Economics 2.0 : what the best minds in economics can teach you about business and life

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Title:

Author:

Haring, Norbert.

ISBN:

9780230612433

Personal Author:

Haring, Norbert.

Publication Information:

New York ; Basingstoke : Palgrave Macmillan, c2009.

Physical Description:

xvi, 240 p. ; 22 cm.

General Note:

Formerly CIP.

Contents:

From Dogma to data - an introduction / Axel Ockenfels -- 1. Man - an economic animal? -- 2. The pursuit of happiness -- 3. The enigma of the labor market -- 4. The almost-forgotten small difference -- 5. It's all about culture -- 6. Economics by scales and measures -- 7. The logic of globalization -- 8. Financial markets - totally efficient or totally crazy? -- 9. Subprime surprises - or: the anatomy of the financial crisis -- 10. Managers are people, too -- 11. The high art of buying and selling -- 12. The athlete as a guinea pig - or: why economists love sports -- 13. In the dark recesses of the market economy -- 14. A final warning.

Abstract:

"Featuring recent work from top thinkers in the economics field from around the world, such as Philippe Aghion, Paul Krugman, George Akerlof, Gary Becker, and George Loewenstein, the book includes chapters on the rationality versus the irrationality of financial markets, the subprime crisis, globalization, and the methods marketers are using to sell us products we don't need." "Economics 2.0 makes an impressive case for the argument that economics is not a dry science and that economic principles are constantly exerting their influence. Completely without formulas or theoretical ballast, Norbert Haring and Olaf Storbeck present the current findings of prominent economists, helping to expand both our knowledge and our appreciation of the economics that impact and shape our lives."--BOOK JACKET.

Subject Term:

Economics -- Psychological aspects.

Added Author:

Storbeck, Olaf.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023669472	330 H281E 2009	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025435989	330 H281E 2009	2	Searching... Unknown

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Summary

Economics shapes our life, from global policy to how much you pay for a new pair of shoes from China to whether you will survive your bypass surgery. For example, did you know how fitness studios earn most of their money? --From the laziness and irrationality of their customers. Why are women more successful investors? -- Because they are more humble and less interested in finance.

Featuring recent work from top thinkers in the economic field from around the world, such as Philippe Aghion, Paul Krugman, George Akerlof, Gary Becker, and George Loewenstein, the book includes chapters on the rationality versus the irrationality of financial markets, the subprime crisis, globalization, and the methods marketers are using to sell us products we don't need.

Economics 2.0 makes an impressive case for the argument that economics is not a dry science and that economic principles are constantly exerting their influence. Completely without formulas and theoretical ballast, Norbert Häring and Olaf Storbeck present the current findings of prominent economists, helping to expand both our knowledge and our appreciation of the economics that impact and shape our life.