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1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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2. 
Cover image for Which ad pulled best? : 50 case histories on how to write and design ads that work
Which ad pulled best? : 50 case histories on how to write and design ads that work
Which ad pulled best? : 50 case histories on how to write and design ads that work
by 
Burton, Philip Ward, 1910-
Format: 
Books
Publication Date 
1993
Excerpt: 
Advertising copy -- Evaluation.
Available: Copies:
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