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Print
byĀ 
Mulder, D. (DalmƩ)
Format:Ā 
Books
Publication DateĀ 
2025
Excerpt:Ā 
Sales promotion.
Available: Copies:
4.Ā 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
byĀ 
Farris, Paul W., author.
Format:Ā 
Books
Publication DateĀ 
2017
Excerpt:Ā 
Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion
Available: Copies:
5.Ā 
Cover image for MKTG 10
byĀ 
Lamb, Charles W., author.
Format:Ā 
Books
Publication DateĀ 
2017
Excerpt:Ā 
-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing
Available: Copies:
6.Ā 
Cover image for Marketing management
byĀ 
Marshall, Greg W.
Format:Ā 
Books
Publication DateĀ 
2015
Excerpt:Ā 
Marketing management / Marshall, Greg W.
Available: Copies:
7.Ā 
Cover image for Marketing fashion : strategy, branding and promotion
byĀ 
Posner, Harriet, author.
Format:Ā 
Books
Publication DateĀ 
2015
Excerpt:Ā 
Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.
Available: Copies:
8.Ā 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
byĀ 
Shimp, Terence A.
Format:Ā 
Books
Publication DateĀ 
2014
Excerpt:Ā 
Sales promotion.
Available: Copies:
9.Ā 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
byĀ 
Shimp, Terence A.
Format:Ā 
Books
Publication DateĀ 
2013
Excerpt:Ā 
Sales promotion.
Available: Copies:
10.Ā 
byĀ 
Kotler, Philip, 1931-
Format:Ā 
Books
Publication DateĀ 
2013
Excerpt:Ā 
wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling
Available: Copies:
11.Ā 
byĀ 
O'Guinn, Thomas.
Format:Ā 
Books
Publication DateĀ 
2013
Excerpt:Ā 
Sales promotion -- Management.
Available: Copies:
12.Ā 
Cover image for Music business handbook and career guide
byĀ 
Baskerville, David.
Format:Ā 
Books
Publication DateĀ 
2013
Excerpt:Ā 
Guild of America -- Contract -- Demonstration recordings -- Local promotion -- Promotion by mail and
Available: Copies:
13.Ā 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
byĀ 
McDonald, Malcolm.
Format:Ā 
Books
Publication DateĀ 
2013
Excerpt:Ā 
; Managing the sales team ; Key account management ; Implementing key account management ; Channel strategy
Available: Copies:
14.Ā 
Cover image for The graphic designer's business survival guide
byĀ 
Daniels, Lawrence J., 1942-
Format:Ā 
Books
Publication DateĀ 
2013
Excerpt:Ā 
Small business -- Management.
Available: Copies:
15.Ā 
Cover image for Marketing concepts and strategies
byĀ 
Dibb, Sally, 1963-
Format:Ā 
Books
Publication DateĀ 
2012
Excerpt:Ā 
management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the
Available: Copies:
byĀ 
Jolibert, Alain. Marketing management.
Format:Ā 
Books
Publication DateĀ 
2012
Excerpt:Ā 
Marketing management : a value-creation process / Jolibert, Alain. Marketing management.
Available: Copies:
17.Ā 
Cover image for Introduction to marketing
byĀ 
McDaniel, Carl, Jr., 1941-
Format:Ā 
Books
Publication DateĀ 
2011
Excerpt:Ā 
-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the
Available: Copies:
18.Ā 
Cover image for Hospitality and travel marketing
byĀ 
Morrison, Alastair M.
Format:Ā 
Books
Publication DateĀ 
2010
Excerpt:Ā 
. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations
Available: Copies:
byĀ 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format:Ā 
Books
Publication DateĀ 
2010
Excerpt:Ā 
Sales promotion -- South Africa.
Available: Copies:
21.Ā 
Cover image for Integrated marketing communications in advertising and promotion
byĀ 
Shimp, Terence A.
Format:Ā 
Books
Publication DateĀ 
2010
Excerpt:Ā 
Sales promotion.
Available: Copies:
22.Ā 
Cover image for Marketing communications : a brand narrative approach
byĀ 
Percy, Larry.
Format:Ā 
Books
Publication DateĀ 
2009
Excerpt:Ā 
Sales promotion.
Available: Copies:
byĀ 
Liker, Jeffrey K.
Format:Ā 
Books
Publication DateĀ 
2008
Excerpt:Ā 
Management -- Case studies.
Available: Copies:
byĀ 
Egelhoff, Tom.
Format:Ā 
Books
Publication DateĀ 
2008
Excerpt:Ā 
Sales promotion.
Available: Copies:
27.Ā 
Cover image for Marketing
byĀ 
Etzel, Michael J.
Format:Ā 
Electronic Resources
Publication DateĀ 
2007
Excerpt:Ā 
distributing -- Promotion. Integrated marketing communication -- Personal selling and sales management
Available: Copies:
byĀ 
Winer, Russell S.
Format:Ā 
Books
Publication DateĀ 
2007
Excerpt:Ā 
Marketing management / Winer, Russell S.
Available: Copies:
byĀ 
Dubois, Pierre-Louis.
Format:Ā 
Books
Publication DateĀ 
2007
Excerpt:Ā 
Marketing management : a value-creation process / Dubois, Pierre-Louis.
Available: Copies:
30.Ā 
Cover image for Business marketing management : B2B
byĀ 
Hutt, Michael D.
Format:Ā 
Books
Publication DateĀ 
2007
Excerpt:Ā 
Business marketing management : B2B / Hutt, Michael D.
Available: Copies:
byĀ 
Cravens, David W.
Format:Ā 
Books
Publication DateĀ 
2006
Excerpt:Ā 
Marketing -- Management -- Case studies.
Available: Copies:
32.Ā 
Cover image for Introduction to marketing
byĀ 
Lamb, Charles W.
Format:Ā 
Books
Publication DateĀ 
2006 2005
Excerpt:Ā 
Marketing -- Management.
Available: Copies:
byĀ 
Boone, Louis E.
Format:Ā 
Books
Publication DateĀ 
2005
Excerpt:Ā 
strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations
Available: Copies:
35.Ā 
Cover image for Introduction to foodservice
byĀ 
Payne-Palacio, June.
Format:Ā 
Books
Publication DateĀ 
2005
Excerpt:Ā 
Food service management.
Available: Copies:
36.Ā 
Cover image for Principles of marketing
byĀ 
Kotler, Philip.
Format:Ā 
Books
Publication DateĀ 
2004
Excerpt:Ā 
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
Available: Copies:
37.Ā 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
byĀ 
Hutt, Michael D.
Format:Ā 
Books
Publication DateĀ 
2004
Excerpt:Ā 
Business marketing management : a strategic view of industrial and organizational markets / Hutt
Available: Copies:
byĀ 
Fill, Chris.
Format:Ā 
Books
Publication DateĀ 
2002
Excerpt:Ā 
Sales promotion.
Available: Copies:
byĀ 
Zikmund, William G.
Format:Ā 
Books
Publication DateĀ 
2002
Excerpt:Ā 
communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management
Available: Copies:
41.Ā 
Cover image for Hospitality and travel marketing
byĀ 
Morrison, Alastair M.
Format:Ā 
Books
Publication DateĀ 
2002
Excerpt:Ā 
and the travel trade; communications; advertising; sales promotion and merchandising; sales management
Available: Copies:
42.Ā 
Cover image for Basic marketing : a global-managerial approach
byĀ 
Perreault, William D., Jr.
Format:Ā 
Books
Publication DateĀ 
2002
Excerpt:Ā 
Marketing -- Management.
Available: Copies:
byĀ 
Kotler, Philip.
Format:Ā 
Electronic Resources
Publication DateĀ 
2001
Excerpt:Ā 
promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the
Available: Copies:
45.Ā 
Cover image for Hospitality sales and promotion : strategies for success
byĀ 
Taylor, Derek, 1932 August 5-
Format:Ā 
Books
Publication DateĀ 
2001
Excerpt:Ā 
Hospitality sales and promotion : strategies for success / Taylor, Derek, 1932 August 5-
Available: Copies:
byĀ 
Peter, J. Paul.
Format:Ā 
Books
Publication DateĀ 
2001
Excerpt:Ā 
Marketing management : knowledge and skills / Peter, J. Paul.
Available: Copies:
byĀ 
Woods, John A.
Format:Ā 
Books
Publication DateĀ 
1999
Excerpt:Ā 
prospect tour -- Announcing a sales contest -- Announcing an ad campaign to sales staff -- Announcing a
Available: Copies:
48.Ā 
Cover image for International marketing
byĀ 
Cateora, Philip R.
Format:Ā 
Books
Publication DateĀ 
1999
Excerpt:Ā 
and sales management -- Pricing for international markets -- Negotiating with international customers
Available: Copies:
49.Ā 
Cover image for Advertising and sales promotion strategy
byĀ 
Tellis, Gerard J., 1950-
Format:Ā 
Books
Publication DateĀ 
1998 1997
Excerpt:Ā 
Advertising and sales promotion strategy / Tellis, Gerard J., 1950-
Available: Copies:
byĀ 
Waller, David.
Format:Ā 
Books
Publication DateĀ 
1998
Excerpt:Ā 
Sales promotion -- Planning.
Available: Copies:
51.Ā 
Cover image for Management information systems : the manager's view
byĀ 
Schultheis, Robert A.
Format:Ā 
Books
Publication DateĀ 
1998
Excerpt:Ā 
Management information systems : the manager's view / Schultheis, Robert A.
Available: Copies:
byĀ 
Koekemoer, Ludi.
Format:Ā 
Books
Publication DateĀ 
1998
Excerpt:Ā 
Sales promotion -- South Africa.
Available: Copies:
53.Ā 
Cover image for Food and beverage management
byĀ 
Davis, Bernard.
Format:Ā 
Books
Publication DateĀ 
1998
Excerpt:Ā 
Food and beverage management / Davis, Bernard.
Available: Copies:
byĀ 
Peter, J. Paul.
Format:Ā 
Books
Publication DateĀ 
1997
Excerpt:Ā 
A preface to marketing management / Peter, J. Paul.
Available: Copies:
byĀ 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format:Ā 
Books
Publication DateĀ 
1997
Excerpt:Ā 
Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl
Available: Copies:
byĀ 
Rossiter, John R.
Format:Ā 
Regular print
Publication DateĀ 
1997
Excerpt:Ā 
Advertising communications & promotion management / Rossiter, John R.
Available: Copies:
58.Ā 
Cover image for Basic marketing : a global-managerial approach
byĀ 
Perreault, William D.
Format:Ā 
Books
Publication DateĀ 
1996
Excerpt:Ā 
Marketing -- Management.
Available: Copies:
byĀ 
Schoell, William F.
Format:Ā 
Books
Publication DateĀ 
1995
Excerpt:Ā 
Marketing -- Management.
Available: Copies:
byĀ 
Govoni, Norman A. P.
Format:Ā 
Books
Publication DateĀ 
1986
Excerpt:Ā 
Sales promotion.
Available: Copies:
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