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1. 
Cover image for The global brand : how to create and develop lasting brand value in the world market
The global brand : how to create and develop lasting brand value in the world market
by 
Hollis, Nigel.
Format: 
Books
Publication Date 
2010
Excerpt: 
Hollis, Nigel.
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2. 
Cover image for Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
by 
Lindström, Martin, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
1. Tweens -- 2. Tween dreams for sale -- 3. Bonded to brands : the transition years / Nigel Hollis
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