Strategic database marketing : the masterplan for starting and managing a profitable, customer

Principles of direct and database marketing / Tapp, Alan.

Marketing database analytics : transforming data for competitive advantage / Banasiewicz, Andrew D.

Marketing communication : an integrated approach / Koekemoer, Ludi.

Marketing / Lamb, Charles W., author

Internet marketing : integrating online & offline strategies / Zahay, Debra L., author.

Marketing management / Kotler, Philip, author.

as relationship marketing, database marketing or key account management, the book is equally valuable

Consumer behaviour : implications for marketing strategy / Quester, Pascale G. (Pascale Genevieve

Marketing communication : an integrated approach / Koekemoer, Ludi.

Internet marketing : integrating online and offline strategies / Roberts, Mary Lou.

Emarketing excellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-