Social media marketing

Social media marketing for Small Businesses

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Marketing for hospitality and tourism

Essential guide to marketing planning

eMarketing : the essential guide to marketing in a digital world

Connect : writing for online audiences

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

The entrepreneurial lawyer : a guide to creating a thriving law firm and a satisfying life

To like or not to like : an exploration of how South African brands use social media

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media

Media portrayals of gender stereotypes in cereal box character

Personal selling

eMarketing : the essential guide to marketing in a digital world

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Social media and brand wareness

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries