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1. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
organization -- The buyer person profile -- Reaching senior executives -- The importance of buyer personas in
Available: Copies:
3. 
Cover image for Handbook of qualitative research methods in marketing
by 
Belk, Russell W.
Format: 
Books
Publication Date 
2006
Excerpt: 
interviews with sales executives / Photo essays and the mining of minutiae in consumer research : 'bout the
Available: Copies:
4. 
Cover image for Selling hospitality : a situational approach
by 
McNeill, Richard G.
Format: 
Books
Publication Date 
2006
Excerpt: 
"Drawing from the insights of leading sales executives, Selling Hospitality: A Situational Approach
Available: Copies:
5. 
Cover image for What's keeping your customers up at night? : close more deals by selling to your client's pain
by 
Cody, Steven.
Format: 
Books
Publication Date 
2003
Excerpt: 
"What's Keeping Your Customers Up at Night? shows sales reps and executives how to leverage proven
Available: Copies:
6. 
Cover image for Sales management
by 
Calvin, Robert J.
Format: 
Books
Publication Date 
2001
Excerpt: 
The McGraw-Hill executive MBA series
Available: Copies:
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