Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

The perceptions middle class individuals living in Cape Town have towards the Metrorail train service

Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role model

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

Black diamond unearthing South Africa's new black middle class.

Rich dad's guide to investing : what the rich invest in that the poor and middle class do not!

Rich dad, poor dad : what the rich teach their kids about money that the poor and middle class do not!

The New rich in Asia : mobile phones, McDonalds and middle-class revolution

Marketing in Africa