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1. 
Cover image for The one show : advertising's best print, design, radio and TV. Volume 26.
by 
Smith, Bob.
Format: 
Books
Publication Date 
2004
Excerpt: 
The one show : advertising's best print, design, radio and TV. Volume 26. Smith, Bob.
Available: Copies:
2. 
Cover image for One show : advertising's best print, design, radio and television. Vol. 28.
Format: 
Books
Publication Date 
2007
Excerpt: 
One show : advertising's best print, design, radio and television. Vol. 28.
Available: Copies:
3. 
Cover image for Hey whipple, squeeze this : the classic guide to creating great advertising
by 
Sullivan, Luke, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Hey whipple, squeeze this : the classic guide to creating great advertising / Sullivan, Luke
Available: Copies:
4. 
Cover image for The basics of media writing : a strategic approach
by 
Kuehn, Scott A., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
conventions -- Reporting and interviewing -- Hard news and feature writing -- Electronic news writing: radio
Available: Copies:
5. 
Cover image for Media now : understanding media, culture, and technology
by 
Straubhaar, Joseph D., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Print and digital newspapers -- Magazines -- Recorded music -- Radio -- Film and video -- Television
Available: Copies:
6. 
Cover image for Advertising creative : strategy, copy, design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Advertising creative : strategy, copy, design / Altstiel, Tom, author.
Available: Copies:
7. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
's next? -- Example 7D: Selecting advertising and promotional tactics -- Checklist 7D: Advertising and
Available: Copies:
8. 
Cover image for Media/impact : an introduction to mass media
by 
Biagi, Shirley, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Newspapers: Mobilizing delivery -- Magazines: Chasing the audience -- Recordings: streaming sounds -- Radio
Available: Copies:
9. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and integrated brand promotion / O'Guinn, Thomas C.
Available: Copies:
10. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
11. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
12. 
Cover image for Media analysis techniques
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising -- Brands -- Material Culture -- Objects and Identity -- Activities and Performances -- Music and
Available: Copies:
13. 
Cover image for The law of journalism and mass communication
by 
Trager, Robert author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Electronic media regulation : from radio to the Internet -- Obscenity, indecency, and violence : social norms
Available: Copies:
14. 
Cover image for Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creative strategy in advertising / Drewniany, Bonnie L., author.
Available: Copies:
15. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising : concept and copy / Felton, George, 1947-
Available: Copies:
16. 
Cover image for Music business handbook and career guide
by 
Baskerville, David.
Format: 
Books
Publication Date 
2013
Excerpt: 
protection -- Promotion, advertising -- Income sources -- National Music Publishers' Association -- The Harry
Available: Copies:
17. 
Cover image for Public relations : writing and media techniques
by 
Wilcox, Dennis L.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
presentations -- 16. Using direct mail and advertising ; Part four. Managing perograms and campaigns : 17
Available: Copies:
18. 
Cover image for Advertising creative : strategy, copy, design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising creative : strategy, copy, design / Altstiel, Tom.
Available: Copies:
19. 
Cover image for Media today : mass communication in a converging world
by 
Turow, Joseph.
Format: 
Books
Publication Date 
2013
Excerpt: 
media ; Financing and shaping the media : advertising, public relations, and marketing communications
Available: Copies:
20. 
Cover image for Exploring journalism and the media
by 
Lynch, Lorrie, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Sportswriting -- Television and radio broadcasts -- Online publishing -- In-depth reporting -- Photojournalism
Available: Copies:
21. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotions : an integrated brand approach / Semenik, Richard J.
Available: Copies:
by 
Reader, Bill, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
considerations. Considering community journalism from the perspective of public relations and advertising / Diana
Available: Copies:
23. 
Cover image for Mediawriting : print, broadcast, and public relations
by 
Whitaker, Wayne R., 1940-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.
Available: Copies:
by 
Lunt, Peter K. (Peter Kenneth), 1956-
Format: 
Books
Publication Date 
2012
Excerpt: 
public service television -- Media literacy -- Advertising regulation and childhood obesity -- Community
Available: Copies:
25. 
Cover image for The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
The fundamentals of creative advertising / Burtenshaw, Ken.
Available: Copies:
26. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
announcements -- Writing advertising copy for electronic media-television, radio, online -- Copywriting for TV
Available: Copies:
27. 
Cover image for A dictionary of media and communication
by 
Chandler, Daniel.
Format: 
Books
Publication Date 
2011
Excerpt: 
terms, across subject areas that include advertising, digital culture, journalism, new media, radio
Available: Copies:
by 
Human Andrew.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising -- Awards -- South Africa.
Available: Copies:
29. 
Cover image for New media for a new China
by 
Scotton, James Francis, 1932-
Format: 
Books
Publication Date 
2010
Excerpt: 
party / James F. Scotton -- Advertising: wings for the media: Hong Cheng : public relations / Yan Jin
Available: Copies:
30. 
Cover image for Media studies : an introduction
by 
Kolker, Robert Phillip.
Format: 
Books
Publication Date 
2009
Excerpt: 
"New media, journalism, advertising, and radio, television, and film are dynamic parts of our daily
Available: Copies:
by 
Human, Andrew.
Format: 
Books
Publication Date 
2009
Excerpt: 
Advertising -- Awards -- South Africa.
Available: Copies:
32. 
Cover image for Free speech in the new media
by 
Gibbons, Thomas.
Format: 
Books
Publication Date 
2009
Excerpt: 
unjustifiable infringement"? : political expression and the broadcasting ban on advocacy advertising / Andrew
Available: Copies:
33. 
Cover image for Advertising and the mind of the consumer : what works, what doesn't, and why.
by 
Sutherland, Max.
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising and the mind of the consumer : what works, what doesn't, and why. Sutherland, Max.
Available: Copies:
34. 
Cover image for Media/impact an introduction to mass media
by 
Biagi, Shirley.
Format: 
Books
Publication Date 
2006
Excerpt: 
, expanding delivery; Magazines, targeting the audience; Recordings, demanding choices; Radio, riding the wave
Available: Copies:
35. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising : concept and copy / Felton, George, 1947-
Available: Copies:
by 
Adam and Charles Black (Firm)
Format: 
Books
Publication Date 
2006
Excerpt: 
, newspapers and magazines, broadcasting, radio, advertising and media theory. Ideal for GCSE, AS level and A
Available: Copies:
37. 
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Technological innovations.
Available: Copies:
38. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising.
Available: Copies:
39. 
Cover image for Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising media planning.
Available: Copies:
40. 
Cover image for Media now : understanding media culture and technology
by 
Straubhaar, Joseph D.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- 11. Advertising -- History : origins of advertising -- Technology : new advertising media
Available: Copies:
41. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
Contemporary advertising / Arens, William F.
Available: Copies:
42. 
Cover image for Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!
by 
Hahn, Fred E., 1925-
Format: 
Books
Publication Date 
2003
Excerpt: 
Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct
Available: Copies:
43. 
Cover image for Hey, Whipple, squeeze this : a guide to creating great ads
by 
Sullivan, Luke.
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising copy.
Available: Copies:
44. 
Cover image for Cutting edge radio : how to create the world's best radio aids for brands in the 21st century
by 
Aitchison, Jim.
Format: 
Books
Publication Date 
2003
Excerpt: 
Cutting edge radio : how to create the world's best radio aids for brands in the 21st century /
Available: Copies:
45. 
Cover image for The future of advertising : new media, new clients, new consumers in the post-television age
by 
Cappo, Joe.
Format: 
Books
Publication Date 
2003
Excerpt: 
The future of advertising : new media, new clients, new consumers in the post-television age /
Available: Copies:
46. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Contemporary advertising / Arens, William F.
Available: Copies:
47. 
Cover image for The Anthropology of media : a reader
by 
Askew, Kelly Michelle.
Format: 
Books
Publication Date 
2002
Excerpt: 
television viewers in a north Indian city / Image-based culture: advertising and popular culture / The global
Available: Copies:
48. 
Cover image for Living in the Information Age : a new media reader
by 
Bucy, Erik P., 1963-
Format: 
Books
Publication Date 
2002
Excerpt: 
theory -- -- II. Convergence and concentration in the media industries -- 3. Print media -- 4. Radio/TV
Available: Copies:
by 
Clio Enterprises.
Format: 
Books
Publication Date 
2001
Excerpt: 
Radio advertising -- Awards.
Available: Copies:
50. 
Cover image for Successful direct marketing methods
by 
Stone, Bob, 1918-2007.
Format: 
Books
Publication Date 
2001
Excerpt: 
-commerce -- Ch. 14. Creating direct mail advertising -- Ch. 15. Creating and managing catalogs -- Ch. 16
Available: Copies:
51. 
Cover image for Hey, Whipple, squeeze this! : a guide to creating great ads
by 
Sullivan, Luke.
Format: 
Books
Publication Date 
1998
Excerpt: 
Advertising copy.
Available: Copies:
52. 
Cover image for Mass media, towards the millennium : the South African handbook of mass communication
by 
De Beer, A. S. (Arrie)
Format: 
Books
Publication Date 
1998
Excerpt: 
Mass media in Africa ; Books ; Newspapers ; Magazines ; Radio ; Film ; Television Sound recording
Available: Copies:
53. 
Cover image for The language of sport
by 
Beard, Adrian, 1951-
Format: 
Books
Publication Date 
1998
Excerpt: 
. Television commentary 1. Television commentary 2. Radio commentary -- Unit 7. Sportswriting I. Framework for
Available: Copies:
54. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Contemporary advertising / Arens, William F.
Available: Copies:
55. 
Cover image for Write on target : the direct marketer's copywriting handbook
by 
Stein, Donna Baier.
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising copy -- Handbooks, manuals, etc.
Available: Copies:
by 
Alexander, Alison, 1949 October 21-
Format: 
Books
Publication Date 
1995
Excerpt: 
messages about women improving? -- Does talk radio provide a forum for American values? -- Does the mass
Available: Copies:
by 
Bovée, Courtland L.
Format: 
Books
Publication Date 
1992
Excerpt: 
Contemporary advertising / Bovée, Courtland L.
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