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1. 
Cover image for Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behaviour. Sethna, Zubin, author.
Available: Copies:
2. 
Cover image for The age of surveillance capitalism : the fight for a human future at the new frontier of power
by 
Zuboff, Shoshana, 1951- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Behavior modification -- Economic aspects.
Available: Copies:
3. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion
Available: Copies:
4. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
organizations -- Perspectives on consumer behavior -- The communication process -- Source, messsage, and channel
Available: Copies:
5. 
Cover image for Consumer behavior analysis : (A) rational approach to consumer choice
by 
Hantula, Donald A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior analysis : (A) rational approach to consumer choice / Hantula, Donald A.
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6. 
Cover image for Consumer behaviour : perspectives, findings and explanations
by 
O'Shaughnessy, John, 1927-
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behaviour : perspectives, findings and explanations / O'Shaughnessy, John, 1927-
Available: Copies:
7. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated
Available: Copies:
8. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Online consumer behavior : theory and research in social media, advertising, and e-tail / Close
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9. 
Cover image for The objects of affection : semiotics and consumer culture
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2010
Excerpt: 
Semiotics -- Social aspects.
Available: Copies:
11. 
Cover image for Gravitational marketing : the science of attracting customers
by 
Vee, Jimmy, 1975-
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing -- Social aspects.
Available: Copies:
12. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
aspects of advertising -- The scope of advertising : from local to global -- Marketing and consumer
Available: Copies:
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