Search Results for Sales promotion -- Management.

1.

Cover image for The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,

The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,

by

Clemente, Mark N.

Format:

Books

Publication Date

2002

Excerpt:

, advertising, public relations, direct marketing, market research, sales promotion, / Clemente, Mark N.

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2.

Integrated marketing communication

by

Mulder, D. (Dalmé)

Format:

Books

Publication Date

2025

Excerpt:

Sales promotion.

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3.

Integrated marketing communication

by

Van Heerden, Neels, 1957-

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Format:

Books

Publication Date

2019

Excerpt:

Sales promotion.

Available: Copies:

4.

Key marketing metrics : the 50+ metrics every manager needs to know

by

Farris, Paul W., author.

Format:

Books

Publication Date

2017

Excerpt:

Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion

Available: Copies:

5.

MKTG 10

by

Lamb, Charles W., author.

Format:

Books

Publication Date

2017

Excerpt:

-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing

Available: Copies:

6.

Marketing management

by

Marshall, Greg W.

Format:

Books

Publication Date

2015

Excerpt:

Marketing management / Marshall, Greg W.

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7.

Marketing fashion : strategy, branding and promotion

by

Posner, Harriet, author.

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Publication Date

2015

Excerpt:

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

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8.

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

Sales promotion.

Available: Copies:

9.

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Sales promotion.

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10.

Marketing

by

Kotler, Philip, 1931-

Format:

Books

Publication Date

2013

Excerpt:

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

Available: Copies:

11.

Promo 2

by

O'Guinn, Thomas.

Format:

Books

Publication Date

2013

Excerpt:

Sales promotion -- Management.

Available: Copies:

12.

Music business handbook and career guide

by

Baskerville, David.

Format:

Books

Publication Date

2013

Excerpt:

Guild of America -- Contract -- Demonstration recordings -- Local promotion -- Promotion by mail and

Available: Copies:

13.

The complete marketer : 60 essential concepts for marketing excellence

by

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Excerpt:

; Managing the sales team ; Key account management ; Implementing key account management ; Channel strategy

Available: Copies:

14.

The graphic designer's business survival guide

by

Daniels, Lawrence J., 1942-

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Publication Date

2013

Excerpt:

Small business -- Management.

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15.

Marketing concepts and strategies

by

Dibb, Sally, 1963-

Format:

Books

Publication Date

2012

Excerpt:

management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the

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16.

Marketing management : a value-creation process

by

Jolibert, Alain. Marketing management.

Format:

Books

Publication Date

2012

Excerpt:

Marketing management : a value-creation process / Jolibert, Alain. Marketing management.

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17.

Introduction to marketing

by

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2011

Excerpt:

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

Available: Copies:

18.

Hospitality and travel marketing

by

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

Available: Copies:

19.

Public relations strategy

by

Oliver, Sandra.

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Publication Date

2010

Excerpt:

Public relations -- Management.

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20.

Integrated marketing communication : a contemporary approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

21.

Integrated marketing communications in advertising and promotion

by

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion.

Available: Copies:

22.

Marketing communications : a brand narrative approach

by

Dahlén, Micael.

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Format:

Books

Publication Date

2010

Excerpt:

and media planning -- Public relations and hybrid marketing communications -- Sales and sales

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23.

Strategic advertising management

by

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

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Books

Publication Date

2009

Excerpt:

Sales promotion.

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24.

Strategic marketing

by

Cravens, David W.

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Format:

Books

Publication Date

2009

Excerpt:

Marketing -- Management -- Case studies.

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25.

Toyota culture : the heart and soul of the Toyota way

by

Liker, Jeffrey K.

Format:

Books

Publication Date

2008

Excerpt:

Management -- Case studies.

Available: Copies:

26.

How to market, advertise, and promote your business or service in your own backyard

by

Egelhoff, Tom.

Format:

Books

Publication Date

2008

Excerpt:

Sales promotion.

Available: Copies:

27.

Marketing

by

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

distributing -- Promotion. Integrated marketing communication -- Personal selling and sales management

Available: Copies:

28.

Marketing management

by

Winer, Russell S.

Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html

Format:

Books

Publication Date

2007

Excerpt:

Marketing management / Winer, Russell S.

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29.

Marketing management : a value-creation process

by

Dubois, Pierre-Louis.

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Books

Publication Date

2007

Excerpt:

Marketing management : a value-creation process / Dubois, Pierre-Louis.

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30.

Business marketing management : B2B

by

Hutt, Michael D.

Table of contents Kostenfrei
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Books

Publication Date

2007

Excerpt:

Business marketing management : B2B / Hutt, Michael D.

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31.

Strategic marketing

by

Cravens, David W.

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Format:

Books

Publication Date

2006

Excerpt:

Marketing -- Management -- Case studies.

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32.

Introduction to marketing

by

Lamb, Charles W.

Inhaltsverzeichnis
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Format:

Books

Publication Date

2006 2005

Excerpt:

Marketing -- Management.

Available: Copies:

33.

Strategic advertising management

by

Percy, Larry.

Inhaltsverzeichnis
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Books

Publication Date

2005

Excerpt:

Sales promotion.

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34.

Contemporary marketing 2005

by

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations

Available: Copies:

35.

Introduction to foodservice

by

Payne-Palacio, June.

Format:

Books

Publication Date

2005

Excerpt:

Food service management.

Available: Copies:

36.

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

Available: Copies:

37.

Business marketing management : a strategic view of industrial and organizational markets

by

Hutt, Michael D.

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Books

Publication Date

2004

Excerpt:

Business marketing management : a strategic view of industrial and organizational markets / Hutt

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38.

Advertising, promotion & supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

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Books

Publication Date

2003

Excerpt:

Sales promotion.

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39.

Marketing communications : contexts, strategies, and applications

by

Fill, Chris.

Format:

Books

Publication Date

2002

Excerpt:

Sales promotion.

Available: Copies:

40.

Effective marketing : creating and keeping customers

by

Zikmund, William G.

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Books

Publication Date

2002

Excerpt:

communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management

Available: Copies:

41.

Hospitality and travel marketing

by

Morrison, Alastair M.

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Books

Publication Date

2002

Excerpt:

and the travel trade; communications; advertising; sales promotion and merchandising; sales management

Available: Copies:

42.

Basic marketing : a global-managerial approach

by

Perreault, William D., Jr.

Format:

Books

Publication Date

2002

Excerpt:

Marketing -- Management.

Available: Copies:

43.

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

by

Lodish, Leonard M.

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Electronic Resources

Publication Date

2001

Excerpt:

New business enterprises -- Management.

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44.

Principles of marketing

by

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Available: Copies:

45.

Hospitality sales and promotion : strategies for success

by

Taylor, Derek, 1932 August 5-

Format:

Books

Publication Date

2001

Excerpt:

Hospitality sales and promotion : strategies for success / Taylor, Derek, 1932 August 5-

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46.

Marketing management : knowledge and skills

by

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
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Books

Publication Date

2001

Excerpt:

Marketing management : knowledge and skills / Peter, J. Paul.

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47.

Streetwise business letters : 2,500 professionally written letters that will bring success to your business

by

Woods, John A.

Format:

Books

Publication Date

1999

Excerpt:

prospect tour -- Announcing a sales contest -- Announcing an ad campaign to sales staff -- Announcing a

Available: Copies:

48.

International marketing

by

Cateora, Philip R.

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Books

Publication Date

1999

Excerpt:

and sales management -- Pricing for international markets -- Negotiating with international customers

Available: Copies:

49.

Advertising and sales promotion strategy

by

Tellis, Gerard J., 1950-

Inhaltsverzeichnis Advertising and sales promotion strategy

Format:

Books

Publication Date

1998 1997

Excerpt:

Advertising and sales promotion strategy / Tellis, Gerard J., 1950-

Available: Copies:

50.

How to prepare a promotional plan

by

Waller, David.

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion -- Planning.

Available: Copies:

51.

Management information systems : the manager's view

by

Schultheis, Robert A.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
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Books

Publication Date

1998

Excerpt:

Management information systems : the manager's view / Schultheis, Robert A.

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52.

Promotional strategy : marketing communications in practice

by

Koekemoer, Ludi.

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

53.

Food and beverage management

by

Davis, Bernard.

Table of contents http://catdir.loc.gov/catdir/toc/els033/98184730.html
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Books

Publication Date

1998

Excerpt:

Food and beverage management / Davis, Bernard.

Available: Copies:

54.

A preface to marketing management

by

Peter, J. Paul.

Format:

Books

Publication Date

1997

Excerpt:

A preface to marketing management / Peter, J. Paul.

Available: Copies:

55.

Small business management : an entrepreneurial emphasis

by

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

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Publication Date

1997

Excerpt:

Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl

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56.

Advertising, promotion, and supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Inhaltsverzeichnis
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Format:

Books

Publication Date

1997

Excerpt:

Shimp, Terence A. Promotion management & marketing communications.

Available: Copies:

57.

Advertising communications & promotion management

by

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Advertising communications & promotion management / Rossiter, John R.

Available: Copies:

58.

Basic marketing : a global-managerial approach

by

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

Marketing -- Management.

Available: Copies:

59.

Marketing : contemporary concepts and practices

by

Schoell, William F.

Format:

Books

Publication Date

1995

Excerpt:

Marketing -- Management.

Available: Copies:

60.

Promotional management

by

Govoni, Norman A. P.

Format:

Books

Publication Date

1986

Excerpt:

Sales promotion.

Available: Copies:

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