IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
181 Results Found Subscribe to search results
0000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000IIE
Print
1. 
Cover image for Social Media Research Theory and Application
Social Media Research Theory and Application
Social Media Research Theory and Application
by 
Du Plessis Chairmaine
Format: 
Books
Publication Date 
2020
Excerpt: 
Social Media Research Theory and Application / Du Plessis Chairmaine
Available: Copies:
2. 
Cover image for Netnography : the essential guide to qualitative social media research
Netnography : the essential guide to qualitative social media research
by 
Kozinets, Robert V., 1964- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Netnography : the essential guide to qualitative social media research / Kozinets, Robert V., 1964
Available: Copies:
3. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Online consumer behavior : theory and research in social media, advertising, and e-tail / Close
Available: Copies:
4. 
Cover image for The handbook of online and social media research : tools and techniques for market researchers
The handbook of online and social media research : tools and techniques for market researchers
by 
Poynter, Ray.
Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg
Format: 
Books
Publication Date 
2010
Excerpt: 
The handbook of online and social media research : tools and techniques for market researchers /
Available: Copies:
5. 
Cover image for The SAGE handbook of qualitative research
The SAGE handbook of qualitative research
by 
Denzin, Norman K., editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Social sciences -- Research.
Available: Copies:
6. 
Cover image for Doing digital methods
Doing digital methods
by 
Rogers, Richard, 1965- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Social media -- Research.
Available: Copies:
7. 
Cover image for The SAGE handbook of human resource development
The SAGE handbook of human resource development
by 
Rocco, Tonette S., 1954- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
circulation and learning via social relationships / Rebalancing the agenda: employee perspectives of HRD in
Available: Copies:
8. 
Cover image for Researching digital media and society
Researching digital media and society
by 
Lindgren, Simon, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Digital media -- Social aspects.
Available: Copies:
9. 
Cover image for Criminology : a contemporary introduction
Criminology : a contemporary introduction
by 
Murphy, Tony, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
-- Media and Crime -- Dealing with Crime and Justice -- Punishment -- Social Policy and Crime -- Global
Available: Copies:
10. 
Cover image for Research methods and evidence-based practice
Research methods and evidence-based practice
by 
Liamputtong, Pranee, 1955-, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Research methods and evidence-based practice / Liamputtong, Pranee, 1955-, editor.
Available: Copies:
11. 
Cover image for The SAGE handbook of digital marketing
The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Research Ethics in Digital and Social Media Marketing Research/ Managing the Message, from Fake
Available: Copies:
12. 
Cover image for Policing in Africa : towards an African epistemology
Policing in Africa : towards an African epistemology
Policing in Africa : towards an African epistemology
by 
Smit, J. (Jeanette)
Format: 
Books
Publication Date 
2022
Excerpt: 
: Strengthening African epistemology -- Introduction to crime and police research -- Police education and training.
Available: Copies:
13. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-based and social media. As a leader in teaching public relations strategy, this text is ideal for students
Available: Copies:
14. 
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Advertising -- Social aspects.
Available: Copies:
15. 
Cover image for Public Relations: principles and practice
Public Relations: principles and practice
by 
Dalla Pria, Madel.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html
Format: 
Books
Publication Date 
2021
Excerpt: 
opinion and research in PR, Public relations, ethics and corporate social responsibility; Chapter 3
Available: Copies:
16. 
Cover image for The public relations handbook
The public relations handbook
by 
Theaker, Alison HerausgeberIn.
Format: 
Books
Publication Date 
2021
Excerpt: 
Media practice
Available: Copies:
17. 
Cover image for Interdisciplinary research : process and theory
Interdisciplinary research : process and theory
by 
Repko, Allen F., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Interdisciplinary research : process and theory / Repko, Allen F., author.
Available: Copies:
18. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
19. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in
Available: Copies:
20. 
Cover image for Social media : a critical introduction
Social media : a critical introduction
by 
Fuchs, Christian, 1976- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Social media : a critical introduction / Fuchs, Christian, 1976- author.
Available: Copies:
21. 
Cover image for Sociology : a comprehensive South African introduction
Sociology : a comprehensive South African introduction
by 
Stewart, Paul, editor
Format: 
Books
Publication Date 
2020
Excerpt: 
, bureaucracy and social movements -- Media and technology -- Health, disease and care -- Sport and society
Available: Copies:
22. 
Cover image for Your research project : designing, planning, and getting started
Your research project : designing, planning, and getting started
by 
Walliman, Nicholas, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Your research project : designing, planning, and getting started / Walliman, Nicholas, author.
Available: Copies:
23. 
Cover image for Handbook of research on gender and marketing
Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Handbook of research on gender and marketing / Dobscha, Susan, editor.
Available: Copies:
24. 
Cover image for Doing digital methods
Doing digital methods
by 
Rogers, Richard, 1965- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Social media -- Research.
Available: Copies:
25. 
Cover image for Basic nursing ethics in practice
Basic nursing ethics in practice
Basic nursing ethics in practice
by 
Mulaudzi, Fhumulani Mavis, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
ethics -- Ethical dilemmas -- Health research ethics -- Social media ethics.
Available: Copies:
26. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher
Available: Copies:
27. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
28. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media.
Available: Copies:
29. 
Cover image for Social psychology
Social psychology
by 
Hogg, Michael A., 1954- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social psychology / Hogg, Michael A., 1954- author.
Available: Copies:
30. 
Cover image for Fake news : falsehood, fabrication and fantasy in journalism
Fake news : falsehood, fabrication and fantasy in journalism
by 
McNair, Brian, 1959- author.
This book was purchased using Patron Driven Acquisition: click here to find out more
Format: 
Books
Publication Date 
2018
Excerpt: 
decades of research and writing on journalism and news media, leading scholar Brian McNair engages with
Available: Copies:
31. 
Cover image for Corporate communication : a guide to theory & practice
Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement
Available: Copies:
32. 
Cover image for Organizational crisis communication
Organizational crisis communication
by 
Frandsen, Finn, 1956- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
? -- Box 5.1 Anti-handbook of media failure -- Crisis communication research: an overview -- Box 5.2 What
Available: Copies:
33. 
Cover image for Exploring public relations : global strategic communication
Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
social media -- Public relations and democracy -- Community and society: corporate social responsibility
Available: Copies:
34. 
Cover image for Handbook of research on citizen engagement and public participation in the era of new media
Handbook of research on citizen engagement and public participation in the era of new media
by 
Adria, Marco L., 1959- editor.
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1081-9
Format: 
Electronic Resources
Publication Date 
2017
Excerpt: 
Social media -- Research.
Available: Copies:
35. 
Cover image for Political scandal, corruption, and legitimacy in the age of social media
Political scandal, corruption, and legitimacy in the age of social media
by 
Çakır-Demirhan, Derya, editor.
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2019-1
Format: 
Electronic Resources
Publication Date 
2017
Excerpt: 
Political scandal, corruption, and legitimacy in the age of social media / Çakır-Demirhan, Derya
Available: Copies:
36. 
Cover image for MKTG 10
MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing
Available: Copies:
37. 
Cover image for Practice of public relations
Practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2017
Excerpt: 
: media -- Social media -- Employee relations -- Goverment relations -- Community relations
Available: Copies:
38. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
and experiences, and public relations -- Managing digital communications: online, social media, and
Available: Copies:
39. 
Cover image for Discover sociology
Discover sociology
by 
Chambliss, William J.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Socialization and social interaction -- Groups, organizations, and bureaucracies -- Deviance and social control
Available: Copies:
40. 
Cover image for Fundamentals of information systems
Fundamentals of information systems
by 
Stair, Ralph M., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
: Applying Business Intelligence to Social Media Data to Make Advertising Decisions -- Medihelp: Transforming
Available: Copies:
43. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising media planning.
Available: Copies:
44. 
Cover image for Customer relationship management : concepts and technologies
Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and
Available: Copies:
45. 
Cover image for Mass communication theory : foundations, ferment, and future
Mass communication theory : foundations, ferment, and future
by 
Baran, Stanley J., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Mass media -- Philosophy.
Available: Copies:
46. 
Cover image for Succeeding with your master's dissertation : a step-by-step handbook
Succeeding with your master's dissertation : a step-by-step handbook
by 
Biggam, John, author.
View this book online, via VLeBooks, both on- and off-campus
This title is also available as an eBook. Click here.
View this book online, via VLeBooks, both on- and off-campus
This title is also available in print. Click here.
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
and social media in research A chapter on good referencing and avoiding plagiarism, plus coverage of
Available: Copies:
47. 
Cover image for Learning in landscapes of practice : boundaries, identity, and knowledgeability in practice-based learning
Learning in landscapes of practice : boundaries, identity, and knowledgeability in practice-based learning
by 
Wenger, Etienne, 1952-
Format: 
Books
Publication Date 
2015
Excerpt: 
higher education. The book combines a strong theoretical perspective grounded in social learning theories
Available: Copies:
48. 
Cover image for Applying communication theory for professional life : A practical introduction.
Applying communication theory for professional life : A practical introduction.
by 
Dainton, Marianne.
Format: 
Books
Publication Date 
2015
Excerpt: 
Objectives -- Theory--Research Link -- What Is Research? -- Research Methods in Communication -- Experiments
Available: Copies:
49. 
Cover image for Interracial communication : theory into practice
Interracial communication : theory into practice
by 
Orbe, Mark P., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Media -- Media Theories: An Introduction -- Cultivation Theory -- Cultural Studies -- Social Learning
Available: Copies:
50. 
Cover image for Research methods in early childhood : an introductory guide
Research methods in early childhood : an introductory guide
by 
Mukherji, Penny, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Research methods in early childhood : an introductory guide / Mukherji, Penny, author.
Available: Copies:
51. 
Cover image for The Routledge companion to media and gender
The Routledge companion to media and gender
by 
Carter, Cynthia, 1959- editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
The Routledge companion to media and gender / Carter, Cynthia, 1959- editor.
Available: Copies:
52. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Social media marketing : theories & applications / Dahl, Stephan, author.
Available: Copies:
53. 
Cover image for Innovations in digital research methods
Innovations in digital research methods
by 
Halfpenny, Peter J., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Social media -- Research.
Available: Copies:
54. 
Cover image for A handbook for teaching and learning in higher education : enhancing academic practice
A handbook for teaching and learning in higher education : enhancing academic practice
by 
Fry, Heather.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=835218&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Quantitative methods in the social sciences / Jonathan Parker -- Art, design and media / Roni Brown -- Sport
Available: Copies:
56. 
Cover image for Corporate communication : a guide to theory & practice
Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
(CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.
Available: Copies:
57. 
Cover image for Working with written discourse
Working with written discourse
by 
Cameron, Deborah, 1958-, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
discourse analysis -- III.Applications -- 11.Working with written discourse in social research -- 12
Available: Copies:
58. 
Cover image for Feminist research practice : a primer
Feminist research practice : a primer
by 
Hesse-Biber, Sharlene Nagy.
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Feminist research practice : a primer / Hesse-Biber, Sharlene Nagy.
Available: Copies:
59. 
Cover image for Social media intelligence
Social media intelligence
by 
Moe, Wendy.
Format: 
Books
Publication Date 
2014
Excerpt: 
Social media intelligence / Moe, Wendy.
Available: Copies:
60. 
Cover image for Media and social life
Media and social life
by 
Oliver, Mary Beth, editor of compilation
Format: 
Books
Publication Date 
2014
Excerpt: 
Media and social life / Oliver, Mary Beth, editor of compilation
Available: Copies:
61. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Essentials of marketing research : putting research into practice / Clow, Kenneth E.
Available: Copies:
62. 
Cover image for Studying and Researching with Social Media.
Studying and Researching with Social Media.
by 
Poore, Megan.
Format: 
Books
Publication Date 
2014
Excerpt: 
Studying and Researching with Social Media. Poore, Megan.
Available: Copies:
63. 
Cover image for The handbook of political economy of communications
The handbook of political economy of communications
by 
Wasko, Janet, 1945-, Hrsg. (DE-588)124060943
Format: 
Books
Publication Date 
2014
Excerpt: 
Global handbooks in media and communication research
Available: Copies:
64. 
Cover image for Introducing communication research : paths of inquiry
Introducing communication research : paths of inquiry
by 
Treadwell, D. F. (Donald Francis)
Format: 
Books
Publication Date 
2014
Excerpt: 
Introducing communication research : paths of inquiry / Treadwell, D. F. (Donald Francis)
Available: Copies:
65. 
Cover image for Public relations writing : the essentials of style and format / Thomas H. Bivins, University of Oregon.
Public relations writing : the essentials of style and format / Thomas H. Bivins, University of Oregon.
by 
Bivins, Thomas H.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Chapter 3. Planning and research -- Chapter 4. Choosign the right message and medium -- Chapter 5. Media
Available: Copies:
66. 
Cover image for Celebrity culture
Celebrity culture
by 
Cashmore, Ellis author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Mass media and culture.
Available: Copies:
67. 
Cover image for The spiral of silence : new perspectives on communication and public opinion
The spiral of silence : new perspectives on communication and public opinion
by 
Donsbach, Wolfgang, 1949-
Format: 
Books
Publication Date 
2014
Excerpt: 
Mass media and public opinion.
Available: Copies:
68. 
Cover image for The Routledge companion to media and gender
The Routledge companion to media and gender
by 
Carter, Cynthia, 1959- editor of compilation.
Electronic version
Cover image http://images.tandf.co.uk/common/jackets/websmall/978041552/9780415527699.jpg
Format: 
Books
Publication Date 
2014
Excerpt: 
The Routledge companion to media and gender / Carter, Cynthia, 1959- editor of compilation.
Available: Copies:
69. 
Cover image for The handbook of development communication and social change
The handbook of development communication and social change
by 
Wilkins, Karin Gwinn
Format: 
Books
Publication Date 
2014
Excerpt: 
Global Handbooks in Media and Communication Research
Available: Copies:
70. 
Cover image for Sports in society : issues and controversies
Sports in society : issues and controversies
Sports in society : issues and controversies
by 
Coakley, Jay.
Format: 
Books
Publication Date 
2014
Excerpt: 
Sports -- Social aspects -- Africa, Southern.
Available: Copies:
71. 
Cover image for Media portrayals of gender stereotypes in cereal box character
Media portrayals of gender stereotypes in cereal box character
Media portrayals of gender stereotypes in cereal box character
by 
Katz, Georgina.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Stereotypes (Social psychology) in mass media.
Available: Copies:
72. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher
Available: Copies:
73. 
Cover image for Fashion entrepreneur : starting your own fashion business
Fashion entrepreneur : starting your own fashion business
by 
Burke, Sandra.
Format: 
Books
Publication Date 
2013
Excerpt: 
fashion business and social media.
Available: Copies:
74. 
Cover image for Management of electronic and digital media
Management of electronic and digital media
by 
Albarran, Alan B.
Format: 
Books
Publication Date 
2013
Excerpt: 
Management of electronic and digital media / Albarran, Alan B.
Available: Copies:
75. 
Cover image for Child development
Child development
by 
Berk, Laura E.
Format: 
Books
Publication Date 
2013
Excerpt: 
-processing perspective -- Intelligence -- Language development -- Personality and social development -- Emotional
Available: Copies:
76. 
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective
Available: Copies:
77. 
Cover image for Public relations cases
Public relations cases
by 
Hayes, Darrell C.
Format: 
Books
Publication Date 
2013
Excerpt: 
on Social Media -- Social Media Cases -- Case 4-1 Doritos Crashes the Super Bowl: How a Leading Snack
Available: Copies:
78. 
Cover image for Marketing Research.
Marketing Research.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing Research. McDaniel, Carl, Jr., 1941-
Available: Copies:
79. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Marketing in the digital age. Internet marketing ; Social media marketing ; Mobile marketing ; Databases for
Available: Copies:
80. 
Cover image for How to do media and cultural studies
How to do media and cultural studies
by 
Stokes, Jane C.
Format: 
Books
Publication Date 
2013
Excerpt: 
Mass media -- Research -- Methodology.
Available: Copies:
81. 
Cover image for Forensic science in contemporary American popular culture : gender, crime, and science
Forensic science in contemporary American popular culture : gender, crime, and science
by 
Steenberg, Lindsay, 1976-
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Routledge research in cultural and media studies ;
Available: Copies:
82. 
Cover image for Health and medical public relations
Health and medical public relations
by 
Riggulsford, Myc.
Format: 
Books
Publication Date 
2013
Excerpt: 
Communications Media.
Available: Copies:
83. 
Cover image for Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D. author.
Format: 
Books
Publication Date 
2013
Excerpt: 
, including extensive coverage of social media influences, increased consumer power, emerging neuroscience
Available: Copies:
84. 
Cover image for Sustainability, participation & culture in communication theory and praxis
Sustainability, participation & culture in communication theory and praxis
by 
Servaes, Jan, 1952- editor.
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
Sustainable development -- Social aspects.
Available: Copies:
85. 
Cover image for The Routledge international handbook of children, adolescents and media
The Routledge international handbook of children, adolescents and media
by 
Lemish, Dafna, 1951- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
The Routledge international handbook of children, adolescents and media / Lemish, Dafna, 1951
Available: Copies:
86. 
Cover image for Counselling children : a practical introduction
Counselling children : a practical introduction
by 
Geldard, Kathryn.
Format: 
Books
Publication Date 
2013
Excerpt: 
, psychologists, social workers, occupational therapists, nurses, teachers, and other professionals who work with
Available: Copies:
87. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising media planning.
Available: Copies:
88. 
Cover image for Public relations : strategies and tactics
Public relations : strategies and tactics
by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2012
Excerpt: 
. Tactics: The Internet and Social Media -- Preparing Materials for Mass Media -- Radio and Television
Available: Copies:
89. 
Cover image for Becoming a public relations writer : a writing workbook for emerging and established media
Becoming a public relations writer : a writing workbook for emerging and established media
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
Becoming a public relations writer : a writing workbook for emerging and established media / Smith
Available: Copies:
90. 
Cover image for Sport beyond television : the internet, digital media and the rise of networked media sport
Sport beyond television : the internet, digital media and the rise of networked media sport
by 
Hutchins, Brett, 1973-
Format: 
Books
Publication Date 
2012
Excerpt: 
Sport beyond television : the internet, digital media and the rise of networked media sport /
Available: Copies:
91. 
Cover image for Foundations of community journalism
Foundations of community journalism
by 
Reader, Bill, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Local mass media.
Available: Copies:
92. 
Cover image for The dual state : parapolitics, Carl Schmitt and the national security complex
The dual state : parapolitics, Carl Schmitt and the national security complex
by 
Wilson, Eric Michael, 1961-
Format: 
Books
Publication Date 
2012
Excerpt: 
Schmitt, Carl, 1888-1985 -- Political and social views.
Available: Copies:
93. 
Cover image for Handbook of children and the media
Handbook of children and the media
by 
Singer, Dorothy G.
Format: 
Books
Publication Date 
2012
Excerpt: 
Handbook of children and the media / Singer, Dorothy G.
Available: Copies:
94. 
Cover image for The SAGE handbook of political communication
The SAGE handbook of political communication
by 
Semetko, Holli A.
Format: 
Books
Publication Date 
2012
Excerpt: 
for Evaluating Media and Citizen Performance / Scott L. Althaus -- Digital Media and Citizenship
Available: Copies:
95. 
Cover image for The adaptation industry : the cultural economy of contemporary literary adaptation
The adaptation industry : the cultural economy of contemporary literary adaptation
by 
Murray, Simone.
Format: 
Books
Publication Date 
2012
Excerpt: 
Routledge research in cultural and media studies ;
Available: Copies:
96. 
Cover image for Managing change in organisations : articles from Human capital review
Managing change in organisations : articles from Human capital review
Managing change in organisations : articles from Human capital review
by 
Herholdt, Johan.
Format: 
Books
Publication Date 
2012
Excerpt: 
management contributions to organisational performance -- Change management 2.0 : incorporating social media
Available: Copies:
97. 
Cover image for Social media analytics : effective tools for building, intrepreting, and using metrics
Social media analytics : effective tools for building, intrepreting, and using metrics
by 
Sponder, Marshall.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media analytics : effective tools for building, intrepreting, and using metrics / Sponder
Available: Copies:
98. 
Cover image for The Routledge companion to news and journalism
The Routledge companion to news and journalism
by 
Allan, Stuart, 1962-
Format: 
Books
Publication Date 
2012
Excerpt: 
Mass media.
Available: Copies:
99. 
Cover image for Artificial culture : identity, technology and bodies
Artificial culture : identity, technology and bodies
by 
Leaver, Tama.
Format: 
Books
Publication Date 
2012
Excerpt: 
Routledge research in cultural and media studies ;
Available: Copies:
100. 
Cover image for Advertising theory
Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
advertising / by Marjolein Moorman and Peter Neijens -- Media and media devices -- Media analysis and decision
Available: Copies:
101. 
Cover image for Studying mobile media : cultural technologies, mobile communication, and the iPhone
Studying mobile media : cultural technologies, mobile communication, and the iPhone
by 
Hjorth, Larissa.
Format: 
Books
Publication Date 
2012
Excerpt: 
Routledge research in cultural and media studies ;
Available: Copies:
102. 
Cover image for Migration, diaspora, and information technology in global societies
Migration, diaspora, and information technology in global societies
by 
Fortunati, Leopoldina.
Format: 
Books
Publication Date 
2012
Excerpt: 
Routledge research in information technology and society ;
Available: Copies:
103. 
Cover image for Handbook of comparative communication research
Handbook of comparative communication research
by 
Esser, Frank, 1966-
Format: 
Books
Publication Date 
2012
Excerpt: 
Handbook of comparative communication research / Esser, Frank, 1966-
Available: Copies:
104. 
Cover image for Art platforms and cultural production on the internet
Art platforms and cultural production on the internet
by 
Goriunova, Olga, 1977-
Format: 
Books
Publication Date 
2012
Excerpt: 
Routledge research in cultural and media studies ;
Available: Copies:
105. 
Cover image for eHealth applications : promising strategies for health behavior change
eHealth applications : promising strategies for health behavior change
by 
Noar, Seth M.
Format: 
Books
Publication Date 
2012
Excerpt: 
/ Ashley J. Beard -- Practice Implications and Future Directions -- 12.Using Social Media to Enhance Health
Available: Copies:
106. 
Cover image for Health industry communication : new media, new methods, new message
Health industry communication : new media, new methods, new message
by 
Hicks, Nancy J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Health industry communication : new media, new methods, new message / Hicks, Nancy J.
Available: Copies:
107. 
Cover image for Internet research skills
Internet research skills
by 
Ó Dochartaigh, Niall.
Format: 
Books
Publication Date 
2012
Excerpt: 
Education research/research methods.
Available: Copies:
108. 
Cover image for Static : race and representation in post-apartheid music, media and film
Static : race and representation in post-apartheid music, media and film
by 
Haupt, Adam.
Inhaltsverzeichnis
Format: 
Books
Publication Date 
2012
Excerpt: 
Static : race and representation in post-apartheid music, media and film / Haupt, Adam.
Available: Copies:
109. 
Cover image for The handbook of media and communication research : qualitative and quantitative methodologies
The handbook of media and communication research : qualitative and quantitative methodologies
by 
Jensen, Klaus Bruhn.
Format: 
Books
Publication Date 
2012
Excerpt: 
The handbook of media and communication research : qualitative and quantitative methodologies /
Available: Copies:
110. 
Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
by 
Mpendukana, Sibonile.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
In social media we trust : what can brands and consumer interactions on facebook, in case the
Available: Copies:
111. 
Cover image for The practice of public relations
The practice of public relations
by 
Seitel, Fraser P.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast
Available: Copies:
112. 
Cover image for Public relations writing : form and style
Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
and converged traditional media -- Social media -- Writing for social media -- Uses of social media
Available: Copies:
113. 
Cover image for Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
by 
Delahaye Paine, Katie, 1952-
Format: 
Books
Publication Date 
2011
Excerpt: 
Social media -- Research.
Available: Copies:
114. 
Cover image for Hands-on social marketing : a step-by-step guide to designing change for good
Hands-on social marketing : a step-by-step guide to designing change for good
by 
Weinreich, Nedra Kline.
Format: 
Books
Publication Date 
2011
Excerpt: 
Hands-on social marketing : a step-by-step guide to designing change for good / Weinreich, Nedra
Available: Copies:
115. 
Cover image for Marketing communications : integrating offline and online with social media
Marketing communications : integrating offline and online with social media
by 
Smith, P. R. (Paul Russell), 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing communications : integrating offline and online with social media / Smith, P. R. (Paul
Available: Copies:
116. 
Cover image for Emotions, genre, and justice in film and television : detecting feeling
Emotions, genre, and justice in film and television : detecting feeling
by 
Pribram, E. Deidre.
Format: 
Books
Publication Date 
2011
Excerpt: 
Routledge research in cultural and media studies ;
Available: Copies:
117. 
Cover image for Sports media : transformation, integration, consumption
Sports media : transformation, integration, consumption
by 
Billings, Andrew C.
Format: 
Books
Publication Date 
2011
Excerpt: 
Electronic media research series
Available: Copies:
118. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Social marketing : influencing behaviors for good / Lee, Nancy, 1932-
Available: Copies:
119. 
Cover image for Media perspectives for the 21st century
Media perspectives for the 21st century
by 
Papathanassopoulos, S.
Format: 
Books
Publication Date 
2011
Excerpt: 
Digital media -- Social aspects.
Available: Copies:
120. 
Cover image for Corporate communication : a guide to theory and practice
Corporate communication : a guide to theory and practice
by 
Cornelissen, Joep.
Format: 
Books
Publication Date 
2011
Excerpt: 
communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and
Available: Copies:
121. 
Cover image for Approach and language
Approach and language
by 
Ambrose, Gavin, author.
Format: 
Books
Publication Date 
2011
Excerpt: 
; Studio interview : Dennis Y. Ichiyama ; Student exercise : Rich media -- Vocabulary. Design language
Available: Copies:
122. 
Cover image for Taking sides. Clashing views in social psychology
Taking sides. Clashing views in social psychology
by 
Nier, Jason A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Taking sides. Clashing views in social psychology / Nier, Jason A.
Available: Copies:
123. 
Cover image for Doing media research : an introduction
Doing media research : an introduction
by 
Priest, Susanna Hornig.
Format: 
Books
Publication Date 
2010
Excerpt: 
Doing media research : an introduction / Priest, Susanna Hornig.
Available: Copies:
124. 
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
social media campaign -- Set up shop and create a base in social media -- Understand what matters to
Available: Copies:
125. 
Cover image for Principles and practice of social marketing : an international perspective
Principles and practice of social marketing : an international perspective
by 
Donovan, Rob, 1944-
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles and practice of social marketing : an international perspective / Donovan, Rob, 1944-
Available: Copies:
126. 
Cover image for Personal connections in the digital age
Personal connections in the digital age
by 
Baym, Nancy K.
Format: 
Books
Publication Date 
2010
Excerpt: 
Cell phones -- Social aspects.
Available: Copies:
127. 
Cover image for Communications policy : theories and issues
Communications policy : theories and issues
by 
Papathanassopoulos, S.
Format: 
Books
Publication Date 
2010
Excerpt: 
progress / Alistair Duff -- Media and social demand: research at the interface of policy studies and
Available: Copies:
128. 
Cover image for The politics of the police
The politics of the police
by 
Reiner, Robert, 1946-
Format: 
Books
Publication Date 
2010
Excerpt: 
: social research and police malpractice -- 7. Mystifying the police: the media presentation of policing
Available: Copies:
129. 
Cover image for Making sense of the social world : methods of investigation
Making sense of the social world : methods of investigation
by 
Chambliss, Daniel F.
Table of contents only http://www.loc.gov/catdir/toc/ecip0828/2008041069.html
Format: 
Books
Publication Date 
2010
Excerpt: 
Social problems -- Research.
Available: Copies:
130. 
Cover image for Violent crime : clinical and social implications
Violent crime : clinical and social implications
by 
Ferguson, Christopher J.
Format: 
Books
Publication Date 
2010
Excerpt: 
Violent crime : clinical and social implications / Ferguson, Christopher J.
Available: Copies:
131. 
Cover image for The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
by 
Aaker, Jennifer Lynn.
Format: 
Books
Publication Date 
2010
Excerpt: 
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social
Available: Copies:
132. 
Cover image for Social media metrics : how to measure and optimize your marketing investment
Social media metrics : how to measure and optimize your marketing investment
by 
Sterne, Jim, 1955-
Format: 
Books
Publication Date 
2010
Excerpt: 
Social media metrics : how to measure and optimize your marketing investment / Sterne, Jim, 1955-
Available: Copies:
133. 
Cover image for McQuail's Mass communication theory
McQuail's Mass communication theory
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2010
Excerpt: 
Mass media -- Philosophy.
Available: Copies:
134. 
Cover image for International journalism and democracy : civic engagement models from around the world
International journalism and democracy : civic engagement models from around the world
by 
Romano, Angela Rose.
Format: 
Books
Publication Date 
2010
Excerpt: 
Routledge research in cultural and media studies ;
Available: Copies:
136. 
Cover image for A cognitive psychology of mass communication
A cognitive psychology of mass communication
by 
Harris, Richard Jackson.
Format: 
Books
Publication Date 
2009
Excerpt: 
Mass media -- Psychological aspects.
Available: Copies:
137. 
Cover image for The SAGE handbook of media processes and effects
The SAGE handbook of media processes and effects
by 
Oliver, Mary Beth.
Format: 
Books
Publication Date 
2009
Excerpt: 
Mass media -- Influence -- Research -- Methodology.
Available: Copies:
138. 
Cover image for The SAGE glossary of the social and behavioral sciences
The SAGE glossary of the social and behavioral sciences
by 
Sullivan, Larry E.
Format: 
Books
Publication Date 
2009
Excerpt: 
The SAGE glossary of the social and behavioral sciences / Sullivan, Larry E.
Available: Copies:
139. 
Cover image for Media effects : advances in theory and research
Media effects : advances in theory and research
by 
Bryant, Jennings, Red.
Format: 
Books
Publication Date 
2009
Excerpt: 
Media effects : advances in theory and research / Bryant, Jennings, Red.
Available: Copies:
140. 
Cover image for Cities, citizens, and technologies : urban life and postmodernity
Cities, citizens, and technologies : urban life and postmodernity
by 
Geyh, Paula.
Format: 
Books
Publication Date 
2009
Excerpt: 
Routledge research in cultural and media studies ;
Available: Copies:
141. 
Cover image for Media violence and aggression : science and ideology
Media violence and aggression : science and ideology
by 
Grimes, Tom, 1951-
Table of contents only http://www.loc.gov/catdir/toc/ecip0716/2007014778.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Media violence and aggression : science and ideology / Grimes, Tom, 1951-
Available: Copies:
142. 
Cover image for Handbook of the arts in qualitative research : perspectives, methodologies, examples, and issues
Handbook of the arts in qualitative research : perspectives, methodologies, examples, and issues
by 
Knowles, J. Gary, 1947-
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0808/2007021783-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0808/2007021783-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0719/2007021783.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Social sciences -- Research.
Available: Copies:
143. 
Cover image for Quantitative research : methods in the social sciences
Quantitative research : methods in the social sciences
Quantitative research : methods in the social sciences
by 
Hummel-Rossi, Barbara.
Format: 
Video disc
Publication Date 
2008
Excerpt: 
Quantitative research : methods in the social sciences Hummel-Rossi, Barbara.
Available: Copies:
144. 
Cover image for Digital storytelling, mediatized stories : self-representations in new media
Digital storytelling, mediatized stories : self-representations in new media
by 
Lundby, Knut.
Format: 
Books
Publication Date 
2008
Excerpt: 
Digital storytelling, mediatized stories : self-representations in new media / Lundby, Knut.
Available: Copies:
145. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: 
Books
Publication Date 
2008
Excerpt: 
advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising
Available: Copies:
146. 
Cover image for Public relations online : lasting concepts for changing media
Public relations online : lasting concepts for changing media
by 
Kelleher, Tom (Tom A.)
Publisher description http://www.loc.gov/catdir/enhancements/fy0666/2006025770-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0618/2006025770.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0734/2006025770-b.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Public relations online : lasting concepts for changing media / Kelleher, Tom (Tom A.)
Available: Copies:
147. 
Cover image for Putting people in the picture : visual methodologies for social change
Putting people in the picture : visual methodologies for social change
by 
De Lange, Naydene.
Format: 
Books
Publication Date 
2007
Excerpt: 
Social sciences -- Research -- Congresses.
Available: Copies:
148. 
Cover image for New media, old media : a history and theory reader
New media, old media : a history and theory reader
by 
Chun, Wendy Hui Kyong, 1969-
Inhaltsverzeichnis Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005014486.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0647/2005014486-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
New media, old media : a history and theory reader / Chun, Wendy Hui Kyong, 1969-
Available: Copies:
149. 
Cover image for Media effects research : a basic overview
Media effects research : a basic overview
by 
Sparks, Glenn Grayson.
Format: 
Books
Publication Date 
2006
Excerpt: 
Media effects research : a basic overview / Sparks, Glenn Grayson.
Available: Copies:
150. 
Cover image for Perspectives on culture, technology and communication : the media ecology tradition
Perspectives on culture, technology and communication : the media ecology tradition
by 
Lum, Casey Man Kong.
Format: 
Books
Publication Date 
2006
Excerpt: 
Mass media and culture -- Research -- History.
Available: Copies:
151. 
Cover image for Developmental contexts in middle childhood : bridges to adolescence and adulthood
Developmental contexts in middle childhood : bridges to adolescence and adulthood
by 
Huston, Aletha C.
Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005025326.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0633/2005025326-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Cambridge studies in social and emotional development
Available: Copies:
152. 
Cover image for Qualitative research methods in the social sciences
Qualitative research methods in the social sciences
Qualitative research methods in the social sciences
by 
McIlwain, Charlton D. 1971-
Format: 
Video disc
Publication Date 
2006
Excerpt: 
Qualitative research methods in the social sciences McIlwain, Charlton D. 1971-
Available: Copies:
153. 
Cover image for Exploring public relations
Exploring public relations
by 
Tench, Ralph.
Format: 
Books
Publication Date 
2006
Excerpt: 
communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image
Available: Copies:
154. 
Cover image for McQuail's mass communication theory
McQuail's mass communication theory
by 
McQuail, Denis.
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0602/2005282679.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/2005282679-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Mass media.
Available: Copies:
155. 
Cover image for Applied social psychology : understanding and addressing social and practical problems
Applied social psychology : understanding and addressing social and practical problems
by 
Schneider, Frank W.
Table of contents only http://www.loc.gov/catdir/toc/ecip051/2004023043.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0658/2004023043-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Applied social psychology : understanding and addressing social and practical problems / Schneider
Available: Copies:
156. 
Cover image for Moving experiences : media effects and beyond
Moving experiences : media effects and beyond
by 
Gauntlett, David.
Format: 
Books
Publication Date 
2005
Excerpt: 
Moving experiences : media effects and beyond / Gauntlett, David.
Available: Copies:
157. 
Cover image for The people's voice : the development and current state of the South African small media sector
The people's voice : the development and current state of the South African small media sector
by 
Hadland, Adrian.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0627/2005380786-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0627/2005380786-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Human Sciences Research Council. Social Cohesion & Integration Research Programme.
Available: Copies:
158. 
Cover image for Questionnaire design : how to plan, structure and write survey material for effective market research
Questionnaire design : how to plan, structure and write survey material for effective market research
by 
Brace, Ian, 1949-
Format: 
Books
Publication Date 
2004
Excerpt: 
Market research in practice series
Available: Copies:
159. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
, electronic, and digital media -- Using advertising media -- Using print media -- Using electronic media
Available: Copies:
160. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising
Available: Copies:
161. 
Cover image for A sociology of educating
A sociology of educating
by 
Meighan, Roland.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1115/2003046142-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2003046142-d.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Education -- Social aspects.
Available: Copies:
162. 
Cover image for Child development
Child development
by 
Berk, Laura E.
Format: 
Books
Publication Date 
2003
Excerpt: 
social development. Emotional development -- Self and social understanding -- Moral development
Available: Copies:
163. 
Cover image for Spaces of intercultural communication : an interdisciplinary introduction to communication, culture, and globalizing/localizing identities
Spaces of intercultural communication : an interdisciplinary introduction to communication, culture, and globalizing/localizing identities
by 
Lie, Rico.
Format: 
Books
Publication Date 
2003
Excerpt: 
International Association for Media and Communication Research (Series)
Available: Copies:
164. 
Cover image for Research methods for the social sciences
Research methods for the social sciences
Research methods for the social sciences
by 
Dalli, Valerie.
Format: 
Video disc
Publication Date 
2003 1996
Excerpt: 
Research methods for the social sciences Dalli, Valerie.
Available: Copies:
165. 
Cover image for Social marketing : improving the quality of life
Social marketing : improving the quality of life
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2002
Excerpt: 
Social marketing : improving the quality of life / Kotler, Philip.
Available: Copies:
166. 
Cover image for Ground rules for good research : a 10 point guide for social researchers
Ground rules for good research : a 10 point guide for social researchers
by 
Denscombe, Martyn.
Format: 
Books
Publication Date 
2002
Excerpt: 
Ground rules for good research : a 10 point guide for social researchers / Denscombe, Martyn.
Available: Copies:
167. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Mass-média.
Available: Copies:
168. 
Cover image for Sociology
Sociology
by 
Giddens, Anthony.
Inhaltsverzeichnis http://tocs.ub.uni-mainz.de/pdfs/100121209.pdf
Format: 
Books
Publication Date 
2001
Excerpt: 
inequality -- 11. Poverty, welfare and social exclusion -- 12. Modern organizations -- 13. Work and economic
Available: Copies:
171. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
technology must be partnered with solid fundamentals such as market research and media buying."--BOOK JACKET
Available: Copies:
172. 
Cover image for The rise of the network society
The rise of the network society
by 
Castells, Manuel, 1942-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009108723&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000
Excerpt: 
Information technology -- Social aspects.
Available: Copies:
173. 
Cover image for Child development
Child development
by 
Berk, Laura E.
Format: 
Books
Publication Date 
2000
Excerpt: 
Theory and research in child development. History, theory, and applied directions --Research
Available: Copies:
174. 
Cover image for Media studies : texts, institutions, and audiences
Media studies : texts, institutions, and audiences
by 
Taylor, Lisa, 1966-
Format: 
Books
Publication Date 
1999
Excerpt: 
Media studies : texts, institutions, and audiences / Taylor, Lisa, 1966-
Available: Copies:
175. 
Cover image for Television and new media audiences
Television and new media audiences
by 
Seiter, Ellen, 1957-
Format: 
Books
Publication Date 
1999 1998
Excerpt: 
Television and new media audiences / Seiter, Ellen, 1957-
Available: Copies:
176. 
Cover image for Exploring direct marketing
Exploring direct marketing
by 
O'Malley, Lisa.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Creativity, Production and Fulfilment -- 11. The Law of Direct Marketing -- 12. Direct Marketing and Social
Available: Copies:
177. 
Cover image for Audience analysis
Audience analysis
by 
McQuail, Denis.
Format: 
Books
Publication Date 
1997
Excerpt: 
Mass media -- Audiences.
Available: Copies:
178. 
Cover image for The advertising handbook
The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
1995
Excerpt: 
Media practice
Available: Copies:
179. 
Cover image for The marketing plan
The marketing plan
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
1995
Excerpt: 
Description -- Size of the Target Market -- Growth Trends -- Media Habits -- Organizational Buyers -- The
Available: Copies:
180. 
Cover image for This is PR : the realities of public relations
This is PR : the realities of public relations
This is PR : the realities of public relations
by 
Newsom, Doug.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=004032422&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1993
Excerpt: 
's Origins and Evolution. 3. PR's Future -- pt. 2. Research For PR. 4. Research for Backgrounding and
Available: Copies:
181. 
Cover image for Media performance : mass communication and the public interest
Media performance : mass communication and the public interest
by 
McQuail, Denis.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/92050228-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht004165247.PDF
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1242639&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/92050228-d.html
Format: 
Books
Publication Date 
1992
Excerpt: 
Media performance : mass communication and the public interest / McQuail, Denis.
Available: Copies:
Limit Search Results
Access Level
Author
McQuail, Denis.
(4)
Arens, William F.
(3)
Berk, Laura E.
(3)
Burnett, John, 1944-
(2)
Cornelissen, Joep, author.
(2)
Format
Item Category 1
Material Type
Language
English
(181)
Library
Shelf Location
Publication Date
Subject
Internet marketing.
(12)
Public relations.
(10)
Advertising.
(9)
Social media.
(9)
Mass media.
(7)
Item Available
Advanced Search Location