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1. 
Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.
Available: Copies:
2. 
Cover image for Brand management : Principles and Practices
Brand management : Principles and Practices
by 
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
Branding (Marketing)
Available: Copies:
3. 
Cover image for Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'
Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'
Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'
by 
Roriston, Delia.
Format: 
Manuscript
Publication Date 
2011
Excerpt: 
Branding on the edge : an analysis of four alternative case studies that contain elements of
Available: Copies:
4. 
Cover image for Destination branding : creating the unique destination proposition
Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2010
Excerpt: 
Destination branding : creating the unique destination proposition / Morgan, Nigel.
Available: Copies:
5. 
Cover image for Towards effective place brand management : branding European cities and regions
Towards effective place brand management : branding European cities and regions
by 
Ashworth, G. J. (Gregory John)
Format: 
Books
Publication Date 
2010
Excerpt: 
Place marketing -- Case studies.
Available: Copies:
6. 
Cover image for Brand champions : how superheroes bring brands to life
Brand champions : how superheroes bring brands to life
by 
Buckingham, Ian P., 1967-
Format: 
Books
Publication Date 
2010
Excerpt: 
Branding (Marketing) -- Case studies.
Available: Copies:
7. 
Cover image for Perspectives on branding
Perspectives on branding
by 
Miletsky, Jason I.
Format: 
Books
Publication Date 
2009
Excerpt: 
Branding (Marketing) -- Case studies.
Available: Copies:
8. 
Cover image for Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
by 
Light, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
McDonald's Corporation -- Case studies.
Available: Copies:
9. 
Cover image for The big book of bags, tags, and labels
The big book of bags, tags, and labels
by 
Campos, Cristian.
Format: 
Books
Publication Date 
2009
Excerpt: 
Branding (Marketing) -- Case studies.
Available: Copies:
10. 
Cover image for The brand bubble : the looming crisis in brand value and how to avoid it
The brand bubble : the looming crisis in brand value and how to avoid it
by 
Gerzema, John, 1961-
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
11. 
Cover image for Contemporary thoughts on corporate branding and corporate identity management
Contemporary thoughts on corporate branding and corporate identity management
by 
Karaosmanoglu, Elif.
http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Branding (Marketing) Case studies
Available: Copies:
12. 
Cover image for Harvard business review case studies : marketing through minefields.
Harvard business review case studies : marketing through minefields.
by 
Harvard Business School Publishing Corporation.
Format: 
Books
Publication Date 
2008
Excerpt: 
Harvard business review case studies : marketing through minefields. Harvard Business School
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