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1.

Cover image for Marketing 3.0 : from products to customers to the human spirit

Marketing 3.0 : from products to customers to the human spirit

Marketing 3.0 : from products to customers to the human spirit

by

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Comportement du consommateur.

Available: Copies:

2.

Cover image for Predictably irrational : the hidden forces that shape our decisions

Predictably irrational : the hidden forces that shape our decisions

by

Ariely, Dan.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book web site http://www.predictablyirrational.com/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html

Format:

Books

Publication Date

2008

Excerpt:

Comportement du consommateur.

Available: Copies:

3.

Cover image for Consumer behaviour in tourism

Consumer behaviour in tourism

Consumer behaviour in tourism

by

Swarbrooke, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html

Format:

Books

Publication Date

2007

Excerpt:

Consommateurs -- Comportement.

Available: Copies:

4.

Cover image for The culture code : an ingenious way to understand why people around the world buy and live as they do

The culture code : an ingenious way to understand why people around the world buy and live as they do

The culture code : an ingenious way to understand why people around the world buy and live as they do

by

Rapaille, Clotaire.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html

Format:

Books

Publication Date

2006

Excerpt:

Consommateurs -- Comportement -- Aspect psychologique.

Available: Copies:

5.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

by

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Consommateurs -- Comportement.

Available: Copies:

6.

Cover image for Irresistible empire : America's advance through twentieth-century Europe

Irresistible empire : America's advance through twentieth-century Europe

by

De Grazia, Victoria.

Table of contents http://www.loc.gov/catdir/toc/fy053/2004059943.html
Book review (H-Net) http://www.h-net.org/review/hrev-a0e4e2-aa
Book review (H-Net) http://www.h-net.org/review/hrev-a0e7m2-aa

Format:

Books

Publication Date

2005

Excerpt:

Consommateurs -- Comportement -- Europe -- Histoire -- 20e siáecle.

Available: Copies:

7.

Brand hijack : marketing without marketing

by

Wipperfürth, Alex.

Format:

Books

Publication Date

2005

Excerpt:

Consommateurs -- Comportement.

Available: Copies:

8.

Cover image for Why people buy things they don't need : understanding and predicting consumer behavior

Why people buy things they don't need : understanding and predicting consumer behavior

by

Danziger, Pamela N.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html

Format:

Books

Publication Date

2004

Excerpt:

comportement du consommateur -- recherche scientifique.

Available: Copies:

9.

Cover image for How customers think : essential insights into the mind of the market

How customers think : essential insights into the mind of the market

How customers think : essential insights into the mind of the market

by

Zaltman, Gerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001

Format:

Books

Publication Date

2003

Excerpt:

Consommateurs -- Comportement -- Aspect psychologique.

Available: Copies:

10.

Cover image for Consumer behavior : implications for marketing strategy

Consumer behavior : implications for marketing strategy

Consumer behavior : implications for marketing strategy

by

Hawkins, Del I.

Format:

Books

Publication Date

1992

Excerpt:

Consommateurs -- Comportement -- États-Unis -- Cas, Études de.

Available: Copies:

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Consumer behavior.

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Comportement du consommateur.

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Consommateurs -- Comportement.

(3)

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Aspects psychologiques.

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Branding (Marketing)

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Consommateurs -- Comportement -- Aspect psychologique.

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Consumer behavior -- Psychological aspects.

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Consommateurs -- Comportement -- Europe -- Histoire -- 20e siáecle.

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Consommateurs -- Comportement -- États-Unis -- Cas, Études de.

(1)

Consommateurs -- Comportement -- États-Unis.

(1)

Consommateurs -- Europe -- Attitudes -- Histoire -- 20e siáecle.

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Consommateurs -- Psychologie.

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Consommation (âEconomie politique) -- Europe -- Histoire -- 20e siáecle.

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Consumer behavior -- Europe -- History -- 20th century.

(1)

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(1)

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Consumption (Economics) -- Europe -- History -- 20th century.

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comportement du consommateur -- recherche scientifique.

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consommateur -- recherche scientifique.

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marketing -- recherche scientifique.

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Études de marché -- États-Unis.

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