Evaluating public relations : a best practice guide to public relations planning, research &amp

A practitioner's guide to public relations research, measurement and evaluation / Stacks, Don W.

Public relations campaigns : an integrated approach / Luttrell, Regina, 1975- author.

Strategic planning for public relations / Smith, Ronald D., 1948- author.

Exploring public relations : global strategic communication / Tench, Ralph, author.

The public relations handbook / Theaker, Alison, author.

-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media

-- External And Internal Communication -- External communication -- Public relations -- Marketing -- Internal

relations for events -- Risk management and legalities -- Event project management and set up issues -- The

Public relations -- United States -- Case studies.

The public relations strategic toolkit : an essential guide to successful public relations practice /

effective international legal and political order and a corresponding re-evaluation of the normative status