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1. 
Cover image for Strategic social marketing
Strategic social marketing
by 
French, Jeff author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Strategic social marketing / French, Jeff author.
Available: Copies:
2. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
3. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
4. 
Cover image for Social media marketing
Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2019 2017
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
5. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
6. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
7. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
8. 
Cover image for Social marketing for dummies
Social marketing for dummies
by 
Zimmerman, Jan.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social marketing for dummies / Zimmerman, Jan.
Available: Copies:
9. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Social marketing : influencing behaviors for good / Lee, Nancy, 1932-
Available: Copies:
10. 
Cover image for The SAGE handbook of social marketing
The SAGE handbook of social marketing
by 
Hastings, Gerard.
Format: 
Books
Publication Date 
2011
Excerpt: 
The SAGE handbook of social marketing / Hastings, Gerard.
Available: Copies:
12. 
Cover image for Social media marketing for Small Businesses
Social media marketing for Small Businesses
Social media marketing for Small Businesses
by 
Rudansky-Kloppers, S
Format: 
Books
Publication Date 
2025
Excerpt: 
Social media marketing for Small Businesses/ Rudansky-Kloppers, S
Available: Copies:
13. 
Cover image for Social media marketing : a strategic approach.
Social media marketing : a strategic approach.
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Social media marketing : a strategic approach. Zahay, Debra L., author.
Available: Copies:
14. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Companion website http://study.sagepub.com/businessandmanagement
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media marketing : theories & applications / Dahl, Stephan, author.
Available: Copies:
15. 
Cover image for Social media marketing : a strategic approach
Social media marketing : a strategic approach
Social media marketing : a strategic approach
by 
Barker, Melissa S., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Social media marketing : a strategic approach / Barker, Melissa S., author.
Available: Copies:
16. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
Social marketing : influencing behaviors for good / Kotler, Philip.
Available: Copies:
17. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Social media marketing : theories & applications / Dahl, Stephan, author.
Available: Copies:
18. 
Cover image for Social marketing : from tunes to symphonies
Social marketing : from tunes to symphonies
by 
Hastings, Gerard (Professor)
Format: 
Books
Publication Date 
2013
Excerpt: 
Social marketing : from tunes to symphonies / Hastings, Gerard (Professor)
Available: Copies:
19. 
Cover image for Social marketing : advances in research and theory
Social marketing : advances in research and theory
Social marketing : advances in research and theory
by 
Basil, Debra Z.
Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006038323.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Social Marketing Advances in Research and Theory (SMART) Conference 2004.
Available: Copies:
20. 
Cover image for Social marketing : behavior change for social good
Social marketing : behavior change for social good
by 
Lee, Nancy, 1945- author.
Format: 
Regular print
Publication Date 
2024
Excerpt: 
Social marketing : behavior change for social good / Lee, Nancy, 1945- author.
Available: Copies:
21. 
Cover image for Strategic social marketing : for behaviour & social change
Strategic social marketing : for behaviour & social change
Strategic social marketing : for behaviour & social change
by 
French, Jeff, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Strategic social marketing : for behaviour & social change / French, Jeff, author.
Available: Copies:
22. 
Cover image for Social media marketing : an hour a day
Social media marketing : an hour a day
by 
Evans, Dave, 1956-
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media marketing : an hour a day / Evans, Dave, 1956-
Available: Copies:
23. 
Cover image for Social marketing in the 21st century
Social marketing in the 21st century
by 
Andreasen, Alan R., 1934-
Format: 
Books
Publication Date 
2006
Excerpt: 
Social marketing in the 21st century / Andreasen, Alan R., 1934-
Available: Copies:
24. 
Cover image for Social marketing : improving the quality of life
Social marketing : improving the quality of life
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2002
Excerpt: 
Social marketing : improving the quality of life / Kotler, Philip.
Available: Copies:
25. 
Cover image for Social marketing : strategies for changing public behavior
Social marketing : strategies for changing public behavior
Social marketing : strategies for changing public behavior
by 
Kotler, Philip.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1208/89045735-b.html
Format: 
Books
Publication Date 
1989
Excerpt: 
Social marketing : strategies for changing public behavior / Kotler, Philip.
Available: Copies:
26. 
Cover image for 30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free
30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free
by 
Gunelius, Susan.
Format: 
Books
Publication Date 
2011
Excerpt: 
30-minute social media marketing : step-by-step techniques to spread the word about your business
Available: Copies:
27. 
Cover image for Marketing with social media : 10 easy steps to success for business
Marketing with social media : 10 easy steps to success for business
by 
Coles, Linda author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing with social media : 10 easy steps to success for business / Coles, Linda author.
Available: Copies:
29. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html
Format: 
Books
Publication Date 
2015
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
Available: Copies:
30. 
Cover image for Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing
Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing
Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing
by 
Koch, Terrence.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in
Available: Copies:
32. 
Cover image for An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity
An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity
An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity
by 
Carpenter, Emma Jane.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
An explanatory study focused on the value of content marketing with social media and why does it
Available: Copies:
33. 
Cover image for Handbook of research on marketing and corporate social responsibility
Handbook of research on marketing and corporate social responsibility
by 
Hill, Ronald Paul, editor of compilation.
Format: 
Books
Publication Date 
2014
Excerpt: 
Handbook of research on marketing and corporate social responsibility / Hill, Ronald Paul, editor
Available: Copies:
34. 
Cover image for Social marketing and behaviour change : models, theory and applications
Social marketing and behaviour change : models, theory and applications
by 
Brennan, Linda L. author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Social marketing and behaviour change : models, theory and applications / Brennan, Linda L. author.
Available: Copies:
35. 
Cover image for The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing
The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing
The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing
by 
Safko, Lon.
Format: 
Books
Publication Date 
2013
Excerpt: 
The fusion marketing bible : fuse traditional media, social media, and digital media to maximize
Available: Copies:
36. 
Cover image for Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
by 
Barker, Melissa S.
Format: 
Books
Publication Date 
2013
Excerpt: 
Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F
Available: Copies:
37. 
Cover image for Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
by 
Lewis, Mike, 1975-
Format: 
Books
Publication Date 
2013
Excerpt: 
Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an
Available: Copies:
38. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman author.
Format: 
Books
Publication Date 
2013
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications
Available: Copies:
39. 
Cover image for Social media marketing all-in-one for dummies.
Social media marketing all-in-one for dummies.
by 
Zimmerman, Jan.
Format: 
Books
Publication Date 
2013
Excerpt: 
Social media marketing all-in-one for dummies. Zimmerman, Jan.
Available: Copies:
40. 
Cover image for Social marketing to protect the environment : what works
Social marketing to protect the environment : what works
Social marketing to protect the environment : what works
by 
McKenzie-Mohr, Doug, 1959-
Format: 
Books
Publication Date 
2012
Excerpt: 
Social marketing to protect the environment : what works / McKenzie-Mohr, Doug, 1959-
Available: Copies:
41. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
Available: Copies:
42. 
Cover image for The new relationship marketing : how to build a large, loyal, profitable network using the social Web
The new relationship marketing : how to build a large, loyal, profitable network using the social Web
The new relationship marketing : how to build a large, loyal, profitable network using the social Web
by 
Smith, Mari, 1966-
Format: 
Books
Publication Date 
2011
Excerpt: 
The new relationship marketing : how to build a large, loyal, profitable network using the social
Available: Copies:
43. 
Cover image for Hands-on social marketing : a step-by-step guide to designing change for good
Hands-on social marketing : a step-by-step guide to designing change for good
by 
Weinreich, Nedra Kline.
Format: 
Books
Publication Date 
2011
Excerpt: 
Hands-on social marketing : a step-by-step guide to designing change for good / Weinreich, Nedra
Available: Copies:
44. 
Cover image for Marketing communications : integrating offline and online with social media
Marketing communications : integrating offline and online with social media
by 
Smith, P. R. (Paul Russell), 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing communications : integrating offline and online with social media / Smith, P. R. (Paul
Available: Copies:
45. 
Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2011
Excerpt: 
Social marketing to the business customer : listen to your B2B market, generate major account leads
Available: Copies:
46. 
Cover image for Get up to speed with online marketing : how to use websites, blogs, social networking and much more
Get up to speed with online marketing : how to use websites, blogs, social networking and much more
by 
Reed, Jon, 1971-
Format: 
Books
Publication Date 
2011
Excerpt: 
Get up to speed with online marketing : how to use websites, blogs, social networking and much more /
Available: Copies:
47. 
Cover image for A quick start guide to social media marketing : high impact low-cost marketing that works
A quick start guide to social media marketing : high impact low-cost marketing that works
A quick start guide to social media marketing : high impact low-cost marketing that works
by 
Richardson, Neil.
Format: 
Books
Publication Date 
2010
Excerpt: 
A quick start guide to social media marketing : high impact low-cost marketing that works /
Available: Copies:
48. 
Cover image for Social media metrics : how to measure and optimize your marketing investment
Social media metrics : how to measure and optimize your marketing investment
by 
Sterne, Jim, 1955-
Format: 
Books
Publication Date 
2010
Excerpt: 
Social media metrics : how to measure and optimize your marketing investment / Sterne, Jim, 1955-
Available: Copies:
49. 
Cover image for Social Media Marketing vs. Conventional Marketing Practices Insights from Nascent entrepreneurs
Social Media Marketing vs. Conventional Marketing Practices Insights from Nascent entrepreneurs
by 
Ghaffar, Abdul
Format: 
Books
Publication Date 
2010
Excerpt: 
Social Media Marketing vs. Conventional Marketing Practices Insights from Nascent entrepreneurs
Available: Copies:
50. 
Cover image for Social media marketing all-in-one for dummies
Social media marketing all-in-one for dummies
by 
Zimmerman, Jan.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
Social media marketing all-in-one for dummies / Zimmerman, Jan.
Available: Copies:
51. 
Cover image for Principles and practice of social marketing : an international perspective
Principles and practice of social marketing : an international perspective
Principles and practice of social marketing : an international perspective
by 
Donovan, Rob, 1944-
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles and practice of social marketing : an international perspective / Donovan, Rob, 1944-
Available: Copies:
52. 
Cover image for Marketing to the social web : how digital customer communities build your business
Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing to the social web : how digital customer communities build your business / Weber, Larry.
Available: Copies:
53. 
Cover image for Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!
Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!
Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
Secrets of social media marketing : how to use online conversations and customer communities to
Available: Copies:
54. 
Cover image for Marketing to the social web : how digital customer communities build your business
Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Table of contents only http://www.loc.gov/catdir/toc/ecip0711/2007007064.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2007007064-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2007007064-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing to the social web : how digital customer communities build your business / Weber, Larry.
Available: Copies:
55. 
Cover image for Social marketing : why should the Devil have all the best tunes?
Social marketing : why should the Devil have all the best tunes?
Social marketing : why should the Devil have all the best tunes?
by 
Hastings, Gerard.
Format: 
Books
Publication Date 
2007
Excerpt: 
Social marketing : why should the Devil have all the best tunes? / Hastings, Gerard.
Available: Copies:
57. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Principles of marketing / Kotler, Philip, author.
Available: Copies:
58. 
Cover image for Introduction to sport marketing
Introduction to sport marketing
by 
Smith, Aaron, 1972- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Introduction to sport marketing / Smith, Aaron, 1972- author.
Available: Copies:
59. 
Cover image for SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.
SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.
by 
Barlow, DH
Format: 
Books
Publication Date 
2023
Excerpt: 
business-- 6The business model and the business plan: visualising the dream-- 7The marketing plan-- 8The
Available: Copies:
60. 
Cover image for Introduction to business management
Introduction to business management
Introduction to business management
by 
Erasmus, Barney, editor.
Format: 
Books
Publication Date 
2023
Excerpt: 
resource management and the SA labour legislative framework -- Marketing management -- Financial management
Available: Copies:
61. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne
Available: Copies:
62. 
Cover image for DIGITAL MARKETING FOUNDATIONS AND STRATEGY.
DIGITAL MARKETING FOUNDATIONS AND STRATEGY.
by 
Zahay, D
Format: 
Books
Publication Date 
2023
Excerpt: 
DIGITAL MARKETING FOUNDATIONS AND STRATEGY. Zahay, D
Available: Copies:
63. 
Cover image for Hey whipple, squeeze this : the classic guide to creating great advertising
Hey whipple, squeeze this : the classic guide to creating great advertising
by 
Sullivan, Luke, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television
Available: Copies:
64. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip, author.
Available: Copies:
65. 
Cover image for The SAGE handbook of digital marketing
The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
The SAGE handbook of digital marketing / Hanlon, Annmarie, editor.
Available: Copies:
66. 
Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
by 
Rowles, Daniel, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Branding (Marketing)
Available: Copies:
67. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
MARKETING TOURISM AND HOSPITALITY : concepts and cases. GEORGE, RICHARD.
Available: Copies:
68. 
Cover image for Marketing 5.0 : technology for humanity
Marketing 5.0 : technology for humanity
by 
Kotler, Philip, author.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing 5.0 : technology for humanity / Kotler, Philip, author.
Available: Copies:
69. 
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Advertising -- Social aspects.
Available: Copies:
70. 
Cover image for Public Relations: principles and practice
Public Relations: principles and practice
by 
Dalla Pria, Madel.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html
Format: 
Books
Publication Date 
2021
Excerpt: 
opinion and research in PR, Public relations, ethics and corporate social responsibility; Chapter 3
Available: Copies:
71. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Principles of marketing / Kotler, Philip, author.
Available: Copies:
72. 
Cover image for Brand activism from purpose to action
Brand activism from purpose to action
by 
Sarkar, Christian, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Branding (Marketing) -- Social aspects.
Available: Copies:
73. 
Cover image for Entrepreneurship : the practice and mindset
Entrepreneurship : the practice and mindset
Entrepreneurship : the practice and mindset
by 
Neck, Heidi M., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
projections for startups ; Developing networks ; Navigating legal and IP issues ; Marketing and pitching your
Available: Copies:
74. 
Cover image for Essential guide to marketing planning
Essential guide to marketing planning
Essential guide to marketing planning
by 
Wood, Marian Burk, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Essential guide to marketing planning / Wood, Marian Burk, author.
Available: Copies:
75. 
Cover image for Entrepreneurship : theory, process, practice
Entrepreneurship : theory, process, practice
by 
Kuratko, Donald F., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
entrepreneurial mind-set in organizations : corporate entrepreneurship ; Social entrepreneurship and the global
Available: Copies:
76. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
pages -- Writing E-mail marketing -- Writing online ads -- Writing for social media -- Writing for video
Available: Copies:
77. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Differences in Culture -- Ethics, Corporate Social Responsibility, and Sustainability -- Part Three: The
Available: Copies:
78. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Motivation research (Marketing)
Available: Copies:
79. 
Cover image for Handbook of research on gender and marketing
Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Handbook of research on gender and marketing / Dobscha, Susan, editor.
Available: Copies:
80. 
Cover image for Digital marketing : strategic planning & integration
Digital marketing : strategic planning & integration
by 
Hanlon, Annmarie, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Digital marketing : strategic planning & integration / Hanlon, Annmarie, author.
Available: Copies:
81. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
production and supply chain management : Global marketing and R&D : Global human resource management
Available: Copies:
82. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing / Lamb, Charles W., author
Available: Copies:
83. 
Cover image for Consumer behaviour.
Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
consumer behavior and features coverage of social media, digital consumption and up to date marketing
Available: Copies:
84. 
Cover image for Digital PR
Digital PR
by 
Whatmough, Danny, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
discipline, from media relations and content creation through to social media and influencer marketing
Available: Copies:
85. 
Cover image for Digital you : real personal branding in the virtual age
Digital you : real personal branding in the virtual age
by 
Arruda, William, 1961- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Social media -- Marketing.
Available: Copies:
86. 
Cover image for Principles and concepts of behavioral medicine : a global handbook
Principles and concepts of behavioral medicine : a global handbook
by 
Fisher, Edwin B., 1946- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Community approaches -- Social marketing -- Policy change and health -- Part 4: Interventions to Prevent
Available: Copies:
87. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Digital marketing analytics : making sense of consumer data in a digital world / Hemann, Chuck
Available: Copies:
88. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
89. 
Cover image for Strategic corporate social responsibility : tools & theories for responsible management
Strategic corporate social responsibility : tools & theories for responsible management
by 
Haski-Leventhal, Debbie, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Strategic corporate social responsibility : tools & theories for responsible management / Haski
Available: Copies:
90. 
Cover image for Internet marketing : integrating online & offline strategies
Internet marketing : integrating online & offline strategies
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Internet marketing : integrating online & offline strategies / Zahay, Debra L., author.
Available: Copies:
91. 
Cover image for E-commerce : business, technology, society
E-commerce : business, technology, society
by 
Laudon, Kenneth C., 1944- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Internet marketing.
Available: Copies:
92. 
Cover image for Connect : writing for online audiences
Connect : writing for online audiences
Connect : writing for online audiences
by 
Pritchard, Maritha, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
opportunities for reaching audiences via social media platforms, websites, blogs, apps and email. And it is
Available: Copies:
93. 
Cover image for Entrepreneurship : theory, process, practice
Entrepreneurship : theory, process, practice
by 
Kuratko, Donald F., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
entrepreneurial mind-set in organizations : corporate entrepreneurship ; Social entrepreneurship and the global
Available: Copies:
94. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R
Available: Copies:
95. 
Cover image for Small business management : launching and growing entrepreneurial ventures
Small business management : launching and growing entrepreneurial ventures
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
: visualising the dream -- 7. The marketing plan -- 8. The organisational plan: teams, legal structures
Available: Copies:
96. 
Cover image for Exploring public relations : global strategic communication
Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
social media -- Public relations and democracy -- Community and society: corporate social responsibility
Available: Copies:
97. 
Cover image for MKTG 10
MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing 10
Available: Copies:
98. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip, author.
Available: Copies:
99. 
Cover image for Practice of public relations
Practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- International consumer relations -- Execution: Public relations writing -- Integrated marketing communications
Available: Copies:
101. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing management / Kotler, Philip, author.
Available: Copies:
102. 
Cover image for Effective management of long-term care facilities
Effective management of long-term care facilities
by 
Singh, Douglas A., 1946- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Organization, environment, and culture change -- Social services, admission, and discharge -- Medical care
Available: Copies:
103. 
Cover image for The entrepreneurial lawyer : a guide to creating a thriving law firm and a satisfying life
The entrepreneurial lawyer : a guide to creating a thriving law firm and a satisfying life
The entrepreneurial lawyer : a guide to creating a thriving law firm and a satisfying life
by 
Armstrong, Robert & Fisch, Sanford
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Hiring the right people -- Leadership -- Building the business plan -- Firm management -- Marketing and
Available: Copies:
104. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.
Available: Copies:
105. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
students, as well as researchers and lecturers in social psychology, marketing, and communications. It is
Available: Copies:
107. 
Cover image for Introduction to sport marketing
Introduction to sport marketing
by 
Smith, Aaron, 1972-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
Introduction to sport marketing / Smith, Aaron, 1972-
Available: Copies:
108. 
Cover image for Entrepreneurship and effective small business management
Entrepreneurship and effective small business management
by 
Scarborough, Norman M., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Building a Marketing Plan : -- Building a Bootstrap Marketing Plan -- Creative Use of Advertising and
Available: Copies:
109. 
Cover image for Focus groups : theory and practice
Focus groups : theory and practice
by 
Stewart, David W.
Format: 
Books
Publication Date 
2015
Excerpt: 
Social sciences -- Research -- Methodology.
Available: Copies:
110. 
Cover image for Global marketing
Global marketing
Global marketing
by 
Keegan, Warren J. author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Global marketing / Keegan, Warren J. author.
Available: Copies:
111. 
Cover image for Health program management : from development through evaluation
Health program management : from development through evaluation
by 
Longest, Beaufort B., Jr., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
understanding -- Managing quality-totally -- Commercial and social marketing -- Program evaluation.
Available: Copies:
112. 
Cover image for The Routledge handbook of events
The Routledge handbook of events
by 
Page, Stephen J.
Format: 
Books
Publication Date 
2015
Excerpt: 
event experiences / Graham Berridge -- The media, marketing and events / Andrew Bradley -- Staffing for
Available: Copies:
113. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion
Available: Copies:
114. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Marketing.
Available: Copies:
115. 
Cover image for Business cases
Business cases
by 
Rudansky-Kloppers, Sharon, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
: the airline industry -- 4. Corporate social responsibility : South African Breweries -- 5. General
Available: Copies:
116. 
Cover image for To like or not to like : an exploration of how South African brands use social media
To like or not to like : an exploration of how South African brands use social media
To like or not to like : an exploration of how South African brands use social media
by 
Peake, Fiona.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
To like or not to like : an exploration of how South African brands use social media / Peake, Fiona.
Available: Copies:
118. 
Cover image for Customer relationship management : concepts and technologies
Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and
Available: Copies:
119. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
120. 
Cover image for Marketing : an introduction
Marketing : an introduction
Marketing : an introduction
by 
Armstrong, Gary (Gary M.), author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing : an introduction / Armstrong, Gary (Gary M.), author.
Available: Copies:
121. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
122. 
Cover image for Personal selling
Personal selling
Personal selling
by 
Van Heerden, Neels, 1957- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
of social media is placing new demands on marketers and sales managers around the world. Despite this
Available: Copies:
123. 
Cover image for Business communication
Business communication
by 
Daniels, Dawn, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- External And Internal Communication -- External communication -- Public relations -- Marketing -- Internal
Available: Copies:
124. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Essentials of marketing research : putting research into practice / Clow, Kenneth E.
Available: Copies:
125. 
Cover image for The social employee : how great companies make social media work
The social employee : how great companies make social media work
The social employee : how great companies make social media work
by 
Burgess, Cheryl.
Format: 
Books
Publication Date 
2014
Excerpt: 
The social employee : how great companies make social media work / Burgess, Cheryl.
Available: Copies:
126. 
Cover image for Nontraditional media in marketing and advertising
Nontraditional media in marketing and advertising
by 
Blakeman, Robyn, 1958-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2014
Excerpt: 
Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-
Available: Copies:
127. 
Cover image for Marketing
Marketing
by 
Grewal, Dhruv.
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing / Grewal, Dhruv.
Available: Copies:
128. 
Cover image for Marketing and the common good : essays from Notre Dame on societal impact
Marketing and the common good : essays from Notre Dame on societal impact
by 
Murphy, Patrick E., 1948-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Social marketing.
Available: Copies:
129. 
Cover image for Social media intelligence
Social media intelligence
by 
Moe, Wendy.
Format: 
Books
Publication Date 
2014
Excerpt: 
Internet marketing -- Social aspects.
Available: Copies:
131. 
Cover image for Data mining applications with R
Data mining applications with R
by 
Zhao, Yanchang, 1977- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
anthropology using text mining, topic modeling, and social network analysis of microblog content -- 4. Text
Available: Copies:
132. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing : the convenience of shopping at home -- Social media: the ultimate in word-of-mouth advertising
Available: Copies:
133. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Principles of marketing / Kotler, Philip (Philip J.), 1931-
Available: Copies:
134. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
Branding (Marketing)
Available: Copies:
135. 
Cover image for Social media explained : untangling the world's most misunderstood business trend
Social media explained : untangling the world's most misunderstood business trend
by 
Schaefer, Mark W.
Format: 
Books
Publication Date 
2014
Excerpt: 
Social media explained : untangling the world's most misunderstood business trend / Schaefer, Mark
Available: Copies:
136. 
Cover image for Media portrayals of gender stereotypes in cereal box character
Media portrayals of gender stereotypes in cereal box character
Media portrayals of gender stereotypes in cereal box character
by 
Katz, Georgina.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Stereotypes (Social psychology) in mass media.
Available: Copies:
137. 
Cover image for The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
The best digital marketing campaigns in the world II / Ryan, Damian, author.
Available: Copies:
138. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and
Available: Copies:
139. 
Cover image for Tourism : a modern synthesis
Tourism : a modern synthesis
by 
Page, Stephen, 1963- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
; Marketing tourism destinations -- IV. The impact of tourism. Economic impacts ; Social and cultural impacts
Available: Copies:
140. 
Cover image for Mobile marketing : an hour a day
Mobile marketing : an hour a day
by 
Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Mobile marketing : an hour a day / Pasqua, Rachel.
Available: Copies:
141. 
Cover image for Successful event management : a practical handbook
Successful event management : a practical handbook
by 
Shone, Anton, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
suppliers -- Social, economic, political and developmental implications -- Making a start and planning the
Available: Copies:
142. 
Cover image for Management of electronic and digital media
Management of electronic and digital media
Management of electronic and digital media
by 
Albarran, Alan B.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Regulatory influences and media management -- Technology influence on media management -- Social media
Available: Copies:
143. 
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and
Available: Copies:
144. 
Cover image for Internet marketing : integrating online and offline strategies
Internet marketing : integrating online and offline strategies
by 
Roberts, Mary Lou.
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Internet marketing : integrating online and offline strategies / Roberts, Mary Lou.
Available: Copies:
145. 
Cover image for Marketing Research.
Marketing Research.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing Research. McDaniel, Carl, Jr., 1941-
Available: Copies:
146. 
Cover image for Marketing strategy : the thinking involved
Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing strategy : the thinking involved / Hill, Mark E., 1957-
Available: Copies:
147. 
Cover image for Sustainable enterprise : a macromarketing approach
Sustainable enterprise : a macromarketing approach
Sustainable enterprise : a macromarketing approach
by 
Peterson, Mark, 1956-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- Social aspects.
Available: Copies:
148. 
Cover image for Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2013
Excerpt: 
that sell -- Digital : second screen, third screen and beyond -- Social marketing : creating
Available: Copies:
149. 
Cover image for Health and medical public relations
Health and medical public relations
by 
Riggulsford, Myc.
Format: 
Books
Publication Date 
2013
Excerpt: 
officer, press relations manager -- Publicist, promotions, photo opportunities -- Online and social media
Available: Copies:
150. 
Cover image for Foundations of psychological testing : a practical approach
Foundations of psychological testing : a practical approach
by 
Miller, Leslie A.
Format: 
Books
Publication Date 
2013
Excerpt: 
? -- Educational Settings -- Clinical Settings -- Organizational Settings -- The Social and Legal Implications of
Available: Copies:
151. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
Emarketing excellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-
Available: Copies:
152. 
Cover image for Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing
Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing
by 
Shelton, Ted, 1966-
Format: 
Books
Publication Date 
2013
Excerpt: 
Business models for the social mobile cloud : transform your business using social media, mobile
Available: Copies:
153. 
Cover image for The science of marketing : when to tweet, what to post, how to blog, and other proven strategies
The science of marketing : when to tweet, what to post, how to blog, and other proven strategies
The science of marketing : when to tweet, what to post, how to blog, and other proven strategies
by 
Zarrella, Dan.
Format: 
Books
Publication Date 
2013
Excerpt: 
Internet marketing -- Social aspects.
Available: Copies:
155. 
Cover image for AIDS drugs for all : social movements and market transformations
AIDS drugs for all : social movements and market transformations
by 
Kapstein, Ethan B., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Social marketing.
Available: Copies:
156. 
Cover image for Health behavior theory for public health : principles, foundations, and applications
Health behavior theory for public health : principles, foundations, and applications
by 
DiClemente, Ralph J.
Format: 
Books
Publication Date 
2013
Excerpt: 
economics of health behavior / James MacKillop -- Michael T. Amlung ... [et al.] -- Social cognitive theory
Available: Copies:
157. 
Cover image for The social media manifesto : a guide to using social technology to build a successful business
The social media manifesto : a guide to using social technology to build a successful business
The social media manifesto : a guide to using social technology to build a successful business
by 
Hallam, Jed.
Format: 
Books
Publication Date 
2013
Excerpt: 
The social media manifesto : a guide to using social technology to build a successful business /
Available: Copies:
158. 
Cover image for Going social : excite customers, generate buzz, and energize your brand with the power of social media
Going social : excite customers, generate buzz, and energize your brand with the power of social media
Going social : excite customers, generate buzz, and energize your brand with the power of social media
by 
Goldman, Jeremy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Going social : excite customers, generate buzz, and energize your brand with the power of social
Available: Copies:
159. 
Cover image for On message : precision communication for the digital age
On message : precision communication for the digital age
On message : precision communication for the digital age
by 
Theobald, Theo, 1957-, author.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
Online social networks.
Available: Copies:
160. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.
Available: Copies:
161. 
Cover image for The plugged-in professor : tips and techniques for teaching with social media
The plugged-in professor : tips and techniques for teaching with social media
by 
Ferris, Sharmila Pixy, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
The plugged-in professor : tips and techniques for teaching with social media / Ferris, Sharmila
Available: Copies:
162. 
Cover image for Consumer behaviour : perspectives, findings and explanations
Consumer behaviour : perspectives, findings and explanations
by 
O'Shaughnessy, John, 1927-
Format: 
Books
Publication Date 
2013
Excerpt: 
Psychology -- Social aspects.
Available: Copies:
163. 
Cover image for Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D. author.
Format: 
Books
Publication Date 
2013
Excerpt: 
responsibility and ethics in marketing. With even more real-world examples and application exercises, including
Available: Copies:
164. 
Cover image for Sustainable solid waste management
Sustainable solid waste management
Sustainable solid waste management
by 
Rav, S. Bhupatthi.
Format: 
Books
Publication Date 
2013
Excerpt: 
method -- Solid waste management in a Mexican university using a community-based social marketing
Available: Copies:
165. 
Cover image for Sports marketing : creating long term value
Sports marketing : creating long term value
Sports marketing : creating long term value
by 
Davis, John A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Sports marketing : creating long term value / Davis, John A.
Available: Copies:
166. 
Cover image for Job searching with social media for dummies
Job searching with social media for dummies
Job searching with social media for dummies
by 
Waldman, Joshua.
Format: 
Books
Publication Date 
2013
Excerpt: 
Job searching with social media for dummies / Waldman, Joshua.
Available: Copies:
167. 
Cover image for Designing B2B brands : lessons from Deloitte and 182,000 brand managers
Designing B2B brands : lessons from Deloitte and 182,000 brand managers
Designing B2B brands : lessons from Deloitte and 182,000 brand managers
by 
Martinez Onaindia, Carlos.
Format: 
Books
Publication Date 
2013
Excerpt: 
Branding (Marketing) -- Management.
Available: Copies:
168. 
Cover image for Google+ marketing for dummies
Google+ marketing for dummies
by 
Stay, Jesse.
Format: 
Books
Publication Date 
2013
Excerpt: 
Google+ marketing for dummies / Stay, Jesse.
Available: Copies:
169. 
Cover image for Selling through someone else : how to use agile sales networks and partners to sell more
Selling through someone else : how to use agile sales networks and partners to sell more
by 
Wollan, Robert, 1957-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html
Format: 
Books
Publication Date 
2013
Excerpt: 
; Incentives ThatDrive Performance:Motivating the Right Behaviors with the Right Sales and Marketing Incentives
Available: Copies:
170. 
Cover image for International consumer behavior in the 21st century : impact on marketing strategy development
International consumer behavior in the 21st century : impact on marketing strategy development
International consumer behavior in the 21st century : impact on marketing strategy development
by 
Samli, A. Coskun.
Format: 
Books
Publication Date 
2013
Excerpt: 
International consumer behavior in the 21st century : impact on marketing strategy development /
Available: Copies:
171. 
Cover image for Professional practice for interior designers
Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Design services -- United States -- Marketing.
Available: Copies:
172. 
Cover image for Consumer behaviour : South African psychology and marketing applications
Consumer behaviour : South African psychology and marketing applications
by 
Mpinganjira, Mercy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behaviour : South African psychology and marketing applications / Mpinganjira, Mercy.
Available: Copies:
173. 
Cover image for The small business online marketing handbook : converting online conversations to offline sales
The small business online marketing handbook : converting online conversations to offline sales
by 
Tsai, Annie, 1979-
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg
Format: 
Books
Publication Date 
2013
Excerpt: 
The small business online marketing handbook : converting online conversations to offline sales /
Available: Copies:
174. 
Cover image for Corporate communication
Corporate communication
by 
Argenti, Paul A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Marketing and Distribution at Coors -- Management-Labor Relations at Coors -- Nationwide Boycott -- Federal
Available: Copies:
175. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
176. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Communication in marketing.
Available: Copies:
177. 
Cover image for Fashion entrepreneur : starting your own fashion business
Fashion entrepreneur : starting your own fashion business
by 
Burke, Sandra.
Format: 
Books
Publication Date 
2013
Excerpt: 
, raising finance, sales and marketing, and the small business management skills needed to run a creative
Available: Copies:
178. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Measuring marketing : 110+ key metrics every marketer needs / Davis, John, 1960 February 17- author.
Available: Copies:
179. 
Cover image for Successful event management : a practical handbook
Successful event management : a practical handbook
by 
Shone, Anton.
Format: 
Books
Publication Date 
2013
Excerpt: 
business : supply and suppliers ; Social, economic, political and development implications -- 2. Managing
Available: Copies:
180. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
181. 
Cover image for The photographer's MBA : everything you need to know for your photography business
The photographer's MBA : everything you need to know for your photography business
by 
Cincotta, Sal.
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing plan -- Getting social -- Costs and pricing -- Contracts -- Finding your niche.
Available: Copies:
182. 
Cover image for Introduction to business management
Introduction to business management
by 
Erasmus, Barney.
Format: 
Books
Publication Date 
2013
Excerpt: 
business -- 4. The business environment -- 5. Corporate social responsibility -- 6. Introduction to general
Available: Copies:
183. 
Cover image for Internet marketing for entrepreneurs : using Web strategy for business success
Internet marketing for entrepreneurs : using Web strategy for business success
by 
Houston, Jonathan.
Format: 
Books
Publication Date 
2013
Excerpt: 
Internet marketing for entrepreneurs : using Web strategy for business success / Houston, Jonathan.
Available: Copies:
184. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
185. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing -- Social aspects.
Available: Copies:
186. 
Cover image for UnMarketing : stop marketing. Start engaging
UnMarketing : stop marketing. Start engaging
UnMarketing : stop marketing. Start engaging
by 
Stratten, Scott.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg
Format: 
Books
Publication Date 
2012
Excerpt: 
UnMarketing : stop marketing. Start engaging / Stratten, Scott.
Available: Copies:
188. 
Cover image for E-business
E-business
E-business
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2012
Excerpt: 
in China and the developing world, social media and online marketing strategies, technology
Available: Copies:
189. 
Cover image for Best before : videogames, supersession and obsolescence
Best before : videogames, supersession and obsolescence
Best before : videogames, supersession and obsolescence
by 
Newman, James (James A.)
Format: 
Books
Publication Date 
2012
Excerpt: 
Video games -- Social aspects.
Available: Copies:
190. 
Cover image for Marketing death : culture and the making of a life insurance market in China
Marketing death : culture and the making of a life insurance market in China
Marketing death : culture and the making of a life insurance market in China
by 
Chan, Cheris Shun-ching.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing death : culture and the making of a life insurance market in China / Chan, Cheris Shun
Available: Copies:
191. 
Cover image for E-marketing : applications of information technology and the internet within marketing
E-marketing : applications of information technology and the internet within marketing
E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
E-marketing : applications of information technology and the internet within marketing / Molenaar
Available: Copies:
192. 
Cover image for The handbook of strategic public relations and integrated communications
The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
Communication in marketing.
Available: Copies:
193. 
Cover image for Legends in marketing : Philip Kotler
Legends in marketing : Philip Kotler
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
2012
Excerpt: 
Legends in marketing : Philip Kotler / Sheth, Jagdish N.
Available: Copies:
194. 
Cover image for Good works! : marketing and corporate initiatives that build a better world-- and the bottom line
Good works! : marketing and corporate initiatives that build a better world-- and the bottom line
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing -- Social aspects.
Available: Copies:
195. 
Cover image for Writing skills for public relations : style and technique for mainstream and social media
Writing skills for public relations : style and technique for mainstream and social media
by 
Foster, John, 1926-
Format: 
Books
Publication Date 
2012
Excerpt: 
Writing skills for public relations : style and technique for mainstream and social media / Foster
Available: Copies:
196. 
Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world
Rethinking reputation : how PR trumps marketing and advertising in the new media world
Rethinking reputation : how PR trumps marketing and advertising in the new media world
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel
Available: Copies:
197. 
Cover image for Sustainability marketing : a global perspective
Sustainability marketing : a global perspective
by 
Belz, Frank-Martin.
Format: 
Books
Publication Date 
2012
Excerpt: 
Sustainability marketing : a global perspective / Belz, Frank-Martin.
Available: Copies:
198. 
Cover image for The social media strategist : build a successful program from the inside out
The social media strategist : build a successful program from the inside out
The social media strategist : build a successful program from the inside out
by 
Barger, Christopher.
Format: 
Books
Publication Date 
2012
Excerpt: 
The social media strategist : build a successful program from the inside out / Barger, Christopher.
Available: Copies:
199. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Online consumer behavior : theory and research in social media, advertising, and e-tail / Close
Available: Copies:
201. 
Cover image for Social media analytics : effective tools for building, intrepreting, and using metrics
Social media analytics : effective tools for building, intrepreting, and using metrics
Social media analytics : effective tools for building, intrepreting, and using metrics
by 
Sponder, Marshall.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media analytics : effective tools for building, intrepreting, and using metrics / Sponder
Available: Copies:
202. 
Cover image for Social information : gaining competitive and business advantage using social media tools
Social information : gaining competitive and business advantage using social media tools
Social information : gaining competitive and business advantage using social media tools
by 
Brown, Scott.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social information : gaining competitive and business advantage using social media tools / Brown
Available: Copies:
203. 
Cover image for Handbook of children and the media
Handbook of children and the media
by 
Singer, Dorothy G.
Format: 
Books
Publication Date 
2012
Excerpt: 
Greengield; Social networking, social gaming, texting / Yong Zhao, Wei Qiu, Naiyi Xie -- Cognitive functions
Available: Copies:
204. 
Cover image for We first : how brands and consumers use social media to build a better world
We first : how brands and consumers use social media to build a better world
We first : how brands and consumers use social media to build a better world
by 
Mainwaring, Simon, 1967-
Format: 
Books
Publication Date 
2012
Excerpt: 
We first : how brands and consumers use social media to build a better world / Mainwaring, Simon
Available: Copies:
205. 
Cover image for Health industry communication : new media, new methods, new message
Health industry communication : new media, new methods, new message
by 
Hicks, Nancy J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing -- methods.
Available: Copies:
206. 
Cover image for Marketing in the age of Google : your online strategy IS your business strategy
Marketing in the age of Google : your online strategy IS your business strategy
by 
Fox, Vanessa, 1972-
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing in the age of Google : your online strategy IS your business strategy / Fox, Vanessa
Available: Copies:
207. 
Cover image for Uprising : how to build a brand-and change the world-by sparking cultural movements
Uprising : how to build a brand-and change the world-by sparking cultural movements
by 
Goodson, Scott.
Format: 
Books
Publication Date 
2012
Excerpt: 
Branding (Marketing)
Available: Copies:
208. 
Cover image for Engagement marketing : how small business wins in a socially connected world
Engagement marketing : how small business wins in a socially connected world
by 
Goodman, Gail F., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
Engagement marketing : how small business wins in a socially connected world / Goodman, Gail F
Available: Copies:
209. 
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward
Available: Copies:
210. 
Cover image for Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
by 
Proulx, Mike.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social TV : how marketers can reach and engage audiences by connecting television to the web
Available: Copies:
211. 
Cover image for Key concepts in sport management
Key concepts in sport management
by 
Byers, Terri author.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Commercialization -- Competitive balance -- Conflict -- Context -- Control -- Corporate social responsibility (CSR
Available: Copies:
212. 
Cover image for The conversation company : boost your business through culture, people and social media
The conversation company : boost your business through culture, people and social media
by 
Van Belleghem, Steven.
Format: 
Books
Publication Date 
2012
Excerpt: 
Internet marketing -- Social aspects.
Available: Copies:
213. 
Cover image for Brand management : Principles and Practices
Brand management : Principles and Practices
by 
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
Branding (Marketing)
Available: Copies:
214. 
Cover image for UnMarketing : stop marketing. Start engaging
UnMarketing : stop marketing. Start engaging
by 
Stratten, Scott.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg
Format: 
Books
Publication Date 
2012
Excerpt: 
UnMarketing : stop marketing. Start engaging / Stratten, Scott.
Available: Copies:
215. 
Cover image for Essentials of tourism
Essentials of tourism
by 
Cooper, Chris, 1952-
Format: 
Books
Publication Date 
2012
Excerpt: 
: Tourism Demand And Marketing Essentials -- Demand -- Tourism Marketing -- Part 5: Tourism Futures: The
Available: Copies:
216. 
Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
by 
Mpendukana, Sibonile.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
In social media we trust : what can brands and consumer interactions on facebook, in case the
Available: Copies:
217. 
Cover image for Social media and brand wareness
Social media and brand wareness
Social media and brand wareness
by 
Strydom, Esti.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Social media and brand wareness / Strydom, Esti.
Available: Copies:
218. 
Cover image for Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries
Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries
Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries
by 
Veitch, Emily Frances.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Best laid plans : an exploration into the process of designing a content strategy for social media
Available: Copies:
219. 
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
The Facebook era : tapping online social networks to market, sell, and innovate / Shih, Clara Chung
Available: Copies:
220. 
Cover image for Tourism : concepts and practices
Tourism : concepts and practices
Tourism : concepts and practices
by 
Walker, John R.
Format: 
Books
Publication Date 
2011
Excerpt: 
. Motivation for Leisure Travel -- 3. Tourism Marketing -- 4. Tourism Economics -- PART II: ORGANIZING TOURISM
Available: Copies:
221. 
Cover image for Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
by 
Delahaye Paine, Katie, 1952-
Format: 
Books
Publication Date 
2011
Excerpt: 
Measure what matters : online tools for understanding customers, social media, engagement, and key
Available: Copies:
222. 
Cover image for Public health nursing : practicing population-based care
Public health nursing : practicing population-based care
by 
Truglio-Londrigan, Marie.
Format: 
Books
Publication Date 
2011
Excerpt: 
, social marketing, and policy development and enforcement / Susan Moscou -- Protecting, sustaining, and
Available: Copies:
223. 
Cover image for The Routledge handbook of health communication
The Routledge handbook of health communication
by 
Thompson, Teresa L.
Format: 
Books
Publication Date 
2011
Excerpt: 
, Social Networks, and Health / Terrance L. Albrecht -- 22.Computer-Mediated Social Support: Promises and
Available: Copies:
224. 
Cover image for Managing customer relationships : a strategic framework
Managing customer relationships : a strategic framework
by 
Peppers, Don.
Format: 
Books
Publication Date 
2011
Excerpt: 
Information storage and retrieval systems -- Marketing.
Available: Copies:
225. 
Cover image for Brand resilience : managing risk and recovery in a high-speed world
Brand resilience : managing risk and recovery in a high-speed world
by 
Copulsky, Jonathan R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Branding (Marketing)
Available: Copies:
226. 
Cover image for Five roads to freedom from apartheid to the World Cup
Five roads to freedom from apartheid to the World Cup
Five roads to freedom from apartheid to the World Cup
by 
Benger, Robin.
Format: 
Video disc
Publication Date 
2011 2010
Excerpt: 
World Cup (Soccer) (2010 : South Africa) -- Social aspects.
Available: Copies:
227. 
Cover image for E-marketing : theory and application
E-marketing : theory and application
by 
Dann, Stephen, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
E-marketing : theory and application / Dann, Stephen, 1973-
Available: Copies:
228. 
Cover image for Online marketing : a user's manual
Online marketing : a user's manual
by 
Newlands, Murray.
Format: 
Books
Publication Date 
2011
Excerpt: 
Online marketing : a user's manual / Newlands, Murray.
Available: Copies:
230. 
Cover image for Assessment and planning in health programs
Assessment and planning in health programs
Assessment and planning in health programs
by 
Hodges, Bonni C.
Format: 
Books
Publication Date 
2011
Excerpt: 
picture -- Social marketing -- The importance and use of theories in health education and health
Available: Copies:
231. 
Cover image for The nature of the new firm : beyond the boundaries of organisations and institutions
The nature of the new firm : beyond the boundaries of organisations and institutions
by 
McCarthy, Killian.
Format: 
Books
Publication Date 
2011
Excerpt: 
Fiolet -- 10.Social and nonprofit marketing: Issues and opportunities in marketing beyond business / Hsin
Available: Copies:
233. 
Cover image for The practice of public relations
The practice of public relations
by 
Seitel, Fraser P.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2011
Excerpt: 
relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications
Available: Copies:
235. 
Cover image for Introducing public relations : theory and practice
Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility
Available: Copies:
236. 
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
Introduction to marketing / McDaniel, Carl, Jr., 1941-
Available: Copies:
237. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
Branding (Marketing)
Available: Copies:
238. 
Cover image for Successful event management : a practical handbook
Successful event management : a practical handbook
by 
Shone, Anton.
Format: 
Books
Publication Date 
2010
Excerpt: 
business: supply and suppliers -- Social, economic, political and development implications, 2: Managing
Available: Copies:
239. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
240. 
Cover image for How to find a job on LinkedIn, Facebook, MySpace, Twitter and other social networks
How to find a job on LinkedIn, Facebook, MySpace, Twitter and other social networks
How to find a job on LinkedIn, Facebook, MySpace, Twitter and other social networks
by 
Schepp, Brad.
Format: 
Books
Publication Date 
2010
Excerpt: 
How to find a job on LinkedIn, Facebook, MySpace, Twitter and other social networks / Schepp, Brad.
Available: Copies:
242. 
Cover image for E-business : a management perspective
E-business : a management perspective
E-business : a management perspective
by 
Reynolds, Jonathan, 1958-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
-business -- Technology in e-business -- Social and behavioural issues -- Ethical and regulatory issues -- pt. 2. The
Available: Copies:
243. 
Cover image for Thinking for yourself : developing critical thinking skills through reading and writing
Thinking for yourself : developing critical thinking skills through reading and writing
by 
Mayfield, Marlys, 1931-
Format: 
Books
Publication Date 
2010 2007
Excerpt: 
Publisher Marketing: THINKING FOR YOURSELF: DEVELOPING CRITICAL THINKING SKILLS THROUGH READING AND
Available: Copies:
244. 
Cover image for Drucker on leadership : new lessons from the father of modern management
Drucker on leadership : new lessons from the father of modern management
by 
Cohen, William A., 1937-
Cover image http://catalogimages.wiley.com/images/db/jimages/9780470405000.jpg
Format: 
Books
Publication Date 
2010
Excerpt: 
-- The volunteer paradigm -- The marketing model of leadership -- Applying marketing to leadership
Available: Copies:
245. 
Cover image for Consumer behavior & marketing strategy
Consumer behavior & marketing strategy
by 
Peter, J. Paul.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior & marketing strategy / Peter, J. Paul.
Available: Copies:
246. 
Cover image for The handbook of online and social media research : tools and techniques for market researchers
The handbook of online and social media research : tools and techniques for market researchers
by 
Poynter, Ray.
Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg
Format: 
Books
Publication Date 
2010
Excerpt: 
The handbook of online and social media research : tools and techniques for market researchers /
Available: Copies:
247. 
Cover image for Strategic marketing : creating competitive advantage
Strategic marketing : creating competitive advantage
by 
West, Douglas C.
Format: 
Books
Publication Date 
2010
Excerpt: 
Strategic marketing : creating competitive advantage / West, Douglas C.
Available: Copies:
248. 
Cover image for The social media bible : tactics, tools, and strategies for business success
The social media bible : tactics, tools, and strategies for business success
The social media bible : tactics, tools, and strategies for business success
by 
Safko, Lon.
Format: 
Books
Publication Date 
2010
Excerpt: 
The social media bible : tactics, tools, and strategies for business success / Safko, Lon.
Available: Copies:
249. 
Cover image for The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
by 
Aaker, Jennifer Lynn.
Format: 
Books
Publication Date 
2010
Excerpt: 
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social
Available: Copies:
250. 
Cover image for Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships
Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships
by 
Golden, Michelle.
Format: 
Books
Publication Date 
2010
Excerpt: 
Social media strategies for professionals and their firms : the guide to establishing credibility
Available: Copies:
251. 
Cover image for Principles and practice of marketing
Principles and practice of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles and practice of marketing / Jobber, David, 1947-
Available: Copies:
252. 
Cover image for Social and behavioral foundations of public health
Social and behavioral foundations of public health
Social and behavioral foundations of public health
by 
Coreil, Jeannine.
Format: 
Books
Publication Date 
2010
Excerpt: 
Social and behavioral foundations of public health / Coreil, Jeannine.
Available: Copies:
253. 
Cover image for Advertising and promotion : in integrated marketing communications
Advertising and promotion : in integrated marketing communications
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising and promotion : in integrated marketing communications / Hackley, Christopher E.
Available: Copies:
254. 
Cover image for Fair trade & chocolate the divine story
Fair trade & chocolate the divine story
Fair trade & chocolate the divine story
by 
TV Choice Productions.
Format: 
Video disc
Publication Date 
2010
Excerpt: 
Social problem films
Available: Copies:
255. 
Cover image for Enterprise, entrepreneurship and small business
Enterprise, entrepreneurship and small business
Enterprise, entrepreneurship and small business
by 
Down, Simon, 1962-
Format: 
Books
Publication Date 
2010
Excerpt: 
environment -- Reflecting on practice: finance, marketing and networking, strategy and growth -- Economic
Available: Copies:
256. 
Cover image for The 2020 workplace : how innovative companies attract, develop, and keep tomorrow's employees today
The 2020 workplace : how innovative companies attract, develop, and keep tomorrow's employees today
by 
Meister, Jeanne C.
Format: 
Books
Publication Date 
2010
Excerpt: 
, and NASA, this book shows how the social technologies that are used outside the company in marketing
Available: Copies:
257. 
Cover image for Putting the public back in public relations : how social media is reinventing the aging business of PR
Putting the public back in public relations : how social media is reinventing the aging business of PR
by 
Solis, Brian.
Kazalo vsebine http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
Putting the public back in public relations : how social media is reinventing the aging business of
Available: Copies:
258. 
Cover image for Unmarketing : stop marketing. Start engaging.
Unmarketing : stop marketing. Start engaging.
by 
Stratten, Scott.
Format: 
Books
Publication Date 
2010
Excerpt: 
Unmarketing : stop marketing. Start engaging. / Stratten, Scott.
Available: Copies:
259. 
Cover image for No logo : no space, no choice, no jobs
No logo : no space, no choice, no jobs
No logo : no space, no choice, no jobs
by 
Klein, Naomi, 1970-
Format: 
Books
Publication Date 
2010
Excerpt: 
Branding (Marketing) -- Social aspects.
Available: Copies:
260. 
Cover image for Ethics and morality in sport management
Ethics and morality in sport management
by 
DeSensi, Joy Theresa.
Format: 
Books
Publication Date 
2010
Excerpt: 
Responsibilities and the Functions of Sport Managers -- Ethical Decision Making -- Ethics and Sport Marketing
Available: Copies:
261. 
Cover image for Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer Effort -- Post-Decision Processes -- The Consumer's Culture -- Consumer Diversity -- Social Class
Available: Copies:
262. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer
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Books
Publication Date 
2009
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
263. 
Cover image for How does a brand go about implementing corporate social responsibility to positively leverage customer based brand equity
How does a brand go about implementing corporate social responsibility to positively leverage customer based brand equity
How does a brand go about implementing corporate social responsibility to positively leverage customer based brand equity
by 
Grobbelaar, Carine.
Format: 
Manuscript
Publication Date 
2009
Excerpt: 
How does a brand go about implementing corporate social responsibility to positively leverage
Available: Copies:
264. 
Cover image for Twitter power : how to dominate your market one tweet at a time
Twitter power : how to dominate your market one tweet at a time
Twitter power : how to dominate your market one tweet at a time
by 
Comm, Joel.
Format: 
Books
Publication Date 
2009
Excerpt: 
Online social networks.
Available: Copies:
265. 
Cover image for The digital handshake : seven proven strategies to grow your business using social media
The digital handshake : seven proven strategies to grow your business using social media
The digital handshake : seven proven strategies to grow your business using social media
by 
Chaney, Paul, 1955-
Format: 
Books
Publication Date 
2009
Excerpt: 
The digital handshake : seven proven strategies to grow your business using social media / Chaney
Available: Copies:
266. 
Cover image for e Boot camp : proven Internet marketing techniques to grow your business
e Boot camp : proven Internet marketing techniques to grow your business
e Boot camp : proven Internet marketing techniques to grow your business
by 
Perlman, Corey, 1978-
Table of contents only http://www.loc.gov/catdir/toc/ecip0825/2008034574.html
Format: 
Books
Publication Date 
2009
Excerpt: 
e Boot camp : proven Internet marketing techniques to grow your business / Perlman, Corey, 1978-
Available: Copies:
267. 
Cover image for Community health education methods : a practical guide
Community health education methods : a practical guide
by 
Bensley, Robert J.
Format: 
Books
Publication Date 
2009
Excerpt: 
/ Gary L. Kreps ... [et al.] -- Social marketing concepts / Karen Denard Goldman -- Facilitating support
Available: Copies:
268. 
Cover image for Beyond Hofstede : culture frameworks for global marketing and management
Beyond Hofstede : culture frameworks for global marketing and management
Beyond Hofstede : culture frameworks for global marketing and management
by 
Nakata, Cheryl.
Format: 
Books
Publication Date 
2009
Excerpt: 
Beyond Hofstede : culture frameworks for global marketing and management / Nakata, Cheryl.
Available: Copies:
269. 
Cover image for Global marketing management : changes, new challenges and strategies
Global marketing management : changes, new challenges and strategies
by 
Lee, Kiefer.
Publisher description http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html
Format: 
Books
Publication Date 
2009
Excerpt: 
Global marketing management : changes, new challenges and strategies / Lee, Kiefer.
Available: Copies:
270. 
Cover image for E-marketing
E-marketing
E-marketing
by 
Strauss, Judy.
Format: 
Books
Publication Date 
2009
Excerpt: 
E-marketing / Strauss, Judy.
Available: Copies:
271. 
Cover image for This is social media : tweet, blog, link and post your way to business success
This is social media : tweet, blog, link and post your way to business success
by 
Clapperton, Guy.
Format: 
Books
Publication Date 
2009
Excerpt: 
This is social media : tweet, blog, link and post your way to business success / Clapperton, Guy.
Available: Copies:
272. 
Cover image for Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
by 
Parsons, Elizabeth.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
Contemporary issues in marketing and consumer behaviour / Parsons, Elizabeth.
Available: Copies:
274. 
Cover image for The new influencers : a marketer's guide to the new social media
The new influencers : a marketer's guide to the new social media
The new influencers : a marketer's guide to the new social media
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
The new influencers : a marketer's guide to the new social media / Gillin, Paul.
Available: Copies:
276. 
Cover image for DigiMarketing : the essential guide to new media & digital marketing
DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Social media -- Marketing.
Available: Copies:
277. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: 
Books
Publication Date 
2008
Excerpt: 
advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising
Available: Copies:
278. 
Cover image for Networking tactics : a guide to achieving success through personal networking
Networking tactics : a guide to achieving success through personal networking
Networking tactics : a guide to achieving success through personal networking
by 
Eckstein, Brenda.
Format: 
Books
Publication Date 
2008
Excerpt: 
Multilevel marketing.
Available: Copies:
279. 
Cover image for Gravitational marketing : the science of attracting customers
Gravitational marketing : the science of attracting customers
by 
Vee, Jimmy, 1975-
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing -- Social aspects.
Available: Copies:
280. 
Cover image for Marketing ethics
Marketing ethics
by 
Brenkert, George G.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0805/2007033955-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0805/2007033955-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0805/2007033955-t.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing -- Social aspects.
Available: Copies:
281. 
Cover image for Ethics in psychology and the mental health professions : standards and cases
Ethics in psychology and the mental health professions : standards and cases
by 
Koocher, Gerald P.
Table of contents only http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html
Format: 
Books
Publication Date 
2008
Excerpt: 
intimacies -- Relationships with colleagues, supervisees, and employees -- Marketing professional services
Available: Copies:
282. 
Cover image for The theory and practice of corporate communication : a competing values perspective
The theory and practice of corporate communication : a competing values perspective
The theory and practice of corporate communication : a competing values perspective
by 
Belasen, Alan T., 1951-
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007014604.html
Format: 
Books
Publication Date 
2008 2007
Excerpt: 
Advertising -- Ch. 10. Financial Communication and Corporate Social Responsibility -- Ch. 11. Organizational
Available: Copies:
283. 
Cover image for Twitter free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategies
Twitter free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategies
Twitter free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategies
by 
Clark, Ronald.
Format: 
Books
Publication Date 
2008
Excerpt: 
Twitter free social networking for business : 100 success secrets to increase your profits and
Available: Copies:
284. 
Cover image for Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast
Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast
Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast
by 
Geoghegan, Michael W. (Michael Woodland), 1968-
Format: 
Books
Publication Date 
2008
Excerpt: 
Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast /
Available: Copies:
285. 
Cover image for Global TV : exporting television and culture in the world market
Global TV : exporting television and culture in the world market
by 
Bielby, Denise D.
Format: 
Books
Publication Date 
2008
Excerpt: 
Television broadcasting -- Social aspects.
Available: Copies:
286. 
Cover image for Health behavior and health education : theory, research, and practice
Health behavior and health education : theory, research, and practice
Health behavior and health education : theory, research, and practice
by 
Glanz, Karen.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Social networks and social support / Catherine A. Heaney and Barbara A. Israel -- Stress, coping, and
Available: Copies:
287. 
Cover image for Alleviating poverty through business strategy
Alleviating poverty through business strategy
by 
Wankel, Charles.
Format: 
Books
Publication Date 
2008
Excerpt: 
Social entrepreneurship -- Case studies.
Available: Copies:
289. 
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
Integrated marketing communications / Ouwersloot, Hans.
Available: Copies:
290. 
Cover image for Understanding the global spa industry : spa management
Understanding the global spa industry : spa management
by 
Bodeker, Gerard.
Table of contents Kostenfrei
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016544205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www-docs.tu-cottbus.de/bibliothek/public/katalog/451303.PDF
Format: 
Books
Publication Date 
2008
Excerpt: 
Arthur Smith -- Environmental and social benchmarking / Melinda Watt and Ben Bayada -- Water requirements
Available: Copies:
291. 
Cover image for Managing airports : an international perspective
Managing airports : an international perspective
Managing airports : an international perspective
by 
Graham, Anne, 1958-
Table of contents Kostenfrei
to access electronic resource
Format: 
Books
Publication Date 
2008
Excerpt: 
facilities -- Airport competition and the role of airport marketing -- The economic and social impact of
Available: Copies:
292. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
Available: Copies:
293. 
Cover image for Marketing research : tools & techniques
Marketing research : tools & techniques
Marketing research : tools & techniques
by 
Bradley, Nigel, 1958-
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
Marketing research : tools & techniques / Bradley, Nigel, 1958-
Available: Copies:
294. 
Cover image for Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole
Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole
Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole
by 
Barber, Benjamin R., 1939-
Table of contents http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Materialism -- Social aspects -- United States.
Available: Copies:
295. 
Cover image for Explorations of marketing in society
Explorations of marketing in society
by 
Gundlach, Gregory T. (Gregory Thomas)
Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing -- Social aspects.
Available: Copies:
296. 
Cover image for Herd how to change mass behaviour by harnessing our true nature
Herd how to change mass behaviour by harnessing our true nature
by 
Earls, Mark.
Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027031.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Communication in marketing.
Available: Copies:
297. 
Cover image for New frontiers in environmental and social labeling
New frontiers in environmental and social labeling
by 
Grote, Ulrike.
Format: 
Books
Publication Date 
2007
Excerpt: 
Social marketing -- Congresses.
Available: Copies:
298. 
Cover image for Tourism and the branded city : film and identity on the Pacific Rim
Tourism and the branded city : film and identity on the Pacific Rim
Tourism and the branded city : film and identity on the Pacific Rim
by 
Donald, Stephanie.
Table of contents only http://www.loc.gov/catdir/toc/ecip0712/2007009694.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Tourism -- Social aspects -- New South Wales -- Sydney.
Available: Copies:
299. 
Cover image for Understanding global health
Understanding global health
by 
Markle, William H.
Table of contents only http://www.loc.gov/catdir/enhancements/fy0728/2007022940-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0728/2007022940-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0728/2007022940-b.html
Format: 
Books
Publication Date 
2007
Excerpt: 
marketing, and emerging communication technologies -- Economics and global health -- Health systems
Available: Copies:
300. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
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