Summary

Best Selling Strategy Title. Concepts Only Version. Set up a Custom Case pack using only the cases you'd cover in your class using CREATE.

The 21st Edition continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and executing strategy and because the presentation of the material is engaging and clearly written.

Please see Key Differentiating Features listed below.