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1. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
2. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creative strategy in advertising / Drewniany, Bonnie L., author.
Available: Copies:
3. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
4. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
5. 
Cover image for Advertising and sales promotion
Advertising and sales promotion
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising and sales promotion / Koekemoer, Ludi.
Available: Copies:
6. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
7. 
Cover image for Word-of-mouth in brand building : reading pack.
Word-of-mouth in brand building : reading pack.
Word-of-mouth in brand building : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2013
Excerpt: 
Word-of-mouth in brand building : reading pack. Independent Institute of Education. Vega School of
Available: Copies:
8. 
Cover image for Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
by 
Silverman, George, 1942-
Format: 
Books
Publication Date 
2011
Excerpt: 
Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /
Available: Copies:
10. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Integrated marketing communications in advertising and promotion / Shimp, Terence A.
Available: Copies:
11. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Managing, word of mouth, and personal selling -- pt. 8. Creating successful long-term growth -- Introducing
Available: Copies:
12. 
Cover image for Connected marketing : the viral, buzz and word of mouth revolution
Connected marketing : the viral, buzz and word of mouth revolution
by 
Kirby, Justin.
Format: 
Books
Publication Date 
2006
Excerpt: 
Word-of-mouth advertising.
Available: Copies:
13. 
Cover image for Grapevine : the new art of word-of-mouth marketing
Grapevine : the new art of word-of-mouth marketing
Grapevine : the new art of word-of-mouth marketing
by 
Balter, Dave.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Grapevine : the new art of word-of-mouth marketing / Balter, Dave.
Available: Copies:
14. 
Cover image for Design issues : how graphic design informs society
Design issues : how graphic design informs society
Design issues : how graphic design informs society
by 
Holland, DK.
Format: 
Books
Publication Date 
2001
Excerpt: 
/ Current state of our currency / State of our ballot / You eat the soup / Confessions of a closet
Available: Copies:
15. 
Cover image for The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
by 
Silverman, George, 1942-
Format: 
Books
Publication Date 
2001
Excerpt: 
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of
Available: Copies:
16. 
Cover image for The anatomy of buzz : creating word-of-mouth marketing
The anatomy of buzz : creating word-of-mouth marketing
The anatomy of buzz : creating word-of-mouth marketing
by 
Rosen, Emanuel.
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
The anatomy of buzz : creating word-of-mouth marketing / Rosen, Emanuel.
Available: Copies:
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