IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
70 Results Found Subscribe to search results
000000000000IIE
Print
1. 
Cover image for The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective
The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective
The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective
by 
Bester, Karle Marcell.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The art of online art marketing : consumer dynamics in online art purchasing : a South African
Available: Copies:
2. 
Cover image for Grapevine : the new art of word-of-mouth marketing
Grapevine : the new art of word-of-mouth marketing
by 
Balter, Dave.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Grapevine : the new art of word-of-mouth marketing / Balter, Dave.
Available: Copies:
3. 
Cover image for Data mining techniques : for marketing, sales and customer support: AND mastering data mining - the art and science of customer relationship management.
Data mining techniques : for marketing, sales and customer support: AND mastering data mining - the art and science of customer relationship management.
Format: 
Books
Excerpt: 
Data mining techniques : for marketing, sales and customer support: AND mastering data mining - the
Available: Copies:
4. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.
Available: Copies:
5. 
Cover image for Hey whipple, squeeze this : the classic guide to creating great advertising
Hey whipple, squeeze this : the classic guide to creating great advertising
by 
Sullivan, Luke, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television
Available: Copies:
6. 
Cover image for Strategic creativity : a business field guide to advertising, branding, and design
Strategic creativity : a business field guide to advertising, branding, and design
by 
Landa, Robin, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Communication in marketing.
Available: Copies:
7. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide
Available: Copies:
8. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.
Available: Copies:
9. 
Cover image for A designer's research manual : succeed in design by knowing your clients + understanding what they really need
A designer's research manual : succeed in design by knowing your clients + understanding what they really need
by 
Visocky O'Grady, Jennifer, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1565738&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Commercial art -- United States -- Marketing.
Available: Copies:
10. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.
Available: Copies:
11. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
students, as well as researchers and lecturers in social psychology, marketing, and communications. It is
Available: Copies:
12. 
Cover image for Personal selling
Personal selling
Personal selling
by 
Van Heerden, Neels, 1957- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
however always be a place for the age-old art of person-to-person communication between a salesperson and
Available: Copies:
Limit Search Results
Access Level
Author
Arens, William F.
(3)
Advertising Media Association of South Africa.
(2)
Muller, Gordon, 1952-
(2)
Roberts-Lombard, Mornay, editor.
(2)
Tait, Madéle, editor.
(2)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Advertising.
(12)
Marketing.
(7)
Branding (Marketing)
(6)
Commercial art.
(5)
Internet marketing.
(5)
Item Available
Advanced Search Location