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000IIE
Print
by 
Calder, L
Format: 
Books
Publication Date 
2015
Excerpt: 
Computerised Bookkeeping Calder, L
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2. 
Cover image for Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
Format: 
Books
Publication Date 
2019
Excerpt: 
/ Julie Hennessy -- Connecting marketing and finance via brand value / Bobby J. Calder -- Section four
Available: Copies:
3. 
Cover image for Kellogg on branding : the marketing faculty of the Kellogg School of Management
by 
Tybout, Alice M.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Designing brands / Bobby J. Calder -- Brand meaning / John F. Sherry, Jr. -- Competitive brand strategies
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