10 Results Found
0000000000IIE
1.
by
Rust, Roland T.
Format:
Books
Publication Date
2005
Excerpt:
Customer equity management / Rust, Roland T.
2.
by
Kall, Jacek VerfasserIn.
Format:
Books
Publication Date
2022
Excerpt:
Brand metrics measuring brand efficacy along the customer journey Kall, Jacek VerfasserIn.
3.
by
Hassanien, Ahmed.
Format:
Regular print
Publication Date
2010
Excerpt:
Hospitality industry -- Management.
4.
by
Kotler, Philip.
Format:
Books
Publication Date
2009
Excerpt:
Marketing management / Kotler, Philip.
5.
by
Cokins, Gary.
Format:
Books
Publication Date
2009
Excerpt:
management strategy company performance business efficiency risk management decision making
6.
by
Keller, Kevin Lane, 1956-
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format:
Books
Publication Date
2008
Excerpt:
Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane
7.
by
Aaker, David A.
Format:
Books
Publication Date
2008
Excerpt:
Strategic market management / Aaker, David A.
8.
by
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format:
Books
Publication Date
2006
Excerpt:
Marketing management / Kotler, Philip.
9.
by
Boyett, Joseph H.
Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003535417.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003535417.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2003535417.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003535417.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2003535417.html
Format:
Books
Publication Date
2003
Excerpt:
Need Is a Customer Relationship -- All You Need Is Customer Equity -- All You Need Is Buzz.
10.
by
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format:
Books
Publication Date
2000
Excerpt:
Commitment-led marketing : the key to brand profits is in the customer's mind / Hofmeyr, J. H. (Jan