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1. 
Cover image for Social Media Research  Theory and Application
by 
Du Plessis Chairmaine
Format: 
Books
Publication Date 
2020
Excerpt: 
Social Media Research Theory and Application / Du Plessis Chairmaine
Available: Copies:
2. 
Cover image for Netnography : the essential guide to qualitative social media research
by 
Kozinets, Robert V., 1964- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Netnography : the essential guide to qualitative social media research / Kozinets, Robert V., 1964
Available: Copies:
3. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Online consumer behavior : theory and research in social media, advertising, and e-tail / Close
Available: Copies:
4. 
Cover image for The handbook of online and social media research : tools and techniques for market researchers
by 
Poynter, Ray.
Format: 
Books
Publication Date 
2010
Excerpt: 
The handbook of online and social media research : tools and techniques for market researchers /
Available: Copies:
5. 
Cover image for The SAGE handbook of qualitative research
by 
Denzin, Norman K., editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Social sciences -- Research.
Available: Copies:
6. 
Cover image for Doing digital methods
by 
Rogers, Richard, 1965- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Social media -- Research.
Available: Copies:
7. 
Cover image for The SAGE handbook of human resource development
by 
Rocco, Tonette S., 1954- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
circulation and learning via social relationships / Rebalancing the agenda: employee perspectives of HRD in
Available: Copies:
8. 
Cover image for Researching digital media and society
by 
Lindgren, Simon, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Digital media -- Social aspects.
Available: Copies:
9. 
Cover image for Criminology : a contemporary introduction
by 
Murphy, Tony, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
-- Media and Crime -- Dealing with Crime and Justice -- Punishment -- Social Policy and Crime -- Global
Available: Copies:
by 
Smit, J. (Jeanette)
Format: 
Books
Publication Date 
2022
Excerpt: 
: Strengthening African epistemology -- Introduction to crime and police research -- Police education and training.
Available: Copies:
11. 
Cover image for Research methods and evidence-based practice
by 
Liamputtong, Pranee, 1955-, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Research methods and evidence-based practice / Liamputtong, Pranee, 1955-, editor.
Available: Copies:
12. 
Cover image for The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Research Ethics in Digital and Social Media Marketing Research/ Managing the Message, from Fake
Available: Copies:
13. 
Cover image for The public relations handbook
by 
Theaker, Alison HerausgeberIn.
Format: 
Books
Publication Date 
2021
Excerpt: 
Media practice
Available: Copies:
14. 
Cover image for Interdisciplinary research : process and theory
by 
Repko, Allen F., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Interdisciplinary research : process and theory / Repko, Allen F., author.
Available: Copies:
15. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
16. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in
Available: Copies:
17. 
Cover image for Social media : a critical introduction
by 
Fuchs, Christian, 1976- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Social media : a critical introduction / Fuchs, Christian, 1976- author.
Available: Copies:
18. 
Cover image for Public Relations: principles and practice
by 
Dalla Pria, Madel.
Format: 
Books
Publication Date 
2021
Excerpt: 
opinion and research in PR, Public relations, ethics and corporate social responsibility; Chapter 3
Available: Copies:
19. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-based and social media. As a leader in teaching public relations strategy, this text is ideal for students
Available: Copies:
20. 
Cover image for Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Advertising -- Social aspects.
Available: Copies:
21. 
Cover image for Sociology : a comprehensive South African introduction
by 
Stewart, Paul, editor
Format: 
Books
Publication Date 
2020
Excerpt: 
, bureaucracy and social movements -- Media and technology -- Health, disease and care -- Sport and society
Available: Copies:
22. 
Cover image for Your research project : designing, planning, and getting started
by 
Walliman, Nicholas, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Your research project : designing, planning, and getting started / Walliman, Nicholas, author.
Available: Copies:
23. 
Cover image for Doing digital methods
by 
Rogers, Richard, 1965- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Social media -- Research.
Available: Copies:
24. 
Cover image for Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Handbook of research on gender and marketing / Dobscha, Susan, editor.
Available: Copies:
by 
Mulaudzi, Fhumulani Mavis, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
ethics -- Ethical dilemmas -- Health research ethics -- Social media ethics.
Available: Copies:
26. 
Cover image for Social psychology
by 
Hogg, Michael A., 1954- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social psychology / Hogg, Michael A., 1954- author.
Available: Copies:
by 
McNair, Brian, 1959- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
decades of research and writing on journalism and news media, leading scholar Brian McNair engages with
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher
Available: Copies:
29. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
30. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media.
Available: Copies:
31. 
Cover image for Handbook of research on citizen engagement and public participation in the era of new media
by 
Adria, Marco L., 1959- editor.
Format: 
Electronic Resources
Publication Date 
2017
Excerpt: 
Social media -- Research.
Available: Copies:
by 
Çakır-Demirhan, Derya, editor.
Format: 
Electronic Resources
Publication Date 
2017
Excerpt: 
Political scandal, corruption, and legitimacy in the age of social media / Çakır-Demirhan, Derya
Available: Copies:
33. 
Cover image for MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing
Available: Copies:
34. 
Cover image for Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement
Available: Copies:
35. 
Cover image for Organizational crisis communication
by 
Frandsen, Finn, 1956- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
? -- Box 5.1 Anti-handbook of media failure -- Crisis communication research: an overview -- Box 5.2 What
Available: Copies:
36. 
Cover image for Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
social media -- Public relations and democracy -- Community and society: corporate social responsibility
Available: Copies:
37. 
Cover image for Practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2017
Excerpt: 
: media -- Social media -- Employee relations -- Goverment relations -- Community relations
Available: Copies:
by 
Chambliss, William J.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Socialization and social interaction -- Groups, organizations, and bureaucracies -- Deviance and social control
Available: Copies:
39. 
Cover image for Fundamentals of information systems
by 
Stair, Ralph M., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
: Applying Business Intelligence to Social Media Data to Make Advertising Decisions -- Medihelp: Transforming
Available: Copies:
42. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
and experiences, and public relations -- Managing digital communications: online, social media, and
Available: Copies:
43. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising media planning.
Available: Copies:
44. 
Cover image for A handbook for teaching and learning in higher education : enhancing academic practice
by 
Fry, Heather.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Quantitative methods in the social sciences / Jonathan Parker -- Art, design and media / Roni Brown -- Sport
Available: Copies:
46. 
Cover image for Applying communication theory for professional life : A practical introduction.
by 
Dainton, Marianne.
Format: 
Books
Publication Date 
2015
Excerpt: 
Objectives -- Theory--Research Link -- What Is Research? -- Research Methods in Communication -- Experiments
Available: Copies:
47. 
Cover image for Interracial communication : theory into practice
by 
Orbe, Mark P., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Media -- Media Theories: An Introduction -- Cultivation Theory -- Cultural Studies -- Social Learning
Available: Copies:
48. 
Cover image for Research methods in early childhood : an introductory guide
by 
Mukherji, Penny, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Research methods in early childhood : an introductory guide / Mukherji, Penny, author.
Available: Copies:
49. 
Cover image for Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Social media marketing : theories & applications / Dahl, Stephan, author.
Available: Copies:
by 
Halfpenny, Peter J., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Social media -- Research.
Available: Copies:
51. 
Cover image for The Routledge companion to media and gender
by 
Carter, Cynthia, 1959- editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
The Routledge companion to media and gender / Carter, Cynthia, 1959- editor.
Available: Copies:
52. 
Cover image for Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and
Available: Copies:
53. 
Cover image for Mass communication theory : foundations, ferment, and future
by 
Baran, Stanley J., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Mass media -- Philosophy.
Available: Copies:
54. 
Cover image for Succeeding with your master's dissertation : a step-by-step handbook
by 
Biggam, John, author.
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
and social media in research A chapter on good referencing and avoiding plagiarism, plus coverage of
Available: Copies:
55. 
Cover image for Learning in landscapes of practice : boundaries, identity, and knowledgeability in practice-based learning
by 
Wenger, Etienne, 1952-
Format: 
Books
Publication Date 
2015
Excerpt: 
higher education. The book combines a strong theoretical perspective grounded in social learning theories
Available: Copies:
56. 
Cover image for Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
(CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.
Available: Copies:
by 
Coakley, Jay.
Format: 
Books
Publication Date 
2014
Excerpt: 
Sports -- Social aspects -- Africa, Southern.
Available: Copies:
by 
Katz, Georgina.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Stereotypes (Social psychology) in mass media.
Available: Copies:
59. 
Cover image for Working with written discourse
by 
Cameron, Deborah, 1958-, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
discourse analysis -- III.Applications -- 11.Working with written discourse in social research -- 12
Available: Copies:
60. 
Cover image for Studying and Researching with Social Media.
by 
Poore, Megan.
Format: 
Books
Publication Date 
2014
Excerpt: 
Studying and Researching with Social Media. Poore, Megan.
Available: Copies:
61. 
Cover image for Introducing communication research : paths of inquiry
by 
Treadwell, D. F. (Donald Francis)
Format: 
Books
Publication Date 
2014
Excerpt: 
Introducing communication research : paths of inquiry / Treadwell, D. F. (Donald Francis)
Available: Copies:
62. 
Cover image for Social media intelligence
by 
Moe, Wendy.
Format: 
Books
Publication Date 
2014
Excerpt: 
Social media intelligence / Moe, Wendy.
Available: Copies:
63. 
Cover image for Media and social life
by 
Oliver, Mary Beth, editor of compilation
Format: 
Books
Publication Date 
2014
Excerpt: 
Media and social life / Oliver, Mary Beth, editor of compilation
Available: Copies:
64. 
Cover image for Celebrity culture
by 
Cashmore, Ellis author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Mass media and culture.
Available: Copies:
65. 
Cover image for The spiral of silence : new perspectives on communication and public opinion
by 
Donsbach, Wolfgang, 1949-
Format: 
Books
Publication Date 
2014
Excerpt: 
Mass media and public opinion.
Available: Copies:
66. 
Cover image for Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Essentials of marketing research : putting research into practice / Clow, Kenneth E.
Available: Copies:
67. 
Cover image for Feminist research practice : a primer
by 
Hesse-Biber, Sharlene Nagy.
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Feminist research practice : a primer / Hesse-Biber, Sharlene Nagy.
Available: Copies:
68. 
Cover image for The handbook of political economy of communications
by 
Wasko, Janet, 1945-, Hrsg. (DE-588)124060943
Format: 
Books
Publication Date 
2014
Excerpt: 
Global handbooks in media and communication research
Available: Copies:
69. 
Cover image for Public relations writing : the essentials of style and format / Thomas H. Bivins, University of Oregon.
by 
Bivins, Thomas H.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Chapter 3. Planning and research -- Chapter 4. Choosign the right message and medium -- Chapter 5. Media
Available: Copies:
70. 
Cover image for The Routledge companion to media and gender
by 
Carter, Cynthia, 1959- editor of compilation.
Format: 
Books
Publication Date 
2014
Excerpt: 
The Routledge companion to media and gender / Carter, Cynthia, 1959- editor of compilation.
Available: Copies:
71. 
Cover image for The handbook of development communication and social change
by 
Wilkins, Karin Gwinn
Format: 
Books
Publication Date 
2014
Excerpt: 
Global Handbooks in Media and Communication Research
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher
Available: Copies:
73. 
Cover image for Fashion entrepreneur : starting your own fashion business
by 
Burke, Sandra.
Format: 
Books
Publication Date 
2013
Excerpt: 
fashion business and social media.
Available: Copies:
74. 
Cover image for Child development
by 
Berk, Laura E.
Format: 
Books
Publication Date 
2013
Excerpt: 
-processing perspective -- Intelligence -- Language development -- Personality and social development -- Emotional
Available: Copies:
75. 
Cover image for Marketing Research.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing Research. McDaniel, Carl, Jr., 1941-
Available: Copies:
76. 
Cover image for Forensic science in contemporary American popular culture : gender, crime, and science
by 
Steenberg, Lindsay, 1976-
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Routledge research in cultural and media studies ;
Available: Copies:
77. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Marketing in the digital age. Internet marketing ; Social media marketing ; Mobile marketing ; Databases for
Available: Copies:
78. 
Cover image for How to do media and cultural studies
by 
Stokes, Jane C.
Format: 
Books
Publication Date 
2013
Excerpt: 
Mass media -- Research -- Methodology.
Available: Copies:
79. 
Cover image for Health and medical public relations
by 
Riggulsford, Myc.
Format: 
Books
Publication Date 
2013
Excerpt: 
Communications Media.
Available: Copies:
80. 
Cover image for Consumer behavior
by 
Hoyer, Wayne D. author.
Format: 
Books
Publication Date 
2013
Excerpt: 
, including extensive coverage of social media influences, increased consumer power, emerging neuroscience
Available: Copies:
81. 
Cover image for Sustainability, participation & culture in communication theory and praxis
by 
Servaes, Jan, 1952- editor.
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
Sustainable development -- Social aspects.
Available: Copies:
82. 
Cover image for Counselling children : a practical introduction
by 
Geldard, Kathryn.
Format: 
Books
Publication Date 
2013
Excerpt: 
, psychologists, social workers, occupational therapists, nurses, teachers, and other professionals who work with
Available: Copies:
83. 
Cover image for The Routledge international handbook of children, adolescents and media
by 
Lemish, Dafna, 1951- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
The Routledge international handbook of children, adolescents and media / Lemish, Dafna, 1951
Available: Copies:
by 
Albarran, Alan B.
Format: 
Books
Publication Date 
2013
Excerpt: 
Management of electronic and digital media / Albarran, Alan B.
Available: Copies:
85. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective
Available: Copies:
86. 
Cover image for Public relations cases
by 
Hayes, Darrell C.
Format: 
Books
Publication Date 
2013
Excerpt: 
on Social Media -- Social Media Cases -- Case 4-1 Doritos Crashes the Super Bowl: How a Leading Snack
Available: Copies:
87. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising media planning.
Available: Copies:
88. 
Cover image for Public relations : strategies and tactics
by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2012
Excerpt: 
. Tactics: The Internet and Social Media -- Preparing Materials for Mass Media -- Radio and Television
Available: Copies:
89. 
Cover image for The handbook of media and communication research : qualitative and quantitative methodologies
by 
Jensen, Klaus Bruhn.
Format: 
Books
Publication Date 
2012
Excerpt: 
The handbook of media and communication research : qualitative and quantitative methodologies /
Available: Copies:
by 
Mpendukana, Sibonile.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
In social media we trust : what can brands and consumer interactions on facebook, in case the
Available: Copies:
91. 
Cover image for The Routledge companion to news and journalism
by 
Allan, Stuart, 1962-
Format: 
Books
Publication Date 
2012
Excerpt: 
Mass media.
Available: Copies:
92. 
Cover image for Handbook of children and the media
by 
Singer, Dorothy G.
Format: 
Books
Publication Date 
2012
Excerpt: 
Handbook of children and the media / Singer, Dorothy G.
Available: Copies:
93. 
Cover image for The dual state : parapolitics, Carl Schmitt and the national security complex
by 
Wilson, Eric Michael, 1961-
Format: 
Books
Publication Date 
2012
Excerpt: 
Schmitt, Carl, 1888-1985 -- Political and social views.
Available: Copies:
94. 
Cover image for Art platforms and cultural production on the internet
by 
Goriunova, Olga, 1977-
Format: 
Books
Publication Date 
2012
Excerpt: 
Routledge research in cultural and media studies ;
Available: Copies:
95. 
Cover image for The adaptation industry : the cultural economy of contemporary literary adaptation
by 
Murray, Simone.
Format: 
Books
Publication Date 
2012
Excerpt: 
Routledge research in cultural and media studies ;
Available: Copies:
96. 
Cover image for Migration, diaspora, and information technology in global societies
by 
Fortunati, Leopoldina.
Format: 
Books
Publication Date 
2012
Excerpt: 
Routledge research in information technology and society ;
Available: Copies:
97. 
Cover image for Handbook of comparative communication research
by 
Esser, Frank, 1966-
Format: 
Books
Publication Date 
2012
Excerpt: 
Handbook of comparative communication research / Esser, Frank, 1966-
Available: Copies:
98. 
Cover image for Studying mobile media : cultural technologies, mobile communication, and the iPhone
by 
Hjorth, Larissa.
Format: 
Books
Publication Date 
2012
Excerpt: 
Routledge research in cultural and media studies ;
Available: Copies:
99. 
Cover image for Health industry communication : new media, new methods, new message
by 
Hicks, Nancy J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Health industry communication : new media, new methods, new message / Hicks, Nancy J.
Available: Copies:
100. 
Cover image for Internet research skills
by 
Ó Dochartaigh, Niall.
Format: 
Books
Publication Date 
2012
Excerpt: 
Education research/research methods.
Available: Copies:
by 
Sponder, Marshall.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media analytics : effective tools for building, intrepreting, and using metrics / Sponder
Available: Copies:
102. 
Cover image for Becoming a public relations writer : a writing workbook for emerging and established media
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
Becoming a public relations writer : a writing workbook for emerging and established media / Smith
Available: Copies:
103. 
Cover image for Sport beyond television : the internet, digital media and the rise of networked media sport
by 
Hutchins, Brett, 1973-
Format: 
Books
Publication Date 
2012
Excerpt: 
Sport beyond television : the internet, digital media and the rise of networked media sport /
Available: Copies:
104. 
Cover image for Foundations of community journalism
by 
Reader, Bill, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Local mass media.
Available: Copies:
105. 
Cover image for The SAGE handbook of political communication
by 
Semetko, Holli A.
Format: 
Books
Publication Date 
2012
Excerpt: 
for Evaluating Media and Citizen Performance / Scott L. Althaus -- Digital Media and Citizenship
Available: Copies:
106. 
Cover image for Artificial culture : identity, technology and bodies
by 
Leaver, Tama.
Format: 
Books
Publication Date 
2012
Excerpt: 
Routledge research in cultural and media studies ;
Available: Copies:
107. 
Cover image for Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
advertising / by Marjolein Moorman and Peter Neijens -- Media and media devices -- Media analysis and decision
Available: Copies:
108. 
Cover image for eHealth applications : promising strategies for health behavior change
by 
Noar, Seth M.
Format: 
Books
Publication Date 
2012
Excerpt: 
/ Ashley J. Beard -- Practice Implications and Future Directions -- 12.Using Social Media to Enhance Health
Available: Copies:
by 
Herholdt, Johan.
Format: 
Books
Publication Date 
2012
Excerpt: 
management contributions to organisational performance -- Change management 2.0 : incorporating social media
Available: Copies:
by 
Haupt, Adam.
Format: 
Books
Publication Date 
2012
Excerpt: 
Static : race and representation in post-apartheid music, media and film / Haupt, Adam.
Available: Copies:
111. 
Cover image for The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast
Available: Copies:
112. 
Cover image for Media perspectives for the 21st century
by 
Papathanassopoulos, S.
Format: 
Books
Publication Date 
2011
Excerpt: 
Digital media -- Social aspects.
Available: Copies:
113. 
Cover image for Emotions, genre, and justice in film and television : detecting feeling
by 
Pribram, E. Deidre.
Format: 
Books
Publication Date 
2011
Excerpt: 
Routledge research in cultural and media studies ;
Available: Copies:
114. 
Cover image for Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Social marketing : influencing behaviors for good / Lee, Nancy, 1932-
Available: Copies:
115. 
Cover image for Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
by 
Delahaye Paine, Katie, 1952-
Format: 
Books
Publication Date 
2011
Excerpt: 
Social media -- Research.
Available: Copies:
116. 
Cover image for Hands-on social marketing : a step-by-step guide to designing change for good
by 
Weinreich, Nedra Kline.
Format: 
Books
Publication Date 
2011
Excerpt: 
Hands-on social marketing : a step-by-step guide to designing change for good / Weinreich, Nedra
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117. 
Cover image for Marketing communications : integrating offline and online with social media
by 
Smith, P. R. (Paul Russell), 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing communications : integrating offline and online with social media / Smith, P. R. (Paul
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118. 
Cover image for Sports media : transformation, integration, consumption
by 
Billings, Andrew C.
Format: 
Books
Publication Date 
2011
Excerpt: 
Electronic media research series
Available: Copies:
119. 
Cover image for Corporate communication : a guide to theory and practice
by 
Cornelissen, Joep.
Format: 
Books
Publication Date 
2011
Excerpt: 
communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and
Available: Copies:
120. 
Cover image for Approach and language
by 
Ambrose, Gavin, author.
Format: 
Books
Publication Date 
2011
Excerpt: 
; Studio interview : Dennis Y. Ichiyama ; Student exercise : Rich media -- Vocabulary. Design language
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121. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
and converged traditional media -- Social media -- Writing for social media -- Uses of social media
Available: Copies:
122. 
Cover image for Taking sides. Clashing views in social psychology
by 
Nier, Jason A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Taking sides. Clashing views in social psychology / Nier, Jason A.
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123. 
Cover image for Doing media research : an introduction
by 
Priest, Susanna Hornig.
Format: 
Books
Publication Date 
2010
Excerpt: 
Doing media research : an introduction / Priest, Susanna Hornig.
Available: Copies:
124. 
Cover image for Making sense of the social world : methods of investigation
by 
Chambliss, Daniel F.
Format: 
Books
Publication Date 
2010
Excerpt: 
Social problems -- Research.
Available: Copies:
125. 
Cover image for Violent crime : clinical and social implications
by 
Ferguson, Christopher J.
Format: 
Books
Publication Date 
2010
Excerpt: 
Violent crime : clinical and social implications / Ferguson, Christopher J.
Available: Copies:
126. 
Cover image for Social media metrics : how to measure and optimize your marketing investment
by 
Sterne, Jim, 1955-
Format: 
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Publication Date 
2010
Excerpt: 
Social media metrics : how to measure and optimize your marketing investment / Sterne, Jim, 1955-
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127. 
Cover image for Communications policy : theories and issues
by 
Papathanassopoulos, S.
Format: 
Books
Publication Date 
2010
Excerpt: 
progress / Alistair Duff -- Media and social demand: research at the interface of policy studies and
Available: Copies:
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2010
Excerpt: 
Mass media -- Philosophy.
Available: Copies:
129. 
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
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Publication Date 
2010
Excerpt: 
social media campaign -- Set up shop and create a base in social media -- Understand what matters to
Available: Copies:
by 
Aaker, Jennifer Lynn.
Format: 
Books
Publication Date 
2010
Excerpt: 
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social
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by 
Donovan, Rob, 1944-
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles and practice of social marketing : an international perspective / Donovan, Rob, 1944-
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by 
Baym, Nancy K.
Format: 
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Publication Date 
2010
Excerpt: 
Cell phones -- Social aspects.
Available: Copies:
133. 
Cover image for The politics of the police
by 
Reiner, Robert, 1946-
Format: 
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Publication Date 
2010
Excerpt: 
: social research and police malpractice -- 7. Mystifying the police: the media presentation of policing
Available: Copies:
134. 
Cover image for International journalism and democracy : civic engagement models from around the world
by 
Romano, Angela Rose.
Format: 
Books
Publication Date 
2010
Excerpt: 
Routledge research in cultural and media studies ;
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by 
Oliver, Mary Beth.
Format: 
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Publication Date 
2009
Excerpt: 
Mass media -- Influence -- Research -- Methodology.
Available: Copies:
136. 
Cover image for The SAGE glossary of the social and behavioral sciences
by 
Sullivan, Larry E.
Format: 
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Publication Date 
2009
Excerpt: 
The SAGE glossary of the social and behavioral sciences / Sullivan, Larry E.
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137. 
Cover image for A cognitive psychology of mass communication
by 
Harris, Richard Jackson.
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Publication Date 
2009
Excerpt: 
Mass media -- Psychological aspects.
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138. 
Cover image for Media effects : advances in theory and research
by 
Bryant, Jennings, Red.
Format: 
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Publication Date 
2009
Excerpt: 
Media effects : advances in theory and research / Bryant, Jennings, Red.
Available: Copies:
139. 
Cover image for Cities, citizens, and technologies : urban life and postmodernity
by 
Geyh, Paula.
Format: 
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Publication Date 
2009
Excerpt: 
Routledge research in cultural and media studies ;
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141. 
Cover image for Media violence and aggression : science and ideology
by 
Grimes, Tom, 1951-
Format: 
Books
Publication Date 
2008
Excerpt: 
Media violence and aggression : science and ideology / Grimes, Tom, 1951-
Available: Copies:
by 
Hummel-Rossi, Barbara.
Format: 
Video disc
Publication Date 
2008
Excerpt: 
Quantitative research : methods in the social sciences Hummel-Rossi, Barbara.
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143. 
Cover image for Digital storytelling, mediatized stories : self-representations in new media
by 
Lundby, Knut.
Format: 
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Publication Date 
2008
Excerpt: 
Digital storytelling, mediatized stories : self-representations in new media / Lundby, Knut.
Available: Copies:
144. 
Cover image for Handbook of the arts in qualitative research : perspectives, methodologies, examples, and issues
by 
Knowles, J. Gary, 1947-
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Publication Date 
2008
Excerpt: 
Social sciences -- Research.
Available: Copies:
145. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising
Available: Copies:
146. 
Cover image for Public relations online : lasting concepts for changing media
by 
Kelleher, Tom (Tom A.)
Format: 
Books
Publication Date 
2007
Excerpt: 
Public relations online : lasting concepts for changing media / Kelleher, Tom (Tom A.)
Available: Copies:
147. 
Cover image for Putting people in the picture : visual methodologies for social change
by 
De Lange, Naydene.
Format: 
Books
Publication Date 
2007
Excerpt: 
Social sciences -- Research -- Congresses.
Available: Copies:
by 
Tench, Ralph.
Format: 
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Publication Date 
2006
Excerpt: 
communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image
Available: Copies:
149. 
Cover image for Media effects research : a basic overview
by 
Sparks, Glenn Grayson.
Format: 
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Publication Date 
2006
Excerpt: 
Media effects research : a basic overview / Sparks, Glenn Grayson.
Available: Copies:
150. 
Cover image for Perspectives on culture, technology and communication : the media ecology tradition
by 
Lum, Casey Man Kong.
Format: 
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Publication Date 
2006
Excerpt: 
Mass media and culture -- Research -- History.
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151. 
Cover image for Developmental contexts in middle childhood : bridges to adolescence and adulthood
by 
Huston, Aletha C.
Format: 
Books
Publication Date 
2006
Excerpt: 
Cambridge studies in social and emotional development
Available: Copies:
by 
McIlwain, Charlton D. 1971-
Format: 
Video disc
Publication Date 
2006
Excerpt: 
Qualitative research methods in the social sciences McIlwain, Charlton D. 1971-
Available: Copies:
by 
Chun, Wendy Hui Kyong, 1969-
Format: 
Books
Publication Date 
2006
Excerpt: 
New media, old media : a history and theory reader / Chun, Wendy Hui Kyong, 1969-
Available: Copies:
by 
Gauntlett, David.
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Publication Date 
2005
Excerpt: 
Moving experiences : media effects and beyond / Gauntlett, David.
Available: Copies:
155. 
Cover image for Applied social psychology : understanding and addressing social and practical problems
by 
Schneider, Frank W.
Format: 
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Publication Date 
2005
Excerpt: 
Applied social psychology : understanding and addressing social and practical problems / Schneider
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156. 
Cover image for McQuail's mass communication theory
by 
McQuail, Denis.
Format: 
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Publication Date 
2005
Excerpt: 
Mass media.
Available: Copies:
157. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
, electronic, and digital media -- Using advertising media -- Using print media -- Using electronic media
Available: Copies:
158. 
Cover image for The people's voice : the development and current state of the South African small media sector
by 
Hadland, Adrian.
Format: 
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Publication Date 
2004
Excerpt: 
Human Sciences Research Council. Social Cohesion & Integration Research Programme.
Available: Copies:
by 
Brace, Ian, 1949-
Format: 
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Publication Date 
2004
Excerpt: 
Market research in practice series
Available: Copies:
by 
Wells, William, 1926-
Format: 
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Publication Date 
2003
Excerpt: 
planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising
Available: Copies:
161. 
Cover image for A sociology of educating
by 
Meighan, Roland.
Format: 
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Publication Date 
2003
Excerpt: 
Education -- Social aspects.
Available: Copies:
162. 
Cover image for Child development
by 
Berk, Laura E.
Format: 
Books
Publication Date 
2003
Excerpt: 
social development. Emotional development -- Self and social understanding -- Moral development
Available: Copies:
163. 
Cover image for Spaces of intercultural communication : an interdisciplinary introduction to communication, culture, and globalizing/localizing identities
by 
Lie, Rico.
Format: 
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Publication Date 
2003
Excerpt: 
International Association for Media and Communication Research (Series)
Available: Copies:
by 
Dalli, Valerie.
Format: 
Video disc
Publication Date 
2003 1996
Excerpt: 
Research methods for the social sciences Dalli, Valerie.
Available: Copies:
165. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
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Mass-média.
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166. 
Cover image for Ground rules for good research : a 10 point guide for social researchers
by 
Denscombe, Martyn.
Format: 
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2002
Excerpt: 
Ground rules for good research : a 10 point guide for social researchers / Denscombe, Martyn.
Available: Copies:
167. 
Cover image for Social marketing : improving the quality of life
by 
Kotler, Philip.
Format: 
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Publication Date 
2002
Excerpt: 
Social marketing : improving the quality of life / Kotler, Philip.
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168. 
Cover image for Sociology
by 
Giddens, Anthony.
Format: 
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Publication Date 
2001
Excerpt: 
inequality -- 11. Poverty, welfare and social exclusion -- 12. Modern organizations -- 13. Work and economic
Available: Copies:
171. 
Cover image for The rise of the network society
by 
Castells, Manuel, 1942-
Format: 
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Publication Date 
2000
Excerpt: 
Information technology -- Social aspects.
Available: Copies:
by 
Wells, William, 1926-
Format: 
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Publication Date 
2000 1999
Excerpt: 
technology must be partnered with solid fundamentals such as market research and media buying."--BOOK JACKET
Available: Copies:
173. 
Cover image for Child development
by 
Berk, Laura E.
Format: 
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Publication Date 
2000
Excerpt: 
Theory and research in child development. History, theory, and applied directions --Research
Available: Copies:
174. 
Cover image for Media studies : texts, institutions, and audiences
by 
Taylor, Lisa, 1966-
Format: 
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Publication Date 
1999
Excerpt: 
Media studies : texts, institutions, and audiences / Taylor, Lisa, 1966-
Available: Copies:
175. 
Cover image for Television and new media audiences
by 
Seiter, Ellen, 1957-
Format: 
Books
Publication Date 
1999 1998
Excerpt: 
Television and new media audiences / Seiter, Ellen, 1957-
Available: Copies:
by 
O'Malley, Lisa.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Creativity, Production and Fulfilment -- 11. The Law of Direct Marketing -- 12. Direct Marketing and Social
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177. 
Cover image for Audience analysis
by 
McQuail, Denis.
Format: 
Books
Publication Date 
1997
Excerpt: 
Mass media -- Audiences.
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178. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
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Publication Date 
1995
Excerpt: 
Media practice
Available: Copies:
179. 
Cover image for The marketing plan
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
1995
Excerpt: 
Description -- Size of the Target Market -- Growth Trends -- Media Habits -- Organizational Buyers -- The
Available: Copies:
by 
Newsom, Doug.
Format: 
Books
Publication Date 
1993
Excerpt: 
's Origins and Evolution. 3. PR's Future -- pt. 2. Research For PR. 4. Research for Backgrounding and
Available: Copies:
181. 
Cover image for Media performance : mass communication and the public interest
by 
McQuail, Denis.
Format: 
Books
Publication Date 
1992
Excerpt: 
Media performance : mass communication and the public interest / McQuail, Denis.
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