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1. 
Cover image for Marketing strategy : the difference between marketing and markets
Marketing strategy : the difference between marketing and markets
by 
Fifield, Paul.
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing strategy : the difference between marketing and markets / Fifield, Paul.
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2. 
Cover image for Scenarios in marketing : from vision to decision
Scenarios in marketing : from vision to decision
by 
Ringland, Gill.
Table of contents only
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Marketing strategy and scenarios / Paul Fifield -- Scenario planning and innovation / Tim Westall
Available: Copies:
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