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1.

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

by

Neumeier, Marty.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269

Format:

Books

Publication Date

2006

Excerpt:

Produits de marque -- Planification.

Available: Copies:

2.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

by

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Produits de marque -- Aspect psychologique.

Available: Copies:

3.

Cover image for Design

by

Peters, Thomas J.

Format:

Books

Publication Date

2005

Excerpt:

Produits de marque -- Gestion.

Available: Copies:

4.

Cover image for Fashion brands : branding style from Armani to Zara

Fashion brands : branding style from Armani to Zara

Fashion brands : branding style from Armani to Zara

by

Tungate, Mark, 1967-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html

Format:

Books

Publication Date

2005

Excerpt:

Produit de marque.

Available: Copies:

5.

Brand hijack : marketing without marketing

by

Wipperfürth, Alex.

Format:

Books

Publication Date

2005

Excerpt:

Produits de marque -- Marketing.

Available: Copies:

6.

Cover image for The culting of brands : when customers become true believers

The culting of brands : when customers become true believers

The culting of brands : when customers become true believers

by

Atkin, Douglas.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html

Format:

Books

Publication Date

2004

Excerpt:

Produits de marque -- Commercialisation.

Available: Copies:

7.

Cover image for Branded nation : the marketing of megachurch, college, inc., and museumworld

Branded nation : the marketing of megachurch, college, inc., and museumworld

by

Twitchell, James B., 1943-

Inhaltsverzeichnis
Sample text http://catdir.loc.gov/catdir/enhancements/fy0652/2004052147-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2004052147-t.html
Publisher description http://catdir.loc.gov/catdir/description/simon051/2004052147.html

Format:

Books

Publication Date

2004

Excerpt:

Produit de marque.

Available: Copies:

8.

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm

Format:

Books

Publication Date

2004

Excerpt:

Produits de marque -- Gestion.

Available: Copies:

9.

Cover image for After image : mind-altering marketing

After image : mind-altering marketing

by

Grant, John, 1964-

Format:

Books

Publication Date

2003 2002

Excerpt:

Marques de commerce.

Available: Copies:

10.

Cover image for Beyond disruption : changing the rules in the marketplace

Beyond disruption : changing the rules in the marketplace

Beyond disruption : changing the rules in the marketplace

by

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html

Format:

Books

Publication Date

2002

Excerpt:

Agences de publicité -- Gestion -- Cas, Études de.

Available: Copies:

11.

Cover image for Building strong brands

Building strong brands

Building strong brands

by

Aaker, David A. (David Allen), 1938-

Format:

Books

Publication Date

2002 1996

Excerpt:

Produit de marque.

Available: Copies:

12.

Cover image for The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

by

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Produits de marque.

Available: Copies:

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Author

Grant, John, 1964-

(2)

Aaker, David A.

(1)

Aaker, David A. (David Allen), 1938-

(1)

American Institute of Graphic Arts.

(1)

American Marketing Association.

(1)

Atkin, Douglas.

(1)

Dru, Jean-Marie.

(1)

(1)

Kapferer, Jean-Noël.

(1)

Kapferer, Jean-Noël. Strategic brand management.

(1)

(1)

Morgan, Adam, 1969-

(1)

Neumeier, Marty.

(1)

Peters, Thomas J.

(1)

(1)

(1)

Schmitt, Bernd.

(1)

Simonson, Alex.

(1)

Tungate, Mark, 1967-

(1)

Twitchell, James B., 1943-

(1)

Wipperfürth, Alex.

(1)

Format

(17)

Item Category 1

Material Type

Language

(17)

Library

Shelf Location

Publication Date

Subject

Branding (Marketing)

(7)

(7)

(6)

Produits de marque.

(5)

Brand name products -- Management.

(4)

Brand name products.

(4)

Produit de marque.

(4)

Produits de marque -- Commercialisation.

(4)

(3)

(3)

Marques de commerce.

(3)

Produits de marque -- Gestion.

(3)

(2)

Bedrijfsbeleid.

(2)

Consommateurs -- Comportement.

(2)

Consumer behavior.

(2)

(2)

(2)

Advertising -- Fashion.

(1)

Advertising as Topic.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

(1)

Aspects psychologiques.

(1)

BIens incorporels -- Evaluation -- Etats-Unis.

(1)

Biens incorporels -- États-Unis -- Gestion.

(1)

(1)

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Planning.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects -- United States.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- Valuation -- Management.

(1)

Brand name products -- Valuation -- United States -- Management.

(1)

Brand name products Valuation Management United States

(1)

Branding (Marketing) -- United States.

(1)

Business names -- Management.

(1)

Campagnes publicitaires -- Cas, Études de.

(1)

Changement organisationnel -- Gestion -- Cas, Études de.

(1)

Choice Behavior.

(1)

Church marketing -- United States.

(1)

Communication en marketing.

(1)

Consommateurs -- Fidélité

(1)

Consommateurs -- Préférences.

(1)

Consumentengedrag.

(1)

Consumer Participation.

(1)

Consumers' preferences.

(1)

Corporate image.

(1)

Creative ability in business.

(1)

(1)

Créativité dans les affaires.

(1)

Customer loyalty.

(1)

Design industriel -- Gestion.

(1)

Education -- Marketing.

(1)

Emotionale Produktdifferenzierung.

(1)

(1)

Entreprises -- Image.

(1)

Entreprises -- Réorganisation.

(1)

(1)

Etudes de marché.

(1)

Fashion merchandising.

(1)

Fidélité à une marque.

(1)

(1)

Identity (Psychology)

(1)

Identité (Psychologie)

(1)

Industrial design -- Management.

(1)

Intangible -- Valuation -- United States -- Management.

(1)

Intangible property -- Valuation -- Management.

(1)

Intangible property -- Valuation -- United States -- Management.

(1)

Intangible property Valuation Management United States

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

Logotypes -- Gestion.

(1)

(1)

(1)

(1)

Marketing -- Guides, manuels, etc.

(1)

Marketing -- organization & administration.

(1)

Marktpsychologie.

(1)

(1)

Marque de commerce.

(1)

Marques commerciales.

(1)

Marques de commerce -- Choix.

(1)

Marques de commerce -- États-Unis -- Gestion.

(1)

(1)

(1)

Motivation research (Marketing)

(1)

Motivation, Études de (Marketing)

(1)

(1)

Museums -- Marketing.

(1)

(1)

(1)

New products -- Marketing.

(1)

(1)

Positionnement (Publicité)

(1)

Product Line Management -- economics.

(1)

Product Line Management -- organization & administration.

(1)

Product management.

(1)

Produits commerciaux -- Gestion.

(1)

Produits de marque - Planification.

(1)

Produits de marque -- Aspect psychologique.

(1)

Produits de marque -- Aspect social.

(1)

Produits de marque -- Marketing.

(1)

Produits de marque -- Planification.

(1)

Produits de marque -- États-Unis -- Gestion.

(1)

Produits de marque -- États-Unis.

(1)

Produits nouveaux -- Commercialisation -- Guides, manuels, etc.

(1)

Produits nouveaux -- Gestion.

(1)

Produits nouveaux -- Marketing.

(1)

Produits nouveaux.

(1)

Produktpolitik.

(1)

Public Relations.

(1)

Public relations.

(1)

Publicité -- Guides, manuels, etc.

(1)

(1)

Raison sociale.

(1)

Relations publiques.

(1)

(1)

Strategisch management.

(1)

Strategisches Management.

(1)

Stratégie de marque.

(1)

Style de vie -- Aspect économique.

(1)

(1)

(1)

Wettbewerbsstrategie.

(1)

Éducation muséale.

(1)

(1)

(1)

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