communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

and experiences, and public relations -- Managing digital communications: online, social media, and

-- Human resources -- Municipal associations and related institutions -- Public relations and information

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

/ Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports

Information services -- Public relations.

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal