The country of origin effect on Proudly South African FMCG products

Celebrity endorsement as a persuasive technique for advertisers in South Africa

Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industry

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model