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1. 
Cover image for The language of advertising : written texts
by 
Goddard, Angela, 1954-
Format: 
Books
Publication Date 
1998
Excerpt: 
The language of advertising : written texts / Goddard, Angela, 1954-
Available: Copies:
by 
Seeco, Louis Itumeleng.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing the same difference : cultural and language dichotomy in advertising / Seeco, Louis
Available: Copies:
3. 
Cover image for The basics of media writing : a strategic approach
by 
Kuehn, Scott A., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.
Available: Copies:
4. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
The psychology of advertising / Fennis, Bob Michaël, 1968-
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5. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
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6. 
Cover image for Children and media : a global perspective
by 
Lemish, Dafna, 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Television and language acquisition -- Acquisition of native language -- Acquisition of second language -- 4
Available: Copies:
7. 
Cover image for Logic and contemporary rhetoric : the use of reason in everyday life
by 
Cavender, Nancy.
Format: 
Books
Publication Date 
2014
Excerpt: 
persuasive) essays -- 10. Advertising selling the product -- 11. Managing the news -- 12. Textbooks: managing
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8. 
Cover image for Media analysis techniques
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising -- Brands -- Material Culture -- Objects and Identity -- Activities and Performances -- Music and
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9. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising : concept and copy / Felton, George, 1947-
Available: Copies:
10. 
Cover image for Game changers : the evolution of advertising
by 
Russell, Peter, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
Game changers : the evolution of advertising / Russell, Peter, editor.
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11. 
Cover image for Game changers : the evolution of advertising
by 
Russell, Peter, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
Game changers : the evolution of advertising / Russell, Peter, editor.
Available: Copies:
12. 
Cover image for Strategic writing : multimedia writing for public relations, advertising, and more
by 
Marsh, Charles, 1955-
Format: 
Books
Publication Date 
2012
Excerpt: 
Strategic writing : multimedia writing for public relations, advertising, and more / Marsh, Charles
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