Search Results for Product management -- United States.

International business : competing in the global marketplace

Hill, Charles W. L., author.

Format:

Books

Publication Date

2015 2014

Excerpt:

International business enterprises -- Management.

Available: Copies:

Handbook of new product development management

Loch, C. (Christoph)

Format:

Books

Publication Date

2008

Excerpt:

New products -- United States -- Management -- Handbooks, manuals, etc.

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21st century management : a reference handbook

Wankel, Charles.

Format:

Books

Publication Date

2008

Excerpt:

21st century management : a reference handbook / Wankel, Charles.

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Mass affluence : seven new rules of marketing to today's consumer

Nunes, Paul, 1963-

Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004002471.html

Format:

Books

Publication Date

2004

Excerpt:

Product management -- United States.

Available: Copies:

The customer revolution : how to thrive when customers are in control

Seybold, Patricia B.

Format:

Books

Publication Date

2001

Excerpt:

Product management -- United States.

Available: Copies:

Brand leadership

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/99089668.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- United States -- Management.

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Brand asset management : driving profitable growth through your brands

Davis, Scott M., 1964-

Table of contents http://lcweb.loc.gov/catdir/toc/00008013.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html

Format:

Books

Publication Date

2000

Excerpt:

Product management -- United States.

Available: Copies:

Managing brand equity : capitalizing on the value of a brand name

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html

Format:

Books

Publication Date

1991

Excerpt:

Brand name products -- Valuation -- United States -- Management.

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