Brands and branding in South Africa : key success stories.

Brand management : A South African Perspective

Brand management : A South African Perspective

Marketing in Africa

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Branding in Ponzi Investment Scheme

The effects of rebranding the celebrity brand, using Miley Cyrus as a case study

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?