Studies -- Case Study 1 Social Advocacy Around the World / Karen Mishra -- Case Study 2 Strategic Social

teenage sexuality -- Media and advertising -- Advertising for children -- Social and emotional wellbeing

and Managing Reputation -- Corporate Philanthropy -- What Is Corporate Advertising? -- Advertising to

insensitive media : Advocacy : keeping their feet to the fire -- Access : equitable hiring principles elude

-- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.

-- Additional challenges presented by Web resources -- Weblogs and wikis: social media content -- Advertising

unjustifiable infringement"? : political expression and the broadcasting ban on advocacy advertising / Andrew

-- Newsletters and corporate reports -- Direct-mail appeals -- Public relations advertising -- Speeches and

Advocacy advertising.