Brands and branding in South Africa : key success stories.

Brand management : A South African Perspective

Brand management : A South African Perspective

Marketing in Africa

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Saving South Africa's youth : building socially responsible brands in financial ...

The analysis of the Sophiatown brand development

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002