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1. 
Cover image for Social media marketing
Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
2. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
3. 
Cover image for Social media marketing
Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2019 2017
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
4. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
5. 
Cover image for Social media marketing
Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
6. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
8. 
Cover image for Social media marketing for Small Businesses
Social media marketing for Small Businesses
Social media marketing for Small Businesses
by 
Rudansky-Kloppers, S
Format: 
Books
Publication Date 
2025
Excerpt: 
Social media marketing for Small Businesses/ Rudansky-Kloppers, S
Available: Copies:
9. 
Cover image for Social media marketing : a strategic approach.
Social media marketing : a strategic approach.
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Social media marketing : a strategic approach. Zahay, Debra L., author.
Available: Copies:
10. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Companion website http://study.sagepub.com/businessandmanagement
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media marketing : theories & applications / Dahl, Stephan, author.
Available: Copies:
11. 
Cover image for Social media marketing : a strategic approach
Social media marketing : a strategic approach
Social media marketing : a strategic approach
by 
Barker, Melissa S., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Social media marketing : a strategic approach / Barker, Melissa S., author.
Available: Copies:
12. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Social media marketing : theories & applications / Dahl, Stephan, author.
Available: Copies:
13. 
Cover image for Social media marketing : an hour a day
Social media marketing : an hour a day
Social media marketing : an hour a day
by 
Evans, Dave, 1956-
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media marketing : an hour a day / Evans, Dave, 1956-
Available: Copies:
14. 
Cover image for 30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free
30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free
30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free
by 
Gunelius, Susan.
Format: 
Books
Publication Date 
2011
Excerpt: 
30-minute social media marketing : step-by-step techniques to spread the word about your business
Available: Copies:
15. 
Cover image for Marketing with social media : 10 easy steps to success for business
Marketing with social media : 10 easy steps to success for business
by 
Coles, Linda author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing with social media : 10 easy steps to success for business / Coles, Linda author.
Available: Copies:
18. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html
Format: 
Books
Publication Date 
2015
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
Available: Copies:
19. 
Cover image for An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity
An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity
An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity
by 
Carpenter, Emma Jane.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
An explanatory study focused on the value of content marketing with social media and why does it
Available: Copies:
20. 
Cover image for The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing
The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing
The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing
by 
Safko, Lon.
Format: 
Books
Publication Date 
2013
Excerpt: 
The fusion marketing bible : fuse traditional media, social media, and digital media to maximize
Available: Copies:
21. 
Cover image for Social media marketing all-in-one for dummies.
Social media marketing all-in-one for dummies.
Social media marketing all-in-one for dummies.
by 
Zimmerman, Jan.
Format: 
Books
Publication Date 
2013
Excerpt: 
Social media marketing all-in-one for dummies. Zimmerman, Jan.
Available: Copies:
23. 
Cover image for Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
by 
Barker, Melissa S.
Format: 
Books
Publication Date 
2013
Excerpt: 
Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F
Available: Copies:
24. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
Available: Copies:
25. 
Cover image for Marketing communications : integrating offline and online with social media
Marketing communications : integrating offline and online with social media
by 
Smith, P. R. (Paul Russell), 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing communications : integrating offline and online with social media / Smith, P. R. (Paul
Available: Copies:
26. 
Cover image for A quick start guide to social media marketing : high impact low-cost marketing that works
A quick start guide to social media marketing : high impact low-cost marketing that works
A quick start guide to social media marketing : high impact low-cost marketing that works
by 
Richardson, Neil.
Format: 
Books
Publication Date 
2010
Excerpt: 
A quick start guide to social media marketing : high impact low-cost marketing that works /
Available: Copies:
27. 
Cover image for Social media metrics : how to measure and optimize your marketing investment
Social media metrics : how to measure and optimize your marketing investment
Social media metrics : how to measure and optimize your marketing investment
by 
Sterne, Jim, 1955-
Format: 
Books
Publication Date 
2010
Excerpt: 
Social media metrics : how to measure and optimize your marketing investment / Sterne, Jim, 1955-
Available: Copies:
28. 
Cover image for Social Media Marketing vs. Conventional Marketing Practices Insights from Nascent entrepreneurs
Social Media Marketing vs. Conventional Marketing Practices Insights from Nascent entrepreneurs
Social Media Marketing vs. Conventional Marketing Practices Insights from Nascent entrepreneurs
by 
Ghaffar, Abdul
Format: 
Books
Publication Date 
2010
Excerpt: 
Social Media Marketing vs. Conventional Marketing Practices Insights from Nascent entrepreneurs
Available: Copies:
29. 
Cover image for Social media marketing all-in-one for dummies
Social media marketing all-in-one for dummies
Social media marketing all-in-one for dummies
by 
Zimmerman, Jan.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
Social media marketing all-in-one for dummies / Zimmerman, Jan.
Available: Copies:
30. 
Cover image for Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!
Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
Secrets of social media marketing : how to use online conversations and customer communities to
Available: Copies:
31. 
Cover image for Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketing
Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketing
Format: 
Books
Excerpt: 
Social Media Marketing: Integrated marketing communications, peronal selling, public realtions
Available: Copies:
32. 
Cover image for Introduction to sport marketing
Introduction to sport marketing
by 
Smith, Aaron, 1972- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Introduction to sport marketing / Smith, Aaron, 1972- author.
Available: Copies:
33. 
Cover image for Digital analytics for marketing
Digital analytics for marketing
by 
Sponder, Marshall, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Social media.
Available: Copies:
34. 
Cover image for DIGITAL MARKETING FOUNDATIONS AND STRATEGY.
DIGITAL MARKETING FOUNDATIONS AND STRATEGY.
by 
Zahay, D
Format: 
Books
Publication Date 
2023
Excerpt: 
DIGITAL MARKETING FOUNDATIONS AND STRATEGY. Zahay, D
Available: Copies:
35. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne
Available: Copies:
36. 
Cover image for Digital marketing fundamentals : OMCP's official guide to OMCA certification
Digital marketing fundamentals : OMCP's official guide to OMCA certification
Digital marketing fundamentals : OMCP's official guide to OMCA certification
by 
Jarboe, Greg, 1949- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital marketing fundamentals : OMCP's official guide to OMCA certification / Jarboe, Greg, 1949
Available: Copies:
37. 
Cover image for Hey whipple, squeeze this : the classic guide to creating great advertising
Hey whipple, squeeze this : the classic guide to creating great advertising
by 
Sullivan, Luke, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television
Available: Copies:
38. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip, author.
Available: Copies:
39. 
Cover image for The SAGE handbook of digital marketing
The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
The SAGE handbook of digital marketing / Hanlon, Annmarie, editor.
Available: Copies:
41. 
Cover image for Public Relations: principles and practice
Public Relations: principles and practice
by 
Dalla Pria, Madel.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html
Format: 
Books
Publication Date 
2021
Excerpt: 
opinion and research in PR, Public relations, ethics and corporate social responsibility; Chapter 3
Available: Copies:
42. 
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Advertising -- Social aspects.
Available: Copies:
43. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Principles of marketing / Kotler, Philip, author.
Available: Copies:
44. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
MARKETING TOURISM AND HOSPITALITY : concepts and cases. GEORGE, RICHARD.
Available: Copies:
45. 
Cover image for Essential guide to marketing planning
Essential guide to marketing planning
Essential guide to marketing planning
by 
Wood, Marian Burk, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Essential guide to marketing planning / Wood, Marian Burk, author.
Available: Copies:
46. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
pages -- Writing E-mail marketing -- Writing online ads -- Writing for social media -- Writing for video
Available: Copies:
47. 
Cover image for Handbook of research on gender and marketing
Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Handbook of research on gender and marketing / Dobscha, Susan, editor.
Available: Copies:
48. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing / Lamb, Charles W., author
Available: Copies:
49. 
Cover image for Consumer behaviour.
Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
consumer behavior and features coverage of social media, digital consumption and up to date marketing
Available: Copies:
50. 
Cover image for Digital you : real personal branding in the virtual age
Digital you : real personal branding in the virtual age
by 
Arruda, William, 1961- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Social media -- Marketing.
Available: Copies:
51. 
Cover image for Digital PR
Digital PR
Digital PR
by 
Whatmough, Danny, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
discipline, from media relations and content creation through to social media and influencer marketing
Available: Copies:
52. 
Cover image for Internet marketing : integrating online & offline strategies
Internet marketing : integrating online & offline strategies
Internet marketing : integrating online & offline strategies
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Internet marketing : integrating online & offline strategies / Zahay, Debra L., author.
Available: Copies:
53. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
54. 
Cover image for E-commerce : business, technology, society
E-commerce : business, technology, society
by 
Laudon, Kenneth C., 1944- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Internet marketing.
Available: Copies:
55. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media.
Available: Copies:
56. 
Cover image for Connect : writing for online audiences
Connect : writing for online audiences
Connect : writing for online audiences
by 
Pritchard, Maritha, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Mass media -- South Africa -- Audiences.
Available: Copies:
57. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R
Available: Copies:
58. 
Cover image for Exploring public relations : global strategic communication
Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
social media -- Public relations and democracy -- Community and society: corporate social responsibility
Available: Copies:
59. 
Cover image for MKTG 10
MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing 10
Available: Copies:
60. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip, author.
Available: Copies:
61. 
Cover image for Practice of public relations
Practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2017
Excerpt: 
: media -- Social media -- Employee relations -- Goverment relations -- Community relations
Available: Copies:
63. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing management / Kotler, Philip, author.
Available: Copies:
64. 
Cover image for The entrepreneurial lawyer : a guide to creating a thriving law firm and a satisfying life
The entrepreneurial lawyer : a guide to creating a thriving law firm and a satisfying life
The entrepreneurial lawyer : a guide to creating a thriving law firm and a satisfying life
by 
Armstrong, Robert & Fisch, Sanford
Format: 
Books
Publication Date 
2016
Excerpt: 
versus generalist -- Social media networking -- Traditional networking -- Clients -- Best practices
Available: Copies:
65. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.
Available: Copies:
67. 
Cover image for Introduction to sport marketing
Introduction to sport marketing
by 
Smith, Aaron, 1972-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
Introduction to sport marketing / Smith, Aaron, 1972-
Available: Copies:
68. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
69. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising media planning.
Available: Copies:
70. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
71. 
Cover image for To like or not to like : an exploration of how South African brands use social media
To like or not to like : an exploration of how South African brands use social media
To like or not to like : an exploration of how South African brands use social media
by 
Peake, Fiona.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
To like or not to like : an exploration of how South African brands use social media / Peake, Fiona.
Available: Copies:
72. 
Cover image for Customer relationship management : concepts and technologies
Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and
Available: Copies:
73. 
Cover image for Marketing : an introduction
Marketing : an introduction
Marketing : an introduction
by 
Armstrong, Gary (Gary M.), author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing : an introduction / Armstrong, Gary (Gary M.), author.
Available: Copies:
74. 
Cover image for The Routledge handbook of events
The Routledge handbook of events
by 
Page, Stephen J.
Format: 
Books
Publication Date 
2015
Excerpt: 
event experiences / Graham Berridge -- The media, marketing and events / Andrew Bradley -- Staffing for
Available: Copies:
75. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
76. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
Social media.
Available: Copies:
77. 
Cover image for Personal selling
Personal selling
Personal selling
by 
Van Heerden, Neels, 1957- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
of social media is placing new demands on marketers and sales managers around the world. Despite this
Available: Copies:
78. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Essentials of marketing research : putting research into practice / Clow, Kenneth E.
Available: Copies:
79. 
Cover image for The social employee : how great companies make social media work
The social employee : how great companies make social media work
by 
Burgess, Cheryl.
Format: 
Books
Publication Date 
2014
Excerpt: 
The social employee : how great companies make social media work / Burgess, Cheryl.
Available: Copies:
80. 
Cover image for Social media intelligence
Social media intelligence
by 
Moe, Wendy.
Format: 
Books
Publication Date 
2014
Excerpt: 
Social media intelligence / Moe, Wendy.
Available: Copies:
81. 
Cover image for Social media explained : untangling the world's most misunderstood business trend
Social media explained : untangling the world's most misunderstood business trend
by 
Schaefer, Mark W.
Format: 
Books
Publication Date 
2014
Excerpt: 
Social media explained : untangling the world's most misunderstood business trend / Schaefer, Mark
Available: Copies:
82. 
Cover image for Media portrayals of gender stereotypes in cereal box character
Media portrayals of gender stereotypes in cereal box character
Media portrayals of gender stereotypes in cereal box character
by 
Katz, Georgina.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Stereotypes (Social psychology) in mass media.
Available: Copies:
83. 
Cover image for Business communication
Business communication
by 
Daniels, Dawn, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Social media communicaiton -- Small group communication -- Intercultural communication -- Public
Available: Copies:
85. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and
Available: Copies:
86. 
Cover image for Nontraditional media in marketing and advertising
Nontraditional media in marketing and advertising
by 
Blakeman, Robyn, 1958-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2014
Excerpt: 
Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-
Available: Copies:
87. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing : the convenience of shopping at home -- Social media: the ultimate in word-of-mouth advertising
Available: Copies:
88. 
Cover image for Fashion entrepreneur : starting your own fashion business
Fashion entrepreneur : starting your own fashion business
by 
Burke, Sandra.
Format: 
Books
Publication Date 
2013
Excerpt: 
fashion business and social media.
Available: Copies:
89. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
90. 
Cover image for Going social : excite customers, generate buzz, and energize your brand with the power of social media
Going social : excite customers, generate buzz, and energize your brand with the power of social media
Going social : excite customers, generate buzz, and energize your brand with the power of social media
by 
Goldman, Jeremy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Going social : excite customers, generate buzz, and energize your brand with the power of social
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91. 
Cover image for Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2013
Excerpt: 
communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of
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92. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.
Available: Copies:
93. 
Cover image for Health and medical public relations
Health and medical public relations
by 
Riggulsford, Myc.
Format: 
Books
Publication Date 
2013
Excerpt: 
Communications Media.
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94. 
Cover image for Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D. author.
Format: 
Books
Publication Date 
2013
Excerpt: 
, including extensive coverage of social media influences, increased consumer power, emerging neuroscience
Available: Copies:
95. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
Emarketing excellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-
Available: Copies:
96. 
Cover image for Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing
Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing
by 
Shelton, Ted, 1966-
Format: 
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Publication Date 
2013
Excerpt: 
Business models for the social mobile cloud : transform your business using social media, mobile
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97. 
Cover image for Corporate communication
Corporate communication
by 
Argenti, Paul A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html
Format: 
Books
Publication Date 
2013
Excerpt: 
Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with
Available: Copies:
98. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
99. 
Cover image for Management of electronic and digital media
Management of electronic and digital media
Management of electronic and digital media
by 
Albarran, Alan B.
Format: 
Books
Publication Date 
2013
Excerpt: 
Management of electronic and digital media / Albarran, Alan B.
Available: Copies:
100. 
Cover image for The photographer's MBA : everything you need to know for your photography business
The photographer's MBA : everything you need to know for your photography business
by 
Cincotta, Sal.
Format: 
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Publication Date 
2013
Excerpt: 
own brand so that you stand out from the crowd; assess your social media strategy to optimize your
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101. 
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
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Publication Date 
2013
Excerpt: 
-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective
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102. 
Cover image for Internet marketing : integrating online and offline strategies
Internet marketing : integrating online and offline strategies
Internet marketing : integrating online and offline strategies
by 
Roberts, Mary Lou.
Format: 
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Publication Date 
2013 2012
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Internet marketing : integrating online and offline strategies / Roberts, Mary Lou.
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103. 
Cover image for The social media manifesto : a guide to using social technology to build a successful business
The social media manifesto : a guide to using social technology to build a successful business
The social media manifesto : a guide to using social technology to build a successful business
by 
Hallam, Jed.
Format: 
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Publication Date 
2013
Excerpt: 
The social media manifesto : a guide to using social technology to build a successful business /
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104. 
Cover image for Marketing Research.
Marketing Research.
by 
McDaniel, Carl, Jr., 1941-
Format: 
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Publication Date 
2013
Excerpt: 
Marketing Research. McDaniel, Carl, Jr., 1941-
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105. 
Cover image for Marketing strategy : the thinking involved
Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
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Publication Date 
2013
Excerpt: 
Marketing strategy : the thinking involved / Hill, Mark E., 1957-
Available: Copies:
106. 
Cover image for The science of marketing : when to tweet, what to post, how to blog, and other proven strategies
The science of marketing : when to tweet, what to post, how to blog, and other proven strategies
by 
Zarrella, Dan.
Format: 
Books
Publication Date 
2013
Excerpt: 
Internet marketing -- Social aspects.
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107. 
Cover image for Job searching with social media for dummies
Job searching with social media for dummies
Job searching with social media for dummies
by 
Waldman, Joshua.
Format: 
Books
Publication Date 
2013
Excerpt: 
Job searching with social media for dummies / Waldman, Joshua.
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108. 
Cover image for Designing B2B brands : lessons from Deloitte and 182,000 brand managers
Designing B2B brands : lessons from Deloitte and 182,000 brand managers
by 
Martinez Onaindia, Carlos.
Format: 
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Publication Date 
2013
Excerpt: 
Branding (Marketing) -- Management.
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109. 
Cover image for International consumer behavior in the 21st century : impact on marketing strategy development
International consumer behavior in the 21st century : impact on marketing strategy development
International consumer behavior in the 21st century : impact on marketing strategy development
by 
Samli, A. Coskun.
Format: 
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Publication Date 
2013
Excerpt: 
International consumer behavior in the 21st century : impact on marketing strategy development /
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110. 
Cover image for Professional practice for interior designers
Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live
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Publication Date 
2013
Excerpt: 
Design services -- United States -- Marketing.
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111. 
Cover image for Selling through someone else : how to use agile sales networks and partners to sell more
Selling through someone else : how to use agile sales networks and partners to sell more
by 
Wollan, Robert, 1957-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html
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Publication Date 
2013
Excerpt: 
-Size Businesses / Ron Ref and Lan Guan ; Using Social Media to Engage Buyers, Empower Sellers, and Reinvent the
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112. 
Cover image for The small business online marketing handbook : converting online conversations to offline sales
The small business online marketing handbook : converting online conversations to offline sales
by 
Tsai, Annie, 1979-
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg
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Publication Date 
2013
Excerpt: 
The small business online marketing handbook : converting online conversations to offline sales /
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113. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
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Publication Date 
2012
Excerpt: 
Marketing -- Social aspects.
Available: Copies:
114. 
Cover image for UnMarketing : stop marketing. Start engaging
UnMarketing : stop marketing. Start engaging
UnMarketing : stop marketing. Start engaging
by 
Stratten, Scott.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg
Format: 
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Publication Date 
2012
Excerpt: 
UnMarketing : stop marketing. Start engaging / Stratten, Scott.
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115. 
Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
by 
Mpendukana, Sibonile.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
In social media we trust : what can brands and consumer interactions on facebook, in case the
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116. 
Cover image for E-business
E-business
by 
Schneider, Gary P., 1952-
Format: 
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Publication Date 
2012
Excerpt: 
in China and the developing world, social media and online marketing strategies, technology
Available: Copies:
117. 
Cover image for Social information : gaining competitive and business advantage using social media tools
Social information : gaining competitive and business advantage using social media tools
Social information : gaining competitive and business advantage using social media tools
by 
Brown, Scott.
Format: 
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Publication Date 
2012
Excerpt: 
Social information : gaining competitive and business advantage using social media tools / Brown
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118. 
Cover image for Handbook of children and the media
Handbook of children and the media
by 
Singer, Dorothy G.
Format: 
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Publication Date 
2012
Excerpt: 
Handbook of children and the media / Singer, Dorothy G.
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119. 
Cover image for We first : how brands and consumers use social media to build a better world
We first : how brands and consumers use social media to build a better world
by 
Mainwaring, Simon, 1967-
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Publication Date 
2012
Excerpt: 
We first : how brands and consumers use social media to build a better world / Mainwaring, Simon
Available: Copies:
120. 
Cover image for Marketing in the age of Google : your online strategy IS your business strategy
Marketing in the age of Google : your online strategy IS your business strategy
Marketing in the age of Google : your online strategy IS your business strategy
by 
Fox, Vanessa, 1972-
Format: 
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Publication Date 
2012
Excerpt: 
Marketing in the age of Google : your online strategy IS your business strategy / Fox, Vanessa
Available: Copies:
121. 
Cover image for Engagement marketing : how small business wins in a socially connected world
Engagement marketing : how small business wins in a socially connected world
Engagement marketing : how small business wins in a socially connected world
by 
Goodman, Gail F., 1960-
Format: 
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Publication Date 
2012
Excerpt: 
Social media.
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122. 
Cover image for Writing skills for public relations : style and technique for mainstream and social media
Writing skills for public relations : style and technique for mainstream and social media
by 
Foster, John, 1926-
Format: 
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Publication Date 
2012
Excerpt: 
Writing skills for public relations : style and technique for mainstream and social media / Foster
Available: Copies:
123. 
Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world
Rethinking reputation : how PR trumps marketing and advertising in the new media world
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel
Available: Copies:
124. 
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward
Available: Copies:
125. 
Cover image for The social media strategist : build a successful program from the inside out
The social media strategist : build a successful program from the inside out
by 
Barger, Christopher.
Format: 
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Publication Date 
2012
Excerpt: 
The social media strategist : build a successful program from the inside out / Barger, Christopher.
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126. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Online consumer behavior : theory and research in social media, advertising, and e-tail / Close
Available: Copies:
127. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
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Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
128. 
Cover image for UnMarketing : stop marketing. Start engaging
UnMarketing : stop marketing. Start engaging
by 
Stratten, Scott.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg
Format: 
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Publication Date 
2012
Excerpt: 
UnMarketing : stop marketing. Start engaging / Stratten, Scott.
Available: Copies:
129. 
Cover image for Social media and brand wareness
Social media and brand wareness
Social media and brand wareness
by 
Strydom, Esti.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Social media and brand wareness / Strydom, Esti.
Available: Copies:
130. 
Cover image for Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries
Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries
Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries
by 
Veitch, Emily Frances.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Best laid plans : an exploration into the process of designing a content strategy for social media
Available: Copies:
131. 
Cover image for Social media analytics : effective tools for building, intrepreting, and using metrics
Social media analytics : effective tools for building, intrepreting, and using metrics
by 
Sponder, Marshall.
Format: 
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Publication Date 
2012
Excerpt: 
Social media analytics : effective tools for building, intrepreting, and using metrics / Sponder
Available: Copies:
132. 
Cover image for E-marketing : applications of information technology and the internet within marketing
E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
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Publication Date 
2012
Excerpt: 
E-marketing : applications of information technology and the internet within marketing / Molenaar
Available: Copies:
133. 
Cover image for The handbook of strategic public relations and integrated communications
The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
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Publication Date 
2012
Excerpt: 
Communication in marketing.
Available: Copies:
134. 
Cover image for Health industry communication : new media, new methods, new message
Health industry communication : new media, new methods, new message
by 
Hicks, Nancy J.
Format: 
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Publication Date 
2012
Excerpt: 
Health industry communication : new media, new methods, new message / Hicks, Nancy J.
Available: Copies:
135. 
Cover image for Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
by 
Proulx, Mike.
Format: 
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Publication Date 
2012
Excerpt: 
, social media, and mobile / Proulx, Mike.
Available: Copies:
136. 
Cover image for Social marketing for dummies
Social marketing for dummies
Social marketing for dummies
by 
Zimmerman, Jan.
Format: 
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Publication Date 
2012
Excerpt: 
Social marketing for dummies / Zimmerman, Jan.
Available: Copies:
137. 
Cover image for Key concepts in sport management
Key concepts in sport management
by 
Byers, Terri author.
Format: 
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Publication Date 
2012
Excerpt: 
-- Commercialization -- Competitive balance -- Conflict -- Context -- Control -- Corporate social responsibility (CSR
Available: Copies:
138. 
Cover image for The conversation company : boost your business through culture, people and social media
The conversation company : boost your business through culture, people and social media
by 
Van Belleghem, Steven.
Format: 
Books
Publication Date 
2012
Excerpt: 
The conversation company : boost your business through culture, people and social media / Van
Available: Copies:
139. 
Cover image for The practice of public relations
The practice of public relations
by 
Seitel, Fraser P.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Publication Date 
2011
Excerpt: 
-- Public relations and social media -- Crisis management -- Launching a career.
Available: Copies:
141. 
Cover image for Get up to speed with online marketing : how to use websites, blogs, social networking and much more
Get up to speed with online marketing : how to use websites, blogs, social networking and much more
by 
Reed, Jon, 1971-
Format: 
Books
Publication Date 
2011
Excerpt: 
Get up to speed with online marketing : how to use websites, blogs, social networking and much more /
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142. 
Cover image for E-marketing : theory and application
E-marketing : theory and application
by 
Dann, Stephen, 1973-
Format: 
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Publication Date 
2011
Excerpt: 
E-marketing : theory and application / Dann, Stephen, 1973-
Available: Copies:
143. 
Cover image for Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
by 
Delahaye Paine, Katie, 1952-
Format: 
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Publication Date 
2011
Excerpt: 
Measure what matters : online tools for understanding customers, social media, engagement, and key
Available: Copies:
144. 
Cover image for The new relationship marketing : how to build a large, loyal, profitable network using the social Web
The new relationship marketing : how to build a large, loyal, profitable network using the social Web
by 
Smith, Mari, 1966-
Format: 
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Publication Date 
2011
Excerpt: 
The new relationship marketing : how to build a large, loyal, profitable network using the social
Available: Copies:
145. 
Cover image for Hands-on social marketing : a step-by-step guide to designing change for good
Hands-on social marketing : a step-by-step guide to designing change for good
Hands-on social marketing : a step-by-step guide to designing change for good
by 
Weinreich, Nedra Kline.
Format: 
Books
Publication Date 
2011
Excerpt: 
Hands-on social marketing : a step-by-step guide to designing change for good / Weinreich, Nedra
Available: Copies:
146. 
Cover image for Brand resilience : managing risk and recovery in a high-speed world
Brand resilience : managing risk and recovery in a high-speed world
Brand resilience : managing risk and recovery in a high-speed world
by 
Copulsky, Jonathan R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Branding (Marketing)
Available: Copies:
147. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
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Publication Date 
2011
Excerpt: 
Social marketing : influencing behaviors for good / Lee, Nancy, 1932-
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148. 
Cover image for Online marketing : a user's manual
Online marketing : a user's manual
Online marketing : a user's manual
by 
Newlands, Murray.
Format: 
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Publication Date 
2011
Excerpt: 
Social media.
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149. 
Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2011
Excerpt: 
Social marketing to the business customer : listen to your B2B market, generate major account leads
Available: Copies:
151. 
Cover image for The Routledge handbook of health communication
The Routledge handbook of health communication
by 
Thompson, Teresa L.
Format: 
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Publication Date 
2011
Excerpt: 
, Social Networks, and Health / Terrance L. Albrecht -- 22.Computer-Mediated Social Support: Promises and
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153. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
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Publication Date 
2010
Excerpt: 
Social media.
Available: Copies:
154. 
Cover image for Unmarketing : stop marketing. Start engaging.
Unmarketing : stop marketing. Start engaging.
Unmarketing : stop marketing. Start engaging.
by 
Stratten, Scott.
Format: 
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Publication Date 
2010
Excerpt: 
Unmarketing : stop marketing. Start engaging. / Stratten, Scott.
Available: Copies:
155. 
Cover image for The handbook of online and social media research : tools and techniques for market researchers
The handbook of online and social media research : tools and techniques for market researchers
The handbook of online and social media research : tools and techniques for market researchers
by 
Poynter, Ray.
Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg
Format: 
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Publication Date 
2010
Excerpt: 
The handbook of online and social media research : tools and techniques for market researchers /
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156. 
Cover image for Principles and practice of social marketing : an international perspective
Principles and practice of social marketing : an international perspective
Principles and practice of social marketing : an international perspective
by 
Donovan, Rob, 1944-
Format: 
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Publication Date 
2010
Excerpt: 
Principles and practice of social marketing : an international perspective / Donovan, Rob, 1944-
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157. 
Cover image for Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships
Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships
Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships
by 
Golden, Michelle.
Format: 
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Publication Date 
2010
Excerpt: 
Social media strategies for professionals and their firms : the guide to establishing credibility
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158. 
Cover image for Putting the public back in public relations : how social media is reinventing the aging business of PR
Putting the public back in public relations : how social media is reinventing the aging business of PR
by 
Solis, Brian.
Kazalo vsebine http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html
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Publication Date 
2010 2009
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Putting the public back in public relations : how social media is reinventing the aging business of
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159. 
Cover image for The social media bible : tactics, tools, and strategies for business success
The social media bible : tactics, tools, and strategies for business success
by 
Safko, Lon.
Format: 
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Publication Date 
2010
Excerpt: 
The social media bible : tactics, tools, and strategies for business success / Safko, Lon.
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160. 
Cover image for The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
by 
Aaker, Jennifer Lynn.
Format: 
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Publication Date 
2010
Excerpt: 
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social
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161. 
Cover image for Marketing to the social web : how digital customer communities build your business
Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing to the social web : how digital customer communities build your business / Weber, Larry.
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162. 
Cover image for The digital handshake : seven proven strategies to grow your business using social media
The digital handshake : seven proven strategies to grow your business using social media
by 
Chaney, Paul, 1955-
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Publication Date 
2009
Excerpt: 
The digital handshake : seven proven strategies to grow your business using social media / Chaney
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163. 
Cover image for Community health education methods : a practical guide
Community health education methods : a practical guide
Community health education methods : a practical guide
by 
Bensley, Robert J.
Format: 
Books
Publication Date 
2009
Excerpt: 
/ Gary L. Kreps ... [et al.] -- Social marketing concepts / Karen Denard Goldman -- Facilitating support
Available: Copies:
164. 
Cover image for E-marketing
E-marketing
by 
Strauss, Judy.
Format: 
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Publication Date 
2009
Excerpt: 
E-marketing / Strauss, Judy.
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165. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2009
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
167. 
Cover image for The new influencers : a marketer's guide to the new social media
The new influencers : a marketer's guide to the new social media
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
The new influencers : a marketer's guide to the new social media / Gillin, Paul.
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168. 
Cover image for This is social media : tweet, blog, link and post your way to business success
This is social media : tweet, blog, link and post your way to business success
by 
Clapperton, Guy.
Format: 
Books
Publication Date 
2009
Excerpt: 
This is social media : tweet, blog, link and post your way to business success / Clapperton, Guy.
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169. 
Cover image for The theory and practice of corporate communication : a competing values perspective
The theory and practice of corporate communication : a competing values perspective
by 
Belasen, Alan T., 1951-
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007014604.html
Format: 
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Publication Date 
2008 2007
Excerpt: 
Advertising -- Ch. 10. Financial Communication and Corporate Social Responsibility -- Ch. 11. Organizational
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170. 
Cover image for Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast
Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast
Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast
by 
Geoghegan, Michael W. (Michael Woodland), 1968-
Format: 
Books
Publication Date 
2008
Excerpt: 
Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast /
Available: Copies:
171. 
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
Integrated marketing communications / Ouwersloot, Hans.
Available: Copies:
172. 
Cover image for DigiMarketing : the essential guide to new media & digital marketing
DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Social media -- Marketing.
Available: Copies:
173. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: 
Books
Publication Date 
2008
Excerpt: 
advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising
Available: Copies:
174. 
Cover image for Marketing to the social web : how digital customer communities build your business
Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Table of contents only http://www.loc.gov/catdir/toc/ecip0711/2007007064.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2007007064-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2007007064-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing to the social web : how digital customer communities build your business / Weber, Larry.
Available: Copies:
175. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
176. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing
Available: Copies:
177. 
Cover image for Social marketing in the 21st century
Social marketing in the 21st century
Social marketing in the 21st century
by 
Andreasen, Alan R., 1934-
Format: 
Books
Publication Date 
2006
Excerpt: 
Social marketing in the 21st century / Andreasen, Alan R., 1934-
Available: Copies:
178. 
Cover image for Media/impact an introduction to mass media
Media/impact an introduction to mass media
by 
Biagi, Shirley.
Format: 
Books
Publication Date 
2006
Excerpt: 
Media/impact an introduction to mass media / Biagi, Shirley.
Available: Copies:
179. 
Cover image for Creative industries
Creative industries
Creative industries
by 
Hartley, John, 1948-
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016925.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Mass media -- Marketing.
Available: Copies:
180. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
McGraw-Hill/Irwin series in marketing.
Available: Copies:
181. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
182. 
Cover image for Strategic sports event management : an international approach
Strategic sports event management : an international approach
by 
Masterman, Guy.
Format: 
Books
Publication Date 
2004
Excerpt: 
communications -- Communications toolkit -- Public relations -- Personal media -- Interactive media -- Mass media
Available: Copies:
183. 
Cover image for The call of the mall
The call of the mall
by 
Underhill, Paco.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2003064960-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/2003064960-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon053/2003064960.html
Publisher description http://catdir.loc.gov/catdir/description/simon053/2003064960.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Profiling malls as intersections of American consumer marketing, the media, and street culture, an
Available: Copies:
184. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising
Available: Copies:
185. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
The McGraw-Hill/Irwin series in marketing
Available: Copies:
186. 
Cover image for Social marketing : improving the quality of life
Social marketing : improving the quality of life
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2002
Excerpt: 
Social marketing : improving the quality of life / Kotler, Philip.
Available: Copies:
187. 
Cover image for Handbook of public relations
Handbook of public relations
Handbook of public relations
by 
Skinner, C. J.
Format: 
Books
Publication Date 
2001
Excerpt: 
and the media. Ch. 12. The mass media: print media. Ch. 13. The mass media: electronic media. Ch. 14
Available: Copies:
188. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
Society: Ethics, Regulation, and Social Responsibility. 3. Advertising and the Marketing Process -- Pt. II
Available: Copies:
189. 
Cover image for Exploring direct marketing
Exploring direct marketing
Exploring direct marketing
by 
O'Malley, Lisa.
Format: 
Books
Publication Date 
1999
Excerpt: 
Exploring direct marketing / O'Malley, Lisa.
Available: Copies:
190. 
Cover image for New media technology : cultural and commercial perspectives
New media technology : cultural and commercial perspectives
by 
Pavlik, John V. (John Vernon)
Format: 
Books
Publication Date 
1998
Excerpt: 
Mass media -- Social aspects.
Available: Copies:
191. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5
Available: Copies:
192. 
Cover image for The marketing plan
The marketing plan
The marketing plan
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
1995
Excerpt: 
The marketing plan / Cohen, William A., 1937-
Available: Copies:
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