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1. 
Cover image for Understanding your users : a practical guide to user research methods
Understanding your users : a practical guide to user research methods
by 
Courage, Catherine, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
choose an activity: learning about your product users -- Ethical and legal considerations -- Setting up
Available: Copies:
2. 
Cover image for Product management
Product management
Product management
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
Product management -- South Africa -- Case studies.
Available: Copies:
3. 
Cover image for Brand society : how brands transform management and lifestyle
Brand society : how brands transform management and lifestyle
by 
Kornberger, Martin, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- Management.
Available: Copies:
4. 
Cover image for Towards effective place brand management : branding European cities and regions
Towards effective place brand management : branding European cities and regions
by 
Ashworth, G. J. (Gregory John)
Format: 
Books
Publication Date 
2010
Excerpt: 
Product management -- Case studies.
Available: Copies:
5. 
Cover image for The silver lining : an innovation playbook for uncertain times
The silver lining : an innovation playbook for uncertain times
by 
Anthony, Scott D.
Format: 
Books
Publication Date 
2009
Excerpt: 
Technological innovations -- Management -- Case studies.
Available: Copies:
6. 
Cover image for Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
by 
Light, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
McDonald's Corporation -- Case studies.
Available: Copies:
7. 
Cover image for The management of technological innovation : strategy and practice
The management of technological innovation : strategy and practice
by 
Dodgson, Mark, 1957-
Format: 
Books
Publication Date 
2008
Excerpt: 
The management of technological innovation : strategy and practice / Dodgson, Mark, 1957-
Available: Copies:
8. 
Cover image for Building innovation capability in organizations : an international cross-case perspective
Building innovation capability in organizations : an international cross-case perspective
by 
Terziovski, Mile.́
Format: 
Books
Publication Date 
2007
Excerpt: 
New products -- Case studies.
Available: Copies:
9. 
Cover image for Product management
Product management
Product management
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2005
Excerpt: 
Product management -- South Africa -- Case studies.
Available: Copies:
10. 
Cover image for Product development for the lean enterprise : why Toyota's system is four times more productive and how you can implement it
Product development for the lean enterprise : why Toyota's system is four times more productive and how you can implement it
by 
Kennedy, Michael N.
Format: 
Books
Publication Date 
2003
Excerpt: 
New products -- Management -- Case studies.
Available: Copies:
11. 
Cover image for Best practice cases in branding : lessons from the world's strongest brands
Best practice cases in branding : lessons from the world's strongest brands
by 
Keller, Kevin Lane, 1956-
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products -- Management -- Case studies.
Available: Copies:
12. 
Cover image for Product strategy and management
Product strategy and management
by 
Baker, Michael John.
Format: 
Books
Publication Date 
1999
Excerpt: 
New products -- Management -- Case studies.
Available: Copies:
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