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1. 
Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.
Available: Copies:
2. 
Cover image for Brand management : Principles and Practices
Brand management : Principles and Practices
by 
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
Branding (Marketing)
Available: Copies:
3. 
Cover image for Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'
Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'
Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'
by 
Roriston, Delia.
Format: 
Manuscript
Publication Date 
2011
Excerpt: 
Branding on the edge : an analysis of four alternative case studies that contain elements of
Available: Copies:
4. 
Cover image for Destination branding : creating the unique destination proposition
Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2010
Excerpt: 
Destination branding : creating the unique destination proposition / Morgan, Nigel.
Available: Copies:
5. 
Cover image for Brand champions : how superheroes bring brands to life
Brand champions : how superheroes bring brands to life
Brand champions : how superheroes bring brands to life
by 
Buckingham, Ian P., 1967-
Format: 
Books
Publication Date 
2010
Excerpt: 
Branding (Marketing) -- Case studies.
Available: Copies:
6. 
Cover image for Towards effective place brand management : branding European cities and regions
Towards effective place brand management : branding European cities and regions
by 
Ashworth, G. J. (Gregory John)
Format: 
Books
Publication Date 
2010
Excerpt: 
Place marketing -- Case studies.
Available: Copies:
8. 
Cover image for The big book of bags, tags, and labels
The big book of bags, tags, and labels
The big book of bags, tags, and labels
by 
Campos, Cristian.
Format: 
Books
Publication Date 
2009
Excerpt: 
Branding (Marketing) -- Case studies.
Available: Copies:
9. 
Cover image for Perspectives on branding
Perspectives on branding
Perspectives on branding
by 
Miletsky, Jason I.
Format: 
Books
Publication Date 
2009
Excerpt: 
Branding (Marketing) -- Case studies.
Available: Copies:
10. 
Cover image for Marketing success stories : South African case studies
Marketing success stories : South African case studies
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing success stories : South African case studies / Cant, M. C. (Michael Colin), 1957-
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11. 
Cover image for Harvard business review case studies : marketing through minefields.
Harvard business review case studies : marketing through minefields.
Harvard business review case studies : marketing through minefields.
by 
Harvard Business School Publishing Corporation.
Format: 
Books
Publication Date 
2008
Excerpt: 
Harvard business review case studies : marketing through minefields. Harvard Business School
Available: Copies:
12. 
Cover image for Contemporary thoughts on corporate branding and corporate identity management
Contemporary thoughts on corporate branding and corporate identity management
by 
Karaosmanoglu, Elif.
http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Branding (Marketing) Case studies
Available: Copies:
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