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1. 
Cover image for Services marketing : integrating customer focus across the firm
Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Format: 
Books
Publication Date 
2024 2013
Excerpt: 
Service industries -- Marketing.
Available: Copies:
2. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Service industries -- South Africa -- Marketing.
Available: Copies:
3. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Service industries -- South Africa -- Marketing.
Available: Copies:
4. 
Cover image for The handbook of service business : management, marketing, innovation and internationalisation
The handbook of service business : management, marketing, innovation and internationalisation
The handbook of service business : management, marketing, innovation and internationalisation
by 
Bryson, J. R., 1963- editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
The handbook of service business : management, marketing, innovation and internationalisation /
Available: Copies:
5. 
Cover image for Grasping service marketing
Grasping service marketing
Grasping service marketing
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2015
Excerpt: 
Grasping service marketing / Jordaan, Yolanda.
Available: Copies:
6. 
Cover image for Services marketing : an interactive approach
Services marketing : an interactive approach
Services marketing : an interactive approach
by 
Fisk, Raymond P.
Format: 
Books
Publication Date 
2014
Excerpt: 
Service industries -- Marketing.
Available: Copies:
7. 
Cover image for Service management : an integrated approach
Service management : an integrated approach
Service management : an integrated approach
by 
Looy, Bart van.
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
Service industries -- Management.
Available: Copies:
8. 
Cover image for Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011
Excerpt: 
Service industries -- Marketing.
Available: Copies:
10. 
Cover image for Services marketing.
Services marketing.
Services marketing.
by 
Bateson, John E. G.
Format: 
Books
Publication Date 
2011
Excerpt: 
Service industries -- Marketing.
Available: Copies:
11. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)
Available: Copies:
12. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Boshoff, Christo.
Format: 
Books
Publication Date 
2009
Excerpt: 
Service industries -- South Africa -- Marketing.
Available: Copies:
13. 
Cover image for Services marketing : text and cases.
Services marketing : text and cases.
Services marketing : text and cases.
by 
Baron, Steve (J. Steve)
Format: 
Books
Publication Date 
2009
Excerpt: 
Service industries -- Marketing -- Case studies.
Available: Copies:
14. 
Cover image for Services marketing.
Services marketing.
Services marketing.
by 
Zeithaml, Valarie A.
Format: 
Books
Publication Date 
2008
Excerpt: 
Service industries -- Marketing.
Available: Copies:
16. 
Cover image for Service management and marketing : customer management in service competition
Service management and marketing : customer management in service competition
Service management and marketing : customer management in service competition
by 
Grèonroos, Christian, 1947-
Table of contents only http://www.loc.gov/catdir/toc/ecip071/2006030743.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Service management and marketing : customer management in service competition / Grèonroos
Available: Copies:
17. 
Cover image for Services marketing management : a strategic perspective
Services marketing management : a strategic perspective
Services marketing management : a strategic perspective
by 
Kasper, Hans.
Table of contents http://www.loc.gov/catdir/toc/ecip064/2005034528.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Service industries -- Marketing -- Management.
Available: Copies:
18. 
Cover image for Services marketing : concepts, strategies & cases
Services marketing : concepts, strategies & cases
Services marketing : concepts, strategies & cases
by 
Hoffman, K. Douglas.
Table of contents http://www.loc.gov/catdir/toc/fy0607/2005934852.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Service industries -- Marketing.
Available: Copies:
19. 
Cover image for Services marketing management
Services marketing management
Services marketing management
by 
Mudie, Peter.
Format: 
Books
Publication Date 
2006
Excerpt: 
Service industries -- Marketing.
Available: Copies:
20. 
Cover image for Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2006
Excerpt: 
Service industries -- Marketing.
Available: Copies:
21. 
Cover image for Principles of services marketing
Principles of services marketing
Principles of services marketing
by 
Palmer, Adrian, 1955-
Format: 
Books
Publication Date 
2005
Excerpt: 
Service industries -- Marketing.
Available: Copies:
22. 
Cover image for The professional services firm bible
The professional services firm bible
The professional services firm bible
by 
Baschab, John, 1968-
Publisher description http://www.loc.gov/catdir/description/wiley042/2004011607.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2004011607.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Service industries -- Management.
Available: Copies:
23. 
Cover image for Grasping service marketing
Grasping service marketing
Grasping service marketing
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2004
Excerpt: 
Grasping service marketing / Jordaan, Yolanda.
Available: Copies:
24. 
Cover image for Agency account handling : avoiding blood, sweat and tears
Agency account handling : avoiding blood, sweat and tears
Agency account handling : avoiding blood, sweat and tears
by 
Sims, Michael.
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003025316.html
Publisher description http://www.loc.gov/catdir/description/wiley041/2003025316.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003025316.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Service industries -- Marketing.
Available: Copies:
25. 
Cover image for Connecting with customers : how to sell, service, and market the travel product
Connecting with customers : how to sell, service, and market the travel product
by 
Mancini, Marc, 1946-
Format: 
Books
Publication Date 
2003
Excerpt: 
Connecting with customers : how to sell, service, and market the travel product / Mancini, Marc
Available: Copies:
26. 
Cover image for Uncommon practice : people who deliver a great brand experience
Uncommon practice : people who deliver a great brand experience
by 
Smith, Shaun.
Format: 
Books
Publication Date 
2002
Excerpt: 
Service industries -- Marketing.
Available: Copies:
27. 
Cover image for Principles of service marketing and management
Principles of service marketing and management
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
2002
Excerpt: 
Service industries -- United States -- Marketing.
Available: Copies:
28. 
Cover image for Principles of services marketing
Principles of services marketing
Principles of services marketing
by 
Palmer, Adrian, 1955-
Format: 
Books
Publication Date 
2001
Excerpt: 
Service industries -- Marketing.
Available: Copies:
29. 
Cover image for The media student's book
The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Globalisation -- 21. Case study: Making and enjoying global music -- 22. Industries -- 23. Case study: Who owns
Available: Copies:
30. 
Cover image for Services marketing
Services marketing
Services marketing
by 
Kurtz, David L., 1941-
Format: 
Books
Publication Date 
1998
Excerpt: 
Service industries -- Marketing.
Available: Copies:
31. 
Cover image for Services marketing : a managerial perspective
Services marketing : a managerial perspective
Services marketing : a managerial perspective
by 
McColl, Rod, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
Service industries -- Marketing.
Available: Copies:
32. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
Available: Copies:
33. 
Cover image for Services marketing
Services marketing
Services marketing
by 
Lovelock, Christopher H.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1996
Excerpt: 
Service industries -- Marketing.
Available: Copies:
34. 
Cover image for Marketing planning for services
Marketing planning for services
Marketing planning for services
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1996
Excerpt: 
Service industries -- Marketing.
Available: Copies:
35. 
Cover image for Leisure and tourism : advanced GNVQ
Leisure and tourism : advanced GNVQ
Leisure and tourism : advanced GNVQ
by 
Youell, Ray.
Format: 
Books
Publication Date 
1995
Excerpt: 
Human resources in leisure and tourism industries Marketing in leisure and tourism Developing
Available: Copies:
36. 
Cover image for Emancipating the professions : marketing opportunities from de-regulation
Emancipating the professions : marketing opportunities from de-regulation
Emancipating the professions : marketing opportunities from de-regulation
by 
Wilson, Aubrey.
Format: 
Books
Publication Date 
1994
Excerpt: 
Service industries -- Marketing.
Available: Copies:
37. 
Cover image for How to succeed in exporting and doing business internationally
How to succeed in exporting and doing business internationally
How to succeed in exporting and doing business internationally
by 
Sletten, Eric, 1954-
Format: 
Books
Publication Date 
1994
Excerpt: 
Service industries Foreign trade
Available: Copies:
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