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000IIE
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2. 
Cover image for Value-based marketing : marketing strategies for corporate growth and shareholder value
by 
Doyle, Peter, 1943-2003.
Format: 
Books
Publication Date 
2000
Excerpt: 
Doyle, Peter, 1943-2003.
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3. 
Cover image for Marketing management and strategy
by 
Doyle, Peter, 1943-2003.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing management and strategy / Doyle, Peter, 1943-2003.
Available: Copies:
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