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1.

Cover image for International marketing

International marketing

by

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html

Format:

Books

Publication Date

2013

Excerpt:

International marketing / Czinkota, Michael R.

Available: Copies:

2.

Cover image for Destination branding : creating the unique destination proposition

Destination branding : creating the unique destination proposition

by

Morgan, Nigel.

Format:

Books

Publication Date

2010

Excerpt:

Tourism -- Marketing.

Available: Copies:

3.

Cover image for International marketing

International marketing

by

Cateora, Philip R., author.

Format:

Books

Publication Date

2010

Excerpt:

International marketing / Cateora, Philip R., author.

Available: Copies:

4.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Format:

Books

Publication Date

2009

Excerpt:

Marketing -- Europe -- Management.

Available: Copies:

5.

Cover image for The global enterprise : entrepreneurship and value creation

The global enterprise : entrepreneurship and value creation

by

Ajami, Riad A.

Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006028017.html

Format:

Books

Publication Date

2007

Excerpt:

International business enterprises -- Management.

Available: Copies:

6.

Cover image for Market-driven management : strategic and operational marketing

Market-driven management : strategic and operational marketing

Market-driven management : strategic and operational marketing

by

Lambin, Jean-Jacques, 1933-

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0667/2006047166-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0667/2006047166-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0667/2006047166-t.html

Format:

Books

Publication Date

2007

Excerpt:

Marketing -- Europe -- Management.

Available: Copies:

7.

Cover image for Marketing and football : an international perspective

Marketing and football : an international perspective

by

Desbordes, Michel.

Publisher description http://www.loc.gov/catdir/enhancements/fy0708/2006931692-d.html

Format:

Books

Publication Date

2007

Excerpt:

Marketing and football : an international perspective / Desbordes, Michel.

Available: Copies:

8.

Cover image for The right tools for the job : on the use and performance of management tools and techniques

The right tools for the job : on the use and performance of management tools and techniques

by

Cox, Andrew W.

Contributor biographical information http://www.loc.gov/catdir/bios/hol059/2004048876.html
Publisher description http://www.loc.gov/catdir/description/hol053/2004048876.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004048876.html

Format:

Books

Publication Date

2005

Excerpt:

The right tools for the job : on the use and performance of management tools and techniques / Cox

Available: Copies:

9.

Cover image for Strategic marketing problems : cases and comments

Strategic marketing problems : cases and comments

by

Kerin, Roger A.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016575093&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

10.

Cover image for Marketing management : a European perspective

Marketing management : a European perspective

by

Norgan, Susan.

Format:

Books

Publication Date

1994

Excerpt:

Marketing -- Europe -- Management.

Available: Copies:

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Bear, Marca Marie.

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Cateora, Philip R., author.

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Chumpitaz, Ruben.

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Czinkota, Michael R.

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Desbordes, Michel.

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Gilly, Mary C., joint author.

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Graham, John L., joint author.

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Kerin, Roger A.

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Kotler, Philip.

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Kotler, Philip. Marketing management.

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Lambin, Jean-Jacques, 1933-

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Peterson, Robert A. (Robert Allen), 1944-

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Pritchard, Annette.

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Marketing -- Europe -- Management.

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Export marketing.

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Marketing -- Management.

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Advertising -- Tourism.

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Europäische Union.

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Industrial management.

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International business enterprises -- Management.

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Knowledge management.

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Marketing -- Decision making -- Case studies.

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Marketing -- Europe.

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Marketingmanagement.

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