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0000IIE
Print
by 
Bedbury, Scott
Format: 
Books
Publication Date 
2003
Excerpt: 
A new brand world Bedbury, Scott
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2. 
Cover image for A new brand world : 8 principles for achieving brand leadership in the 21st century
by 
Bedbury, Scott.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
Bedbury, Scott.
Available: Copies:
4. 
Cover image for Disruption : overturning conventions and shaking up the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
1996
Excerpt: 
of today's consumers."--Scott Bedbury Senior Vice President, Marketing, Starbucks Coffee Company
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