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1. 
Cover image for Essentials of marketing research.
by 
Babin, Barry J., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Essentials of marketing research. Babin, Barry J., author.
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2. 
Cover image for Consumer behaviour : implications for marketing strategy
by 
Quester, Pascale G. (Pascale Genevieve), author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour : implications for marketing strategy / Quester, Pascale G. (Pascale Genevieve
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3. 
Cover image for Marketing Research.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing Research. McDaniel, Carl, Jr., 1941-
Available: Copies:
4. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.
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5. 
Cover image for Marketing database analytics : transforming data for competitive advantage
by 
Banasiewicz, Andrew D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing database analytics : transforming data for competitive advantage / Banasiewicz, Andrew D.
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by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing research essentials. / McDaniel, Carl, Jr., 1941-
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7. 
Cover image for Strategic database marketing
by 
Hughes, Arthur Middleton.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Strategic database marketing : the masterplan for starting and managing a profitable, customer
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8. 
Cover image for Business-to-business market research
by 
Block, Martin P., 1946-
Format: 
Books
Publication Date 
2005
Excerpt: 
Data CD-ROM for Business-to-business marketing research
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9. 
Cover image for Principles of direct and database marketing
by 
Tapp, Alan.
Format: 
Books
Publication Date 
2005
Excerpt: 
Principles of direct and database marketing / Tapp, Alan.
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10. 
Cover image for Consumer insight : how to use data and market research to get closer to your customer
by 
Stone, Merlin, 1948-
Format: 
Books
Publication Date 
2004
Excerpt: 
Database marketing.
Available: Copies:
by 
Kleindl, Brad Alan, 1955-
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
Database marketing.
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12. 
Cover image for The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
. Defining Key Cyberspace Terms -- App. F. On-Line Databases -- App. G. Leading Media Directories -- App. H
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