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1. 
Cover image for Introduction to advertising and promotion : an integrated marketing communications perspective
Introduction to advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1995
Excerpt: 
Belch, George E. (George Edward), 1951- Introduction to advertising & promotion.
Available: Copies:
2. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1998
Excerpt: 
Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.
Available: Copies:
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