

Publicity.

Available: Copies:

14.

Building brand momentum : strategies for achieving critical mass

by

Sevier, Robert A. (Robert Allen), 1955-

Format:

Books

Publication Date

2008

Excerpt:

College publicity.

Available: Copies:

15.

Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars

by

Levinson, Jay Conrad.

Format:

Books

Publication Date

2008

Excerpt:

Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars /

Available: Copies:

16.

Public relations cases

by

Hendrix, Jerry A.

Format:

Books

Publication Date

2007

Excerpt:

Publicity -- Case studies.

Available: Copies:

17.

The public relations writer's handbook : the digital age

by

Aronson, Merry.

Table of contents only http://www.loc.gov/catdir/toc/ecip077/2006101785.html

Format:

Books

Publication Date

2007

Excerpt:

Publicity.

Available: Copies:

18.

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Available: Copies:

19.

Advertising is dead : long live advertising!

by

Himpe, Tom.

Format:

Books

Publication Date

2006

Excerpt:

Publicité -- Ouvrages illustrés.

Available: Copies:

20.

Guerrilla advertising : unconventional brand communication

by

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Excerpt:

Publicity.

Available: Copies:

21.

Fashion brands : branding style from Armani to Zara

by

Tungate, Mark, 1967-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html

Format:

Books

Publication Date

2005

Excerpt:

Available: Copies:

22.

Kidnapped : how irresponsible marketers are stealing the minds of your children

by

Acuff, Dan S., 1942-

Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html

Format:

Books

Publication Date

2005

Excerpt:

Publicité et enfants.

Available: Copies:

23.

The advertised mind : groundbreaking insights into how our brains respond to advertising

by

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

Publicité -- Aspect psychologique.

Available: Copies:

24.

Art and advertising

by

Gibbons, Joan.

Table of contents
Contributor biographical information
Publisher description

Format:

Books

Publication Date

2005

Excerpt:

Available: Copies:

25.

The golden age of advertising : the 60s

by

Heimann, Jim, 1948-

Format:

Books

Publication Date

2005

Excerpt:

Publicité -- États-Unis -- Histoire -- 20e siècle.

Available: Copies:

26.

Advertising by design : creating visual communications with graphic impact

by

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html

Format:

Books

Publication Date

2004

Excerpt:

Available: Copies:

27.

Advertising, promotion & supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Available: Copies:

28.

Conceptual art and the politics of publicity

by

Alberro, Alexander.

Format:

Books

Publication Date

2003

Excerpt:

Conceptual art and the politics of publicity / Alberro, Alexander.

Available: Copies:

29.

Feeding the media beast : an easy recipe for great publicity

by

Mathis, Mark, 1961-

Format:

Books

Publication Date

2002

Excerpt:

Feeding the media beast : an easy recipe for great publicity / Mathis, Mark, 1961-

Available: Copies:

30.

Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in between

by

Levine, Michael, 1954-

Format:

Books

Publication Date

2002

Excerpt:

Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in

Available: Copies:

31.

Publicity, newsletters, and press releases

by

Baverstock, Alison.

Format:

Books

Publication Date

2002

Excerpt:

Publicity, newsletters, and press releases Baverstock, Alison.

Available: Copies:

32.

The end of advertising as we know it

by

Zyman, Sergio.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html

Format:

Books

Publication Date

2002

Excerpt:

Available: Copies:

33.

Beyond disruption : changing the rules in the marketplace

by

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html

Format:

Books

Publication Date

2002

Excerpt:

Agences de publicité -- Gestion -- Cas, Études de.

Available: Copies:

34.

The advertising handbook

by

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

Publicité.

Available: Copies:

35.

Face the media : the complete guide to getting publicity and handling media opportunities

by

Byrne, Judith, 1945-

Format:

Books

Publication Date

2002

Excerpt:

Face the media : the complete guide to getting publicity and handling media opportunities / Byrne

Available: Copies:

36.

Contemporary advertising

by

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Available: Copies:

37.

Publicity, newsletters, and press releases

by

Baverstock, Alison.

Format:

Books

Publication Date

2002

Excerpt:

Publicity, newsletters, and press releases / Baverstock, Alison.

Available: Copies:

38.

Publicity, newsletters, and press releases

by

Baverstock, Alison.

Format:

Books

Publication Date

2002

Excerpt:

Publicity, newsletters, and press releases Baverstock, Alison.

Available: Copies:

39.

The fall of advertising and the rise of PR

by

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Available: Copies:

40.

Attention! : how to interrupt, yell, whisper, and touch consumers

by

Sacharin, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001267190.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001267190.html

Format:

Books

Publication Date

2001

Excerpt:

Available: Copies:

41.

Easy step by step guide to building a positive media profile

by

Rowson, Pauline.

Format:

Books

Publication Date

2001

Excerpt:

Publicity -- Handbooks, manuals, etc.

Available: Copies:

42.

Advertising today

by

Berger, Warren.

Format:

Books

Publication Date

2001

Excerpt:

Publicité -- Ouvrages illustrés.

Available: Copies:

43.

No-copy advertising

by

Dzamic, Lazar.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

Publicité -- Cas, Études de.

Available: Copies:

44.

Public communication campaigns

by

Atkin, Charles K.

Format:

Books

Publication Date

2000

Excerpt:

Publicity.

Available: Copies:

45.

Getting attention : leading-edge lessons for publicity and marketing

by

Kohl, Susan, 1959-

Format:

Books

Publication Date

2000

Excerpt:

Getting attention : leading-edge lessons for publicity and marketing / Kohl, Susan, 1959-

Available: Copies:

46.

Cutting edge advertising : how to create the world's best print for brands in the 21st century

by

Aitchison, Jim.

Format:

Books

Publication Date

1999

Excerpt:

Available: Copies:

47.

Writing a press release : how to get the right kind of publicity and news coverage

by

Bartram, Peter.

Format:

Books

Publication Date

1999

Excerpt:

Writing a press release : how to get the right kind of publicity and news coverage / Bartram, Peter.

Available: Copies:

48.

Advertising to children : concepts and controversies

by

Macklin, M. Carole.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html

Format:

Books

Publication Date

1999

Excerpt:

Publicité télévisée et enfants -- États-Unis.

Available: Copies:

49.

Campaign strategies and message design : a practitioner's guide from start to finish

by

Moffitt, Mary Anne, 1944-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018456690&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1999

Excerpt:

Publicity.

Available: Copies:

50.

Under the radar : talking to today's cynical consumer

by

Bond, Jonathan, 1957-

Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar

Format:

Books

Publication Date

1998

Excerpt:

Agences de publicité -- États-Unis.

Available: Copies:

51.

Visual persuasion : the role of images in advertising

by

Messaris, Paul.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540105&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-d.html

Format:

Books

Publication Date

1997

Excerpt:

Publicité -- Aspect psychologique.

Available: Copies:

52.

Fundamentals of copy & layout

by

Book, Albert C.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96036297.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96036297.html

Format:

Books

Publication Date

1997

Excerpt:

Publicité -- Mise en pages et typographie.

Available: Copies:

53.

The consultant's guide to publicity : how to make a name for yourself by promoting your expertise

by

Franklin, Reece A.

Table of Contents http://www.loc.gov/catdir/toc/onix01/95045913.html
Publisher description http://www.loc.gov/catdir/description/wiley031/95045913.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley041/95045913.html

Format:

Books

Publication Date

1996

Excerpt:

The consultant's guide to publicity : how to make a name for yourself by promoting your expertise /

Available: Copies:

54.

International advertising : communicating across cultures

by

Mueller, Barbara, 1958-

Format:

Books

Publication Date

1996

Excerpt:

Publicité internationale.

Available: Copies:

55.

A smile in the mind : witty thinking in graphic design

by

McAlhone, Beryl (Design writer)

Format:

Books

Publication Date

1996

Excerpt:

Humour dans la publicité

Available: Copies:

56.

The sponsored life : ads, TV, and American culture

by

Savan, Leslie.

Format:

Books

Publication Date

1994

Excerpt:

publicité (commerce) -- télévision -- vie culturelle -- Etats-Unis -- 20e s. (fin)

Available: Copies:

57.

Contemporary advertising

by

Bovée, Courtland L.

Format:

Books

Publication Date

1992

Excerpt:

Publicité.

Available: Copies:

58.

Marketing the school

by

Marland, Michael.

Format:

Books

Publication Date

1991

Excerpt:

School publicity.

Available: Copies:

59.

Managing brand equity : capitalizing on the value of a brand name

by

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html

Format:

Books

Publication Date

1991

Excerpt:

Positionnement (Publicité)

Available: Copies:

60.

Public communication campaigns

by

Atkin, Charles K.

Format:

Books

Publication Date

1989

Excerpt:

Government publicity -- United States.

Available: Copies:

61.

Public relations in action

by

Reilly, Robert T.

Format:

Books

Publication Date

1987

Excerpt:

Publicity.

Available: Copies:

62.

Creative advertising : theory and practice

by

Moriarty, Sandra E. (Sandra Ernst)

Format:

Books

Publication Date

1986

Excerpt:

Available: Copies:

63.

The creative advertising of France : no. 2

by

Cabinet STRATEGIES! (Cameroon)

Format:

Books

Publication Date

1986

Excerpt:

Publicité -- France -- Campagnes -- Ouvrages illustrés.

Available: Copies:

64.

Promotion : advertising, publicity, personal selling, sales promotion

by

Stanley, Richard E.

Format:

Books

Publication Date

1982

Excerpt:

Promotion : advertising, publicity, personal selling, sales promotion / Stanley, Richard E.

Available: Copies:

65.

Blueprint for public relations,

by

Plackard, Dwight Hillis.

Format:

Books

Publication Date

1947

Excerpt:

Publicity.

Available: Copies:

66.

Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketing

Format:

Books

Excerpt:

, publicity, direct marketing

Available: Copies:

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