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1. 
Cover image for Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
by 
Proulx, Mike.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social TV : how marketers can reach and engage audiences by connecting television to the web
Available: Copies:
2. 
Cover image for Digital television satellite, cable, terrestrial, IPTV, mobile TV in the DVB framework
by 
Benoit, Hervé.
Format: 
Books
Publication Date 
2008
Excerpt: 
Digital television satellite, cable, terrestrial, IPTV, mobile TV in the DVB framework Benoit
Available: Copies:
3. 
Cover image for Hey whipple, squeeze this : the classic guide to creating great advertising
by 
Sullivan, Luke, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
-- Everything that can be digital, will be: Creative techs, developers, and the mobile future -- Stopping people
Available: Copies:
4. 
Cover image for Advertising creative : strategy, copy, design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Radio and television: interruptions that sell -- Websites: copy and content -- Socially mobile: reaching
Available: Copies:
5. 
Cover image for Mass communication : living in a media world
by 
Hanson, Ralph E., author.
Format: 
Books
Publication Date 
2016 2015
Excerpt: 
internet: interactive and mobile media. -- Part 4: Strategic communication. Advertising: selling a message
Available: Copies:
6. 
Cover image for Children and media : a global perspective
by 
Lemish, Dafna, 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
distinguishing between screen fantasy and reality -- The development of understanding of television characters
Available: Copies:
7. 
Cover image for Nontraditional media in marketing and advertising
by 
Blakeman, Robyn, 1958-
Format: 
Books
Publication Date 
2014
Excerpt: 
television, cinema advertising, live mobile billboards, poster campaigns and many more. ; Checklists are
Available: Copies:
8. 
Cover image for The media studies reader
by 
Ouellette, Laurie.
Format: 
Books
Publication Date 
2013
Excerpt: 
, reality, and the mediated habitus from television to the mobile phone" -- Media/Industry. Herbert Schiller
Available: Copies:
9. 
Cover image for The Routledge international handbook of children, adolescents and media
by 
Lemish, Dafna, 1951- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
educational television / Shalom M. Fisch -- New media and learning / Becky Herr Stephenson -- Media literacy
Available: Copies:
10. 
Cover image for Sport beyond television : the internet, digital media and the rise of networked media sport
by 
Hutchins, Brett, 1973-
Format: 
Books
Publication Date 
2012
Excerpt: 
Sport beyond television : the internet, digital media and the rise of networked media sport /
Available: Copies:
11. 
Cover image for The Arab world unbound : tapping into the power of 350 million consumers
by 
Mahajan, Vijay, 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
technological Arab spring Chapter 8 Tapping into the Arab media and entertainment market Television advertising
Available: Copies:
by 
Lesame, N. C.
Format: 
Books
Publication Date 
2012
Excerpt: 
small(er) screen : mobile TV and the new individual television experience -- Electronic government
Available: Copies:
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