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1. 
Cover image for The new strategic brand management : creating and sustaining brand equity long term
The new strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format: 
Books
Publication Date 
2004
Excerpt: 
Kapferer, Jean-Noël. Strategic brand management.
Available: Copies:
2. 
Cover image for Strategic brand management
Strategic brand management
by 
Kapferer, Jean-Noel
Format: 
Books
Publication Date 
1997
Excerpt: 
Strategic brand management Kapferer, Jean-Noel
Available: Copies:
3. 
Cover image for The new strategic brand management : advanced insights and strategic thinking
The new strategic brand management : advanced insights and strategic thinking
by 
Kapferer, Jean-Noël.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live
Format: 
Books
Publication Date 
2012
Excerpt: 
The new strategic brand management : advanced insights and strategic thinking / Kapferer, Jean-Noël.
Available: Copies:
4. 
Cover image for The new strategic brand management advanced insights and strategic thinking
The new strategic brand management advanced insights and strategic thinking
The new strategic brand management advanced insights and strategic thinking
by 
Kapferer, Jean-Noël.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live
Format: 
Books
Publication Date 
2012
Excerpt: 
The new strategic brand management advanced insights and strategic thinking / Kapferer, Jean-Noël.
Available: Copies:
6. 
Cover image for Strategic brand management : creating and sustaining brand equity long term
Strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
Strategic brand management : creating and sustaining brand equity long term / Kapferer, Jean-Noël.
Available: Copies: