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Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.

Principles of marketing / Kotler, Philip, author.

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.

Principles of marketing / Kotler, Philip, author.

Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.

Marketing management / Kotler, Philip, author.

services -- Administrative and information systems -- Effective governance, leadership, and management

Principles of marketing / Kotler, Philip (Philip J.), 1931-

Société de l'information.

Services marketing : an interactive approach / Fisk, Raymond P.

Principles of marketing / Kapoor, Neeru.