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000000000000IIE
Print
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
communication management -- Digital marketing -- Customer value and retention -- People, processes and physical
Available: Copies:
by 
Hartzer, Tegan
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand customer service -- Research
Available: Copies:
3. 
Cover image for Supply chain management : a logistics perspective.
by 
Coyle, John J. (John Joseph), 1935- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-Commerce Order Fulfillment Strategies -- 8-5.Customer Service -- 8-5-1.The Logistics/Marketing Interface -- 8-5-2
Available: Copies:
by 
Landsberg, Calvin.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
The relationship between service qualities and customer loyalty on aa e-commerce website amongst
Available: Copies:
6. 
Cover image for Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
a customer-driven strategy. Market segmentation, targeting and positioning -- Products and services
Available: Copies:
7. 
Cover image for Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
by 
Delahaye Paine, Katie, 1952-
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer services -- Research.
Available: Copies:
8. 
Cover image for Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
strategic marketing -- Strategic marketing planning tools -- Global marketing -- Services marketing and not
Available: Copies:
9. 
Cover image for Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Product
Available: Copies:
10. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Food service -- Marketing.
Available: Copies:
11. 
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2009
Excerpt: 
customers -- Creating customer value, satisfation, and loyalty -- Analyzing consumer & business markets
Available: Copies:
12. 
Cover image for Services marketing : text and cases.
by 
Baron, Steve (J. Steve)
Format: 
Books
Publication Date 
2009
Excerpt: 
Services marketing : text and cases. Baron, Steve (J. Steve)
Available: Copies:
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