Measuring consumer attitude towards Lays Stax

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

Does the colour of the beer bottle influence South African consumers' perception of the brand?