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Services marketing.

Bateson, John E. G.

Format:

Books

Publication Date

2011

Excerpt:

Services marketing. Bateson, John E. G.

Available: Copies:

Services marketing.

Zeithaml, Valarie A.

Format:

Books

Publication Date

2008

Excerpt:

Services marketing. Zeithaml, Valarie A.

Available: Copies:

Services marketing

Kurtz, David L., 1941-

Format:

Books

Publication Date

1998

Excerpt:

Services marketing / Kurtz, David L., 1941-

Available: Copies:

Services marketing

Lovelock, Christopher H.

Format:

Books

Publication Date

1996

Excerpt:

Services marketing Lovelock, Christopher H.

Available: Copies:

Services marketing

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1996

Excerpt:

Services marketing / Lovelock, Christopher H.

Available: Copies:

Marketing financial services.

Farquhar, Jillian Dawes.

Format:

Books

Publication Date

2010

Excerpt:

Marketing financial services. Farquhar, Jillian Dawes.

Available: Copies:

Services marketing management

Mudie, Peter.

Format:

Books

Publication Date

2006

Excerpt:

Services marketing management / Mudie, Peter.

Available: Copies:

Marketing financial services

McIver, Colin, 1914-1987.

Format:

Books

Publication Date

1980

Excerpt:

Marketing financial services / McIver, Colin, 1914-1987.

Available: Copies:

Marketing planning for services

McDonald, Malcolm.

Format:

Books

Publication Date

1996

Excerpt:

Marketing planning for services / McDonald, Malcolm.

Available: Copies:

10.

Principles of services marketing

Palmer, Adrian, 1955-

Format:

Books

Publication Date

2005

Excerpt:

Principles of services marketing / Palmer, Adrian, 1955-

Available: Copies:

11.

Principles of services marketing

Palmer, Adrian, 1955-

Format:

Books

Publication Date

2001

Excerpt:

Principles of services marketing / Palmer, Adrian, 1955-

Available: Copies:

12.

Financial Services Direct Marketing

Rosenfield, James R

Format:

Books

Publication Date

1991

Excerpt:

Financial Services Direct Marketing Rosenfield, James R

Available: Copies:

13.

Services marketing : concepts, strategies & cases

Hoffman, K. Douglas.

Table of contents http://www.loc.gov/catdir/toc/fy0607/2005934852.html

Format:

Books

Publication Date

2006

Excerpt:

Services marketing : concepts, strategies & cases / Hoffman, K. Douglas.

Available: Copies:

14.

Services marketing : a contemporary approach

Boshoff, Christo.

Format:

Books

Publication Date

2009

Excerpt:

Services marketing : a contemporary approach / Boshoff, Christo.

Available: Copies:

15.

Services marketing : a contemporary approach

Berndt, A. (Adele), 1966- editor.

Format:

Books

Publication Date

2022

Excerpt:

Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.

Available: Copies:

16.

Services marketing : a contemporary approach

Berndt, A. (Adele), 1966- editor.

Format:

Books

Publication Date

2018

Excerpt:

Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.

Available: Copies:

17.

Services marketing : an interactive approach

Fisk, Raymond P.

Format:

Books

Publication Date

2014

Excerpt:

Services marketing : an interactive approach / Fisk, Raymond P.

Available: Copies:

18.

Services marketing : people, technology, strategy

Lovelock, Christopher H.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018995769&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018995769etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018995769&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2011

Excerpt:

Services marketing : people, technology, strategy / Lovelock, Christopher H.

Available: Copies:

19.

Services marketing : text and cases.

Baron, Steve (J. Steve)

Format:

Books

Publication Date

2009

Excerpt:

Services marketing : text and cases. Baron, Steve (J. Steve)

Available: Copies:

20.

Services marketing : people, technology, strategy

Lovelock, Christopher H.

Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

Services marketing : people, technology, strategy / Lovelock, Christopher H.

Available: Copies:

21.

Services marketing management : a strategic perspective

Kasper, Hans.

Table of contents http://www.loc.gov/catdir/toc/ecip064/2005034528.html

Format:

Books

Publication Date

2006

Excerpt:

Services marketing management : a strategic perspective / Kasper, Hans.

Available: Copies:

22.

Services marketing : a managerial perspective

McColl, Rod, 1957-

Format:

Books

Publication Date

1998

Excerpt:

Services marketing : a managerial perspective / McColl, Rod, 1957-

Available: Copies:

23.

Marketing library and information services : international perspectives

Gupta, Dinesh K.

Format:

Books

Publication Date

2006

Excerpt:

Marketing library and information services : international perspectives / Gupta, Dinesh K.

Available: Copies:

24.

101 marketing strategies for accounting, law, consulting, and professional services firms

Waugh, Troy.

Publisher description http://www.loc.gov/catdir/description/wiley041/2003021210.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003021210.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003021210.html

Format:

Books

Publication Date

2004

Excerpt:

101 marketing strategies for accounting, law, consulting, and professional services firms / Waugh

Available: Copies:

25.

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html

Format:

Books

Publication Date

2024 2013

Excerpt:

Services marketing : integrating customer focus across the firm / Zeithaml, Valarie A.

Available: Copies:

26.

Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare

Hyslop, Maitland, author.

Format:

Books

Publication Date

2014

Excerpt:

Obstructive marketing : restricting distribution of products and services in the age of asymmetric

Available: Copies:

27.

Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios

Benun, Ilise, 1961-

Format:

Books

Publication Date

2001

Excerpt:

Self-promotion online : marketing your creative services using web sites, e-mail, and digital

Available: Copies:

28.

Financial services direct marketing : tactics, techniques and strategies

Rosenfield, James R.

Table of contents http://www.gbv.de/dms/hbz/toc/ht003951842.PDF

Format:

Books

Publication Date

1991

Excerpt:

Financial services direct marketing : tactics, techniques and strategies / Rosenfield, James R.

Available: Copies:

29.

Marketing plans for service businesses : a complete guide

McDonald, Malcolm.

Format:

Books

Publication Date

2006

Excerpt:

Marketing plans for service businesses : a complete guide / McDonald, Malcolm.

Available: Copies:

30.

Relationship marketing and customer relationship management

Roberts-Lombard, Mornay, editor.

Format:

Books

Publication Date

2024

Excerpt:

Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.

Available: Copies:

31.

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

Principles of marketing / Kotler, Philip, author.

Available: Copies:

32.

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2024

Excerpt:

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.

Available: Copies:

33.

Introduction to sport marketing

Smith, Aaron, 1972- author.

Format:

Books

Publication Date

2024

Excerpt:

Introduction to sport marketing / Smith, Aaron, 1972- author.

Available: Copies:

34.

Digital marketing

Chaffey, Dave 1963- VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

Digital marketing Chaffey, Dave 1963- VerfasserIn.

Available: Copies:

35.

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Principles of marketing / Kotler, Philip, author.

Available: Copies:

36.

The psychology of advertising

Fennis, Bob Michaël, 1968- author.

Format:

Books

Publication Date

2021

Excerpt:

instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide

Available: Copies:

37.

Essentials of marketing

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2020

Excerpt:

Essentials of marketing / Cant, M. C. (Michael Colin), 1957-

Available: Copies:

38.

Global marketing

Hollensen, Svend Verfasser.

Format:

Books

Publication Date

2020

Excerpt:

Global marketing / Hollensen, Svend Verfasser.

Available: Copies:

39.

Supply chain management : strategy, planning and operation

Chopra, Sunil, 1960- author.

Format:

Books

Publication Date

2019

Excerpt:

Marketing channels -- Management.

Available: Copies:

40.

ABC's of relationship selling through service

Futrell, Charles, author.

Format:

Books

Publication Date

2019

Excerpt:

ABC's of relationship selling through service / Futrell, Charles, author.

Available: Copies:

41.

Kellogg on branding in a hyper-connected world

Tybout, Alice M. éditeur intellectuel.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

the online age / Brian Sternthal -- Digital brand storytelling / Mohanbir Sawhney -- Branding services

Available: Copies:

42.

Relationship marketing and customer relationship management

Roberts-Lombard, Mornay, editor.

Format:

Books

Publication Date

2018

Excerpt:

Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.

Available: Copies:

43.

Introduction to marketing : a South African perspective

Cunningham, Nicole.

Format:

Books

Publication Date

2018

Excerpt:

Introduction to marketing : a South African perspective / Cunningham, Nicole.

Available: Copies:

44.

E-commerce : business, technology, society

Laudon, Kenneth C., 1944- author.

Format:

Books

Publication Date

2018

Excerpt:

Internet marketing.

Available: Copies:

45.

Marketing 4.0 : moving from traditional to digital

Kotler, Philip, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

Marketing 4.0 : moving from traditional to digital / Kotler, Philip, author.

Available: Copies:

46.

Marketing for tourism, hospitality & events : a global & digital approach

Hudson, Simon, author.

Format:

Books

Publication Date

2017

Excerpt:

Marketing for tourism, hospitality & events : a global & digital approach / Hudson, Simon, author.

Available: Copies:

47.

MKTG 10

Lamb, Charles W., author.

Format:

Books

Publication Date

2017

Excerpt:

Marketing 10

Available: Copies:

48.

Supply chain management : strategy, planning, and operation

Chopra, Sunil, 1960-

Format:

Books

Publication Date

2016

Excerpt:

Marketing channels -- Management.

Available: Copies:

49.

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

Marketing management / Kotler, Philip, author.

Available: Copies:

50.

The psychology of advertising

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2016

Excerpt:

students, as well as researchers and lecturers in social psychology, marketing, and communications. It is

Available: Copies:

51.

Effective management of long-term care facilities

Singh, Douglas A., 1946- author.

Format:

Books

Publication Date

2016

Excerpt:

-- Organization, environment, and culture change -- Social services, admission, and discharge -- Medical care

Available: Copies:

52.

Introduction to sport marketing

Smith, Aaron, 1972-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Introduction to sport marketing / Smith, Aaron, 1972-

Available: Copies:

53.

Grasping service marketing

Jordaan, Yolanda.

Format:

Books

Publication Date

2015

Excerpt:

Grasping service marketing / Jordaan, Yolanda.

Available: Copies:

54.

Dynamics of entrepreneurship

Booysen, Karen.

Format:

Books

Publication Date

2015

Excerpt:

viability of a business idea -- Marketing. 5. Fundamentals of marketing management -- 6. The marketing

Available: Copies:

55.

The handbook of service business : management, marketing, innovation and internationalisation

Bryson, J. R., 1963- editor.

Format:

Books

Publication Date

2015

Excerpt:

The handbook of service business : management, marketing, innovation and internationalisation /

Available: Copies:

56.

Social media marketing : theories & applications

Dahl, Stephan, author.

Format:

Books

Publication Date

2015

Excerpt:

Social media marketing : theories & applications / Dahl, Stephan, author.

Available: Copies:

57.

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Principles of marketing / Kotler, Philip (Philip J.), 1931-

Available: Copies:

58.

Marketing

Grewal, Dhruv.

Format:

Books

Publication Date

2014

Excerpt:

Marketing / Grewal, Dhruv.

Available: Copies:

59.

Social media explained : untangling the world's most misunderstood business trend

Schaefer, Mark W.

Format:

Books

Publication Date

2014

Excerpt:

Service à la clientèle.

Available: Copies:

60.

Tourism : a modern synthesis

Page, Stephen, 1963- author.

Format:

Books

Publication Date

2014

Excerpt:

; Tourism and entrepreneurship ; The role of the public sector in tourism ; Marketing tourism ; Marketing

Available: Copies:

61.

Customer service

Cant, M. C. (Michael Colin), 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944639&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Customer services -- Marketing.

Available: Copies:

62.

Handbook of service marketing research

Rust, Roland T. (DE-588)170262928

Inhaltsverzeichnis

Format:

Books

Publication Date

2014

Excerpt:

Handbook of service marketing research / Rust, Roland T. (DE-588)170262928

Available: Copies:

63.

Principles of marketing

Kapoor, Neeru.

Format:

Books

Publication Date

2014

Excerpt:

Principles of marketing / Kapoor, Neeru.

Available: Copies:

64.

Supply chain management : strategy, planning, and operation

Chopra, Sunil, 1960-

Format:

Books

Publication Date

2013 2012

Excerpt:

Marketing channels -- Management.

Available: Copies:

65.

Service management : an integrated approach

Looy, Bart van.

Format:

Books

Publication Date

2013 2011

Excerpt:

Services -- Marketing.

Available: Copies:

66.

Marketing

Kotler, Philip, 1931-

Format:

Books

Publication Date

2013

Excerpt:

Marketing / Kotler, Philip, 1931-

Available: Copies:

67.

Marketing strategy : the thinking involved

Hill, Mark E., 1957-

Format:

Books

Publication Date

2013

Excerpt:

Marketing strategy : the thinking involved / Hill, Mark E., 1957-

Available: Copies:

68.

Consumer behaviour

Blythe, Jim.

Format:

Books

Publication Date

2013

Excerpt:

behaviour and the marketing mix -- Consumers and relationship marketing -- Consumers and marketing planning

Available: Copies:

69.

Business ethics

Parboteeah, Praveen.

Format:

Books

Publication Date

2013

Excerpt:

and Insider Trading -- Long Case: News Corporation -- Comprehensive Case: Satyam Computer Services Ltd

Available: Copies:

70.

The new brand spirit : how communicating sustainability builds brands, reputations and profits

Conrad, Christian A., 1966-

Connect to MyiLibrary resource.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=608881
ebrary http://site.ebrary.com/id/10768053
Books24x7 http://www.books24x7.com/marc.asp?bookid=64374
http://lib.myilibrary.com/detail.asp?id=548255

Format:

Electronic Resources

Publication Date

2013

Excerpt:

Social marketing.

Available: Copies:

71.

Marketing channels : a management view

Rosenbloom, Bert.

Format:

Books

Publication Date

2013

Excerpt:

Marketing channels : a management view / Rosenbloom, Bert.

Available: Copies:

72.

International marketing

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html

Format:

Books

Publication Date

2013

Excerpt:

International marketing / Czinkota, Michael R.

Available: Copies:

73.

Marketing for entrepreneurs : concepts and applications for new ventures

Crane, Frederick G.

Format:

Books

Publication Date

2013

Excerpt:

Marketing for entrepreneurs : concepts and applications for new ventures / Crane, Frederick G.

Available: Copies:

74.

Digital media law

Packard, Ashley.

Format:

Books

Publication Date

2013

Excerpt:

-- Advertising "Sin" Products and Services -- Advertising to Children -- Marketing Intrusions -- Public Relations

Available: Copies:

75.

Marketing essentials

Dibb, Sally, 1963-

Format:

Books

Publication Date

2013

Excerpt:

Marketing essentials / Dibb, Sally, 1963-

Available: Copies:

76.

Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Design services -- United States -- Marketing.

Available: Copies:

77.

Consumer law unlocked

De Stadler, Elizabeth.

Format:

Books

Publication Date

2013

Excerpt:

Some introductory remarks -- The scope of Consumer Protection Act -- Consumer rights -- Marketing

Available: Copies:

78.

Essentials of marketing

Brassington, Frances.

Format:

Books

Publication Date

2013

Excerpt:

Essentials of marketing / Brassington, Frances.

Available: Copies:

79.

International consumer behavior in the 21st century : impact on marketing strategy development

Samli, A. Coskun.

Format:

Books

Publication Date

2013

Excerpt:

International consumer behavior in the 21st century : impact on marketing strategy development /

Available: Copies:

80.

Designing B2B brands : lessons from Deloitte and 182,000 brand managers

Martinez Onaindia, Carlos.

Format:

Books

Publication Date

2013

Excerpt:

Branding (Marketing) -- Management.

Available: Copies:

81.

Marketing concepts and strategies

Dibb, Sally, 1963-

Format:

Books

Publication Date

2012

Excerpt:

Marketing concepts and strategies / Dibb, Sally, 1963-

Available: Copies:

82.

Customer service

Machado, Ricardo.

Format:

Books

Publication Date

2012

Excerpt:

Customer services -- Marketing.

Available: Copies:

83.

Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices

Hasen, Jeff, 1958-

Format:

Books

Publication Date

2012

Excerpt:

Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices / Hasen

Available: Copies:

84.

Business marketing face to face : the theory and practice of B2B

Fill, Chris.

Format:

Books

Publication Date

2012

Excerpt:

Business marketing face to face : the theory and practice of B2B / Fill, Chris.

Available: Copies:

85.

Key account management : tools and techniques for achieving profitable key supplier status

Cheverton, Peter.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024677233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024677233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-d.html

Format:

Books

Publication Date

2012

Excerpt:

Marketing -- Key accounts.

Available: Copies:

86.

The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

Communication in marketing.

Available: Copies:

87.

Ethics in marketing : international cases and perspectives

Murphy, Patrick E., 1948-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=024543629etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2012

Excerpt:

Ethics in marketing : international cases and perspectives / Murphy, Patrick E., 1948-

Available: Copies:

88.

Cover image for My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites

My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites

Bester, Karel Marcell.

Format:

Manuscript

Publication Date

2011

Excerpt:

My broker is in the computer : evaluating the effective service quality of Johannesburg Stock

Available: Copies:

89.

Marketing

Baines, Paul, 1973-

Format:

Books

Publication Date

2011

Excerpt:

Marketing / Baines, Paul, 1973-

Available: Copies:

90.

Introduction to marketing

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2011

Excerpt:

Introduction to marketing / McDaniel, Carl, Jr., 1941-

Available: Copies:

91.

Torkildsen's sport and leisure management

Taylor, Peter, 1949-

E-book
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Format:

Books

Publication Date

2011

Excerpt:

provision in the third sector -- -- Part 3 : Sport and leisure products and services. International tourism

Available: Copies:

92.

Social marketing : influencing behaviors for good

Lee, Nancy, 1932-

Format:

Books

Publication Date

2011

Excerpt:

Social marketing : influencing behaviors for good / Lee, Nancy, 1932-

Available: Copies:

93.

The Consumer Protection Act made easy

Melville, N. J. (Neville John)

Format:

Books

Publication Date

2011

Excerpt:

-- Marketing -- Agreements -- Goods and services -- Franchise -- Business names -- Enforcement and dispute

Available: Copies:

94.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs

Available: Copies:

95.

The visible hand : for a firm grip on organizational accountability, benchmarking, control

Barnett, Gavin.

Format:

Books

Publication Date

2011

Excerpt:

services -- The process of problem-solving -- Measuring up: countdown to control -- Productivity: working

Available: Copies:

96.

Essentials of marketing management

Lancaster, Geoffrey, 1938-

Format:

Books

Publication Date

2011

Excerpt:

Essentials of marketing management / Lancaster, Geoffrey, 1938-

Available: Copies:

97.

Marketing plans for service businesses : a complete guide

McDonald, Malcolm.

Format:

Books

Publication Date

2011

Excerpt:

Marketing plans for service businesses : a complete guide / McDonald, Malcolm.

Available: Copies:

98.

Choice modelling : foundational contributions

Hensher, David A., 1947-

Format:

Books

Publication Date

2011

Excerpt:

such as transportation, health services, environmental science, marketing, finance, economics, tourism

Available: Copies:

99.

Marketing for entrepreneurs : concepts and applications for new ventures

Crane, Frederick G.

Format:

Books

Publication Date

2010

Excerpt:

Marketing for entrepreneurs : concepts and applications for new ventures / Crane, Frederick G.

Available: Copies:

100.

The vibe : the marketing handbook for every product, service and industry

Bertwistle , Gary.

Format:

Books

Publication Date

2010

Excerpt:

The vibe : the marketing handbook for every product, service and industry / Bertwistle , Gary.

Available: Copies:

101.

Essential law for counsellors and psychotherapists

Mitchels, Barbara (Barbara M.)

Format:

Books

Publication Date

2010

Excerpt:

contracts for services -- 9.2.Employer responsibilities -- 9.3.Holidays (`annual leave' and `additional

Available: Copies:

102.

Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

Food service -- Marketing.

Available: Copies:

103.

Marketing 3.0 : from products to customers to the human spirit

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Marketing 3.0 : from products to customers to the human spirit / Kotler, Philip.

Available: Copies:

104.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

105.

International marketing

Cateora, Philip R., author.

Format:

Books

Publication Date

2010

Excerpt:

International marketing / Cateora, Philip R., author.

Available: Copies:

106.

Global marketing management : changes, new challenges and strategies

Lee, Kiefer.

Publisher description http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html

Format:

Books

Publication Date

2009

Excerpt:

Global marketing management : changes, new challenges and strategies / Lee, Kiefer.

Available: Copies:

107.

Marketing management

Kotler, Philip.

Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html

Format:

Books

Publication Date

2009

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

108.

Managing visitor attractions.

Fyall, Alan.

Format:

Books

Publication Date

2008

Excerpt:

human resources in visitor attractions / Marketing Visitor Attractions -- Marketing challenges and

Available: Copies:

109.

Ethics in psychology and the mental health professions : standards and cases

Koocher, Gerald P.

Table of contents only http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html

Format:

Books

Publication Date

2008

Excerpt:

intimacies -- Relationships with colleagues, supervisees, and employees -- Marketing professional services

Available: Copies:

110.

Malcolm McDonald on marketing planning : understanding marketing plans and strategy

McDonald, Malcolm.

Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html

Format:

Books

Publication Date

2008 2007 2002

Excerpt:

Malcolm McDonald on marketing planning : understanding marketing plans and strategy / McDonald

Available: Copies:

111.

How to market, advertise, and promote your business or service in your own backyard

Egelhoff, Tom.

Format:

Books

Publication Date

2008

Excerpt:

How to market, advertise, and promote your business or service in your own backyard / Egelhoff, Tom.

Available: Copies:

112.

The art of client service

Solomon, Robert.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html

Format:

Books

Publication Date

2008

Excerpt:

The art of client service / Solomon, Robert.

Available: Copies:

113.

Shiny objects marketing : using simple human instincts to make your brand irresistible

LaBonte, David A., 1953-

Format:

Books

Publication Date

2008

Excerpt:

Shiny objects marketing : using simple human instincts to make your brand irresistible / LaBonte

Available: Copies:

114.

Managing children's services in the public library

Fasick, Adele M.

Format:

Books

Publication Date

2008

Excerpt:

Managing children's services in the public library / Fasick, Adele M.

Available: Copies:

115.

Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Marketing / Etzel, Michael J.

Available: Copies:

116.

International marketing

Cateora, Philip R.

Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html

Format:

Books

Publication Date

2007

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

117.

The marketing of sport

Beech, John G., 1947-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

The marketing of sport / Beech, John G., 1947-

Available: Copies:

118.

Supply chain management : strategy, planning, and operation

Chopra, Sunil, 1960-

Format:

Books

Publication Date

2007

Excerpt:

Marketing channels -- Management.

Available: Copies:

119.

Service management and marketing : customer management in service competition

Grèonroos, Christian, 1947-

Table of contents only http://www.loc.gov/catdir/toc/ecip071/2006030743.html

Format:

Books

Publication Date

2007

Excerpt:

Service management and marketing : customer management in service competition / Grèonroos

Available: Copies:

120.

In search of a new logic for marketing : the foundation of contemporary marketing theory

Grönroos, Christian, 1947-

Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006032096.html

Format:

Books

Publication Date

2007

Excerpt:

In search of a new logic for marketing : the foundation of contemporary marketing theory / Grönroos

Available: Copies:

121.

The user is always right : a practical guide to creating and using personas for the Web

Mulder, Steve, 1968-

Table of contents only http://www.loc.gov/catdir/toc/fy0704/2006299390.html

Format:

Books

Publication Date

2007

Excerpt:

Electronic commerce -- Customer services.

Available: Copies:

122.

Electronic commerce : from vision to fulfillment

Awad, Elias M.

Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005026161.html

Format:

Books

Publication Date

2007

Excerpt:

. Internet marketing -- Ch. 10. Web portals and Web services -- Ch. 11. Business-to-business E-commerce -- Ch

Available: Copies:

123.

Business marketing management : B2B

Hutt, Michael D.

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html

Format:

Books

Publication Date

2007

Excerpt:

Business marketing management : B2B / Hutt, Michael D.

Available: Copies:

124.

The entrepreneur and small business problem solver

Cohen, William A., 1937-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html

Format:

Books

Publication Date

2006

Excerpt:

product or service -- 10. How to price your products and services for maximum profits -- 11. How to build

Available: Copies:

125.

The lovemarks effect : winning in the consumer revolution

Roberts, Kevin, 1949-

Format:

Books

Publication Date

2006

Excerpt:

Customer services -- Management.

Available: Copies:

126.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

127.

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

128.

Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

129.

Small business management : an entrepreneur's guidebook

Megginson, Leon C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004063777-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014177431&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004063777-d.html

Format:

Books

Publication Date

2006

Excerpt:

---- PART III. How To Market Goods and Services. Chapter 7 --- Developing Marketing Strategies --- Chapter 8

Available: Copies:

130.

Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

Introduction to marketing / Lamb, Charles W.

Available: Copies:

131.

Creating a winning E-business

Napier, H. Albert, 1944-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

brand? -- Building your E-business's brand -- Market research -- Creating a marketing plan -- Marketing

Available: Copies:

132.

Financial valuation : applications and models

Hitchner, James R.

Publisher description http://www.loc.gov/catdir/enhancements/fy0660/2006040502-d.html

Format:

Books

Publication Date

2006

Excerpt:

-- Marketing, managing, and making money in a valuation services group -- Business damages -- Other valuation

Available: Copies:

133.

Hotel convention sales, services, and operations

Golden-Romero, Patricia.

http://www.loc.gov/catdir/toc/ecip062/2005030471.html
http://www.loc.gov/catdir/enhancements/fy0623/2005030471-d.html

Format:

Books

Publication Date

2006

Excerpt:

Hotel convention sales, services, and operations / Golden-Romero, Patricia.

Available: Copies:

134.

Business applications and computational intelligence

Voges, Kevin, 1952-

Format:

Books

Publication Date

2006

Excerpt:

-phone marketing / Artificial intelligence in electricity market operations and management / Reinforcement learning

Available: Copies:

135.

Hospitality marketing management

Reid, Robert D.

Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016223.html

Format:

Books

Publication Date

2006

Excerpt:

Food service -- Marketing.

Available: Copies:

136.

Strategic database marketing

Hughes, Arthur Middleton.

Table of contents http://www.loc.gov/catdir/toc/ecip059/2005006389.html

Format:

Books

Publication Date

2006 2005

Excerpt:

Strategic database marketing : the masterplan for starting and managing a profitable, customer

Available: Copies:

137.

Managing globally international trade

University of Maryland University College. Office of Instructional Development.

Format:

Video disc

Publication Date

2006 1993

Excerpt:

Pennsylvania State University. Audio-Visual Services.

Available: Copies:

138.

Fundamentals of selling : customers for life through service

Futrell, Charles.

Format:

Books

Publication Date

2006

Excerpt:

Fundamentals of selling : customers for life through service / Futrell, Charles.

Available: Copies:

139.

Foundations of marketing

Jobber, David, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Foundations of marketing / Jobber, David, 1947-

Available: Copies:

140.

Cover image for An exploratory study to assess the need for an internal branding strategy in the Department of Public Works as a tool to improve service delivery

An exploratory study to assess the need for an internal branding strategy in the Department of Public Works as a tool to improve service delivery

Tshabalala, Seipati.

Format:

Manuscript

Publication Date

2006

Excerpt:

Public Works as a tool to improve service delivery / Tshabalala, Seipati.

Available: Copies:

141.

Tourism : a modern synthesis

Page, Stephen, 1963- author.

Format:

Books

Publication Date

2006

Excerpt:

sector in tourism -- 15. Marketing tourism -- 16. Marketing tourism destinations -- 17. Economic impacts

Available: Copies:

142.

Trillion-dollar moms : marketing to a new generation of mothers

Bailey, Maria T.

Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html

Format:

Books

Publication Date

2005

Excerpt:

Trillion-dollar moms : marketing to a new generation of mothers / Bailey, Maria T.

Available: Copies:

143.

International marketing strategy

Bradley, Frank, 1942-

Format:

Books

Publication Date

2005

Excerpt:

International marketing strategy / Bradley, Frank, 1942-

Available: Copies:

144.

Let them eat cake : marketing luxury to the masses-as well as the classes

Danziger, Pamela N.

Format:

Books

Publication Date

2005

Excerpt:

Let them eat cake : marketing luxury to the masses-as well as the classes / Danziger, Pamela N.

Available: Copies:

145.

The professional services firm bible

Baschab, John, 1968-

Publisher description http://www.loc.gov/catdir/description/wiley042/2004011607.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2004011607.html

Format:

Books

Publication Date

2005

Excerpt:

The professional services firm bible / Baschab, John, 1968-

Available: Copies:

146.

The loyalty advantage : essential steps to energize your company, your customers, your brand

Durkin, Dianne M., 1947-

Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030979.html

Format:

Books

Publication Date

2005

Excerpt:

products and services to their friends and colleagues. The source of the most powerful form of marketing

Available: Copies:

147.

Kellogg on branding : the marketing faculty of the Kellogg School of Management

Tybout, Alice M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html

Format:

Books

Publication Date

2005

Excerpt:

Kellogg on branding : the marketing faculty of the Kellogg School of Management / Tybout, Alice M.

Available: Copies:

148.

Global marketing management : changes, challenges and new strategies

Lee, Kiefer.

Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html

Format:

Books

Publication Date

2005

Excerpt:

Global marketing management : changes, challenges and new strategies / Lee, Kiefer.

Available: Copies:

149.

International marketing

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

150.

Fundamentals of selling : customers for life through service

Futrell, Charles.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-d.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Fundamentals of selling : customers for life through service / Futrell, Charles.

Available: Copies:

151.

Introduction to hospitality management

Walker, John R., 1944-

Format:

Books

Publication Date

2004

Excerpt:

: Development and Classification -- Restaurant Operations -- Managed Services -- Beverages -- Recreation and

Available: Copies:

152.

E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

Internet marketing -- Africa, Southern.

Available: Copies:

153.

Epica. Book 17, Europe's best advertisting

Rawlins, Andrew. editor.

Format:

Books

Publication Date

2004

Excerpt:

-Alcoholic Drinks -- Consumer Services. Transport & Tourism ; Retail Services ; Financial Services ; Public Interest

Available: Copies:

154.

Grasping service marketing

Jordaan, Yolanda.

Format:

Books

Publication Date

2004

Excerpt:

Grasping service marketing / Jordaan, Yolanda.

Available: Copies:

155.

International marketing

Czinkota, Michael R.

Format:

Books

Publication Date

2004

Excerpt:

International marketing / Czinkota, Michael R.

Available: Copies:

156.

The art of the start : the time-tested, battle-hardened guide for anyone starting anything

Kawasaki, Guy.

Inhaltsverzeichnis download (pdf)
Inhaltsverzeichnis http://www.gbv.de/dms/hbz/toc/ht014692569.pdf
Table of contents http://catdir.loc.gov/catdir/toc/fy051/2004044773.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004044773b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004044773d.html

Format:

Books

Publication Date

2004

Excerpt:

everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of

Available: Copies:

157.

Agency account handling : avoiding blood, sweat and tears

Sims, Michael.

Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003025316.html
Publisher description http://www.loc.gov/catdir/description/wiley041/2003025316.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003025316.html

Format:

Books

Publication Date

2004

Excerpt:

Service industries -- Marketing.

Available: Copies:

158.

Ten deadly marketing sins : signs and solutions

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html
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Publication Date

2004

Excerpt:

Ten deadly marketing sins : signs and solutions / Kotler, Philip.

Available: Copies:

159.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

160.

Strategic sports event management : an international approach

Masterman, Guy.

Format:

Books

Publication Date

2004

Excerpt:

-- Long-term planning -- Marketing planning and implementation -- Marketing planning -- Organizational and

Available: Copies:

161.

Guide to Internet job searching

Dikel, Margaret F.

Format:

Books

Publication Date

2004

Excerpt:

-- Great job lead banks -- Jobs in business, marketing, and commercial services -- Jobs in law, the social

Available: Copies:

162.

Marketing channels : a management view

Rosenbloom, Bert.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2002116683-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1084466
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html

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Books

Publication Date

2004

Excerpt:

Marketing channels : a management view / Rosenbloom, Bert.

Available: Copies:

163.

Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html

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Books

Publication Date

2004

Excerpt:

Business marketing management : a strategic view of industrial and organizational markets / Hutt

Available: Copies:

164.

Casting for big ideas : a new manifesto for agency managers

Jaffe, Andrew, 1938-2010.

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=163302
ebrary http://site.ebrary.com/id/10299998
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=98808
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Format:

Electronic Resources

Publication Date

2003

Excerpt:

budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says

Available: Copies:

165.

Buyer behaviour : a multi-cultural approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

Target marketing.

Available: Copies:

166.

Write up the corporate ladder : successful writers reveal the techniques that help you write with ease and get ahead

Ryan, Kevin, 1951-

Format:

Books

Publication Date

2003

Excerpt:

; Gamble, Ed Burghard, marketing director US actonel -- United Parcel Service, Inc., Ken Sternad, vice

Available: Copies:

167.

Creating powerful brands in consumer, service and industrial markets

De Chernatony, L. (Leslie)

Format:

Books

Publication Date

2003

Excerpt:

Creating powerful brands in consumer, service and industrial markets / De Chernatony, L. (Leslie)

Available: Copies:

168.

Connecting with customers : how to sell, service, and market the travel product

Mancini, Marc, 1946-

Format:

Books

Publication Date

2003

Excerpt:

Connecting with customers : how to sell, service, and market the travel product / Mancini, Marc

Available: Copies:

169.

A framework for marketing management

Kotler, Philip.

Format:

Books

Publication Date

2003

Excerpt:

A framework for marketing management / Kotler, Philip.

Available: Copies:

170.

Public Relations in Practice.

Gregory, Anne.

Format:

Books

Publication Date

2003

Excerpt:

: marketing communications; internal communication; financial public relations; government and local

Available: Copies:

171.

Hospitality and travel marketing

Morrison, Alastair M.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html

Format:

Books

Publication Date

2002

Excerpt:

Food service -- Marketing.

Available: Copies:

172.

The 22 immutable laws of branding : how to build a product or service into a world-class brand

Ries, Al.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc042/2003267314.html

Format:

Books

Publication Date

2002

Excerpt:

The 22 immutable laws of branding : how to build a product or service into a world-class brand /

Available: Copies:

173.

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

174.

Uncommon practice : people who deliver a great brand experience

Smith, Shaun.

Format:

Books

Publication Date

2002

Excerpt:

Service industries -- Marketing.

Available: Copies:

175.

Principles of service marketing and management

Lovelock, Christopher H.

Format:

Books

Publication Date

2002

Excerpt:

Principles of service marketing and management / Lovelock, Christopher H.

Available: Copies:

176.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

Effective marketing : creating and keeping customers / Zikmund, William G.

Available: Copies:

177.

Basic marketing : a global-managerial approach

Perreault, William D., Jr.

Format:

Books

Publication Date

2002

Excerpt:

Basic marketing : a global-managerial approach / Perreault, William D., Jr.

Available: Copies:

178.

The creative business guide to running a graphic design business

Foote, Cameron S.

Format:

Books

Publication Date

2001

Excerpt:

Petites et moyennes entreprises -- États-Unis -- Marketing.

Available: Copies:

179.

E-business & e-commerce : how to program

Deitel, Harvey M., 1945-

Format:

Books

Publication Date

2001

Excerpt:

-and-Mortar Businesses Internet Marketing Choosing a Domain Name Internet Marketing Research Web Design E-Mail Marketing

Available: Copies:

180.

Internet marketing

Hofacker, Charles F.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm

Format:

Books

Publication Date

2001

Excerpt:

Internet marketing / Hofacker, Charles F.

Available: Copies:

181.

Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing management : knowledge and skills / Peter, J. Paul.

Available: Copies:

182.

Customer equity : building and managing relationships as valuable assets

Blattberg, Robert C., 1942-

Format:

Books

Publication Date

2001

Excerpt:

Customer services -- Marketing.

Available: Copies:

183.

Data mining cookbook : modeling data for marketing, risk and customer relationship management

Rud, Olivia Parr.

Format:

Books

Publication Date

2001

Excerpt:

Data mining cookbook : modeling data for marketing, risk and customer relationship management / Rud

Available: Copies:

184.

Marketing channels

Coughlan, Anne T.

Format:

Books

Publication Date

2001

Excerpt:

The Prentice Hall international series in marketing

Available: Copies:

185.

Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

Internet marketing : readings and online resources / Richardson, Paul, 1962-

Available: Copies:

186.

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

Lodish, Leonard M.

Click for information
eBook available for Durham College via EBSCOhost. Click link to access
123Library http://www.123library.org/book_details/?id=8384
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=117507userid=^u
ebrary http://site.ebrary.com/id/10001713

Format:

Electronic Resources

Publication Date

2001

Excerpt:

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course / Lodish, Leonard M.

Available: Copies:

187.

Innovating the corporation : creating value for customers and shareholders

Kuczmarski, Thomas D., 1951-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00034869.html

Format:

Books

Publication Date

2001 2000

Excerpt:

recognized experts in the marketing of new products and services. Their Guaranteed Innovation System has

Available: Copies:

188.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing in travel and tourism / Middleton, Victor T. C.

Available: Copies:

189.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

190.

Managing front office operations

Kasavana, Michael L., 1947-

Format:

Books

Publication Date

2001

Excerpt:

Service -- Intangibility of Service -- Quality Assurance -- Rating Services -- World-Class Service -- Mid

Available: Copies:

191.

Hodder economic and management sciences : senior phase. Grade 8, Learner's book

Groenewald, D. (Darelle)

Format:

Books

Publication Date

2000

Excerpt:

providing a product or service -- Determining the price of a product and/or service -- The functions of the

Available: Copies:

192.

Cybermarketing : how to use the Internet to market your goods and services

Bickerton, Pauline.

Format:

Books

Publication Date

2000

Excerpt:

Cybermarketing : how to use the Internet to market your goods and services / Bickerton, Pauline.

Available: Copies:

193.

The complete MBA for dummies

Allen, Kathleen R.

Table of contents http://catdir.loc.gov/catdir/toc/wiley022/99069708.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=715959
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/99069708.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/99069708.html

Format:

Books

Publication Date

2000

Excerpt:

planning and analysis -- It takes money to make money -- Understanding stocks and bonds -- Marketing in the

Available: Copies:

194.

Marketing : best practices

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
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Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html

Format:

Books

Publication Date

2000

Excerpt:

Marketing : best practices / Czinkota, Michael R.

Available: Copies:

195.

Marketing channels : a management view

Rosenbloom, Bert.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html

Format:

Books

Publication Date

1999

Excerpt:

Marketing channels : a management view / Rosenbloom, Bert.

Available: Copies:

196.

International marketing

Cateora, Philip R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html

Format:

Books

Publication Date

1999

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

197.

A practical guide for translators

Samuelsson-Brown, Geoffrey, 1940-

Format:

Books

Publication Date

1998

Excerpt:

-- Running a translation business -- Marketing your services -- Your working environment and the tools of the

Available: Copies:

198.

Business marketing

Brierty, Edward G., 1925-

Format:

Books

Publication Date

1998

Excerpt:

Reeder, Robert R., 1935- Industrial marketing.

Available: Copies:

199.

A preface to marketing management

Peter, J. Paul.

Format:

Books

Publication Date

1997

Excerpt:

A preface to marketing management / Peter, J. Paul.

Available: Copies:

200.

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Format:

Books

Publication Date

1997

Excerpt:

Marketing management : analysis, planning, implementation, and control / Kotler, Philip.

Available: Copies:

201.

Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry

Laws, Eric, 1945-

Format:

Books

Publication Date

1997

Excerpt:

Managing packaged tourism : relationships, responsibilities and service quality in the inclusive

Available: Copies:

202.

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

Basic marketing : a global-managerial approach / Perreault, William D.

Available: Copies:

203.

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

1996

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

204.

International marketing strategy

Bradley, Frank, 1942-

Format:

Books

Publication Date

1995

Excerpt:

International marketing strategy / Bradley, Frank, 1942-

Available: Copies:

205.

Strategic business marketing

Chisnall, Peter M.

Inhaltsverzeichnis Strategic business marketing

Format:

Books

Publication Date

1995

Excerpt:

Chisnall, Peter M. Strategic industrial marketing.

Available: Copies:

206.

Aftermarketing : how to keep customers for life through relationship marketing

Vavra, Terry G.

Format:

Books

Publication Date

1995

Excerpt:

Aftermarketing : how to keep customers for life through relationship marketing / Vavra, Terry G.

Available: Copies:

207.

Advances in relationship marketing

Payne, Adrian.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1995

Excerpt:

Advances in relationship marketing / Payne, Adrian.

Available: Copies:

208.

Online market research : cost-effective searching of the Internet and online databases

Lescher, John F.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007289636&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis Online market research

Format:

Books

Publication Date

1995

Excerpt:

Marketing research -- Computer network resources.

Available: Copies:

209.

Marketing : contemporary concepts and practices

Schoell, William F.

Format:

Books

Publication Date

1995

Excerpt:

Marketing : contemporary concepts and practices / Schoell, William F.

Available: Copies:

210.

Emancipating the professions : marketing opportunities from de-regulation

Wilson, Aubrey.

Format:

Books

Publication Date

1994

Excerpt:

Service industries -- Marketing.

Available: Copies:

211.

How to succeed in exporting and doing business internationally

Sletten, Eric, 1954-

Format:

Books

Publication Date

1994

Excerpt:

Export marketing -- United States -- Management.

Available: Copies:

212.

How to get new business in 90 days and keep it forever : the Wendy Evans guide to successful marketing

Evans, Wendy, 1940-

Format:

Books

Publication Date

1993

Excerpt:

marketing / Evans, Wendy, 1940-

Available: Copies:

213.

Leisure marketing

Leadley, Peter J.

Format:

Books

Publication Date

1992

Excerpt:

Loisir -- Grande-Bretagne -- Marketing.

Available: Copies:

214.

The guide to franchising

Mendelsohn, M. (Martin), 1935-

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015594795&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1992

Excerpt:

-- Initial services -- Ongoing services -- Ch. 9. How to become a franchisee -- Self-examination -- Type of

Available: Copies:

215.

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf

Format:

Books

Publication Date

1988

Excerpt:

Marketing management : analysis, planning, implementation, and control / Kotler, Philip.

Available: Copies:

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Subject

(43)

Marketing -- Management.

(28)

Service industries -- Marketing.

(21)

Customer services.

(12)

Internet marketing.

(11)

Export marketing.

(10)

Customer services -- Management.

(9)

Marketing channels -- Management.

(7)

Relationship marketing.

(7)

International business enterprises.

(6)

Professions -- Marketing.

(6)

Branding (Marketing)

(5)

Customer relations -- Management.

(5)

Customer services -- Marketing.

(5)

Electronic commerce.

(5)

Marketing -- South Africa -- Management.

(5)

Marketing -- South Africa.

(5)

Strategic planning.

(5)

Consumer behavior.

(4)

Customer relations.

(4)

Delivery of goods -- Management.

(4)

Hospitality industry -- Marketing.

(4)

Industrial procurement.

(4)

Internet.

(4)

Marketing channels.

(4)

Materials management.

(4)

Physical distribution of goods -- Management.

(4)

Service industries -- Management.

(4)

Small business -- Management.

(4)

Tourism -- Marketing.

(4)

Advertising -- Brand name products.

(3)

Customer services -- South Africa -- Marketing.

(3)

Empresas internacionales.

(3)

Food service -- Marketing.

(3)

Management.

(3)

Marketing

(3)

Marketing -- Decision making.

(3)

Professions -- South Africa -- Marketing.

(3)

Public relations.

(3)

Selling.

(3)

Service industries -- Planning.

(3)

Service industries -- South Africa -- Marketing.

(3)

Service industries.

(3)

Small business marketing.

(3)

Sports -- Marketing.

(3)

United States.

(3)

Advertisers -- Attitudes.

(2)

Advertising -- Psychological aspects.

(2)

Advertising.

(2)

Bars (Drinking establishments)

(2)

Brand name products -- Management.

(2)

Business enterprises -- Computer networks.

(2)

Communication in marketing.

(2)

Consumer protection -- Law and legislation -- South Africa.

(2)

Consumers -- Attitudes.

(2)

Entrepreneurship.

(2)

Entreprises multinationales.

(2)

Export marketing -- Management.

(2)

Graphic arts -- Marketing.

(2)

Great Britain.

(2)

Industrial management.

(2)

Industrial marketing -- Management -- Case studies.

(2)

International business enterprises -- Management.

(2)

Marchés d'exportation.

(2)

Marketing -- Case studies.

(2)

Marketing -- Key accounts.

(2)

Marketing -- Management -- Case studies.

(2)

Marketing -- Planning.

(2)

Marketing international.

(2)

New business enterprises -- Management.

(2)

Recreation -- Management.

(2)

Sales promotion.

(2)

Service à la clientèle.

(2)

Social marketing.

(2)

Social media.

(2)

South Africa.

(2)

South Africa. Consumer Protection Act, 2008.

(2)

Strategisch management.

(2)

Target marketing.

(2)

Tourism.

(2)

Tourisme -- Marketing.

(2)

Trademarks.

(2)

Vente internationale.

(2)

World Wide Web.

(2)

Accueil (Tourisme) -- Marketing.

(1)

Administración de mercadeo -- Estudio de casos.

(1)

Administración de mercadeo.

(1)

Administración industrial.

(1)

Administración.

(1)

Advertising -- Awards -- Europe.

(1)

Advertising -- Textbooks.

(1)

Advertising agencies -- Management.

(1)

Advertising campaigns -- Awards -- Europe.

(1)

Affluent consumers -- Psychology.

(1)

Africa, Southern.

(1)

Art publicitaire -- États-Unis -- Commercialisation.

(1)

Arts graphiques -- États-Unis -- Commercialisation.

(1)

Aufsatzsammlung.

(1)

Australian

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

Bank marketing.

(1)

Bank.

(1)

Banques - Marketing - Grande-Bretagne.

(1)

Banques -- Marketing -- Grande-Bretagne.

(1)

Behavior modification.

(1)

Benchmarking (Management)

(1)

Beziehungsmanagement.

(1)

Brand name products -- Marketing.

(1)

Brand name products -- Planning.

(1)

Brand name products.

(1)

Branding (Marketing) -- Management.

(1)

Business -- Data processing.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Cell phone advertising.

(1)

Children's libraries -- United States -- Administration.

(1)

Choice (Psychology) -- Mathematical models.

(1)

Circuits de distribution.

(1)

Cities and towns.

(1)

Comercio internacional.

(1)

Commerce électronique.

(1)

Commercial art -- Awards -- Europe.

(1)

Commercial art -- Marketing.

(1)

Commercial art -- United States -- Marketing.

(1)

Communication in management.

(1)

Comportement du consommateur.

(1)

Computational intelligence.

(1)

Computer communications & networking.

(1)

Concessions (commerce de détail) -- Grande-Bretagne.

(1)

Congresses and conventions.

(1)

Consumer Protection Act, 2008 (South Africa)

(1)

Consumer behavior -- 21st century.

(1)

Consumer complaints -- South Africa.

(1)

Consumer protection -- Law and legislation.

(1)

Consumer satisfaction.

(1)

Consumers -- South Africa.

(1)

Consumers.

(1)

Corporate image.

(1)

Corporate reorganizations -- United States.

(1)

Corporate reorganizations.

(1)

Corporations -- Valuation.

(1)

Counseling -- Law and legislation -- England.

(1)

Counseling -- Law and legislation -- Wales.

(1)

Creative ability in business -- United States.

(1)

Creative ability in business.

(1)

Customer loyalty.

(1)

Customer services -- Data processing.

(1)

Customer services -- Marketing -- Management.

(1)

Data mining.

(1)

Database marketing -- Planning.

(1)

Decision-making -- Mathematical models.

(1)

Defamation

(1)

Deportes -- Mercadotecnia.

(1)

Design services -- United States -- Marketing.

(1)

Diensten.

(1)

Dienstensector.

(1)

Dienstleistung.

(1)

Dienstleistungsbetrieb.

(1)

Dienstleistungssektor.

(1)

Digital media

(1)

Digital media -- Law and legislation -- United States.

(1)

Digital media -- Law and legislation.

(1)

Digital technology

(1)

Direct marketing.

(1)

E-business.

(1)

Economics -- Problems, exercises, etc.

(1)

Economics -- Study and teaching (Secondary)

(1)

Economische aspecten.

(1)

Electronic commerce -- Africa, Southern.

(1)

Electronic commerce -- Customer services.

(1)

Electronic commerce -- Handbooks, manuals, etc.

(1)

Employee loyalty.

(1)

Employee motivation.

(1)

Employees -- Effect of technological innovations on -- United States.

(1)

Employees -- Effect of technological innovations on.

(1)

Enseñanza comercial.

(1)

Entrepreneurship -- Handbooks, manuals, etc.

(1)

Entrepreneurship -- Management.

(1)

Entreprises -- Réseaux d'ordinateurs.

(1)

Equality.

(1)

Ethique.

(1)

Export marketing -- Case studies.

(1)

Export marketing -- United States -- Management.

(1)

Export.

(1)

Exportación.

(1)

Facility Design and Construction.

(1)

Fallstudiensammlung.

(1)

Financial planners -- Marketing.

(1)

Financial services industry -- Marketing.

(1)

Financial services industry.

(1)

Franchises (Retail trade)

(1)

Franchises (Retail trade) -- Great Britain.

(1)

Franchising.

(1)

Freedom of expression -- United States.

(1)

Freedom of expression.

(1)

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