Search Results for Selling -- Social aspects.

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

, ethical, and economical aspects of advertising and promotion -- Personal selling (online).

Available: Copies:

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Social, Ethical, And Economic Aspects of Advertising and Promotion -- Advertising and Promotion Ethics

Available: Copies:

Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

marketing communication evolved -- 3. Social, ethical and regulatory aspects -- Part 2. How marketing

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

Available: Copies:

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

advertising and promotion -- 22. Evaluating the social, ethical, and economic aspects of advertising and

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Selling technology : the changing shape of sales in an information economy

Darr, Asaf.

Table of contents http://www.loc.gov/catdir/toc/ecip0518/2005025046.html

Format:

Books

Publication Date

2006

Excerpt:

Selling -- Social aspects.

Available: Copies:

The selling of 9/11 : how a national tragedy became a commodity

Heller, Dana A. (Dana Alice), 1959-

Format:

Books

Publication Date

2005

Excerpt:

Memory -- Social aspects.

Available: Copies:

10.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

the Social, Ethical, and Economic Aspects of Advertising and Promotion.

Available: Copies:

11.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

economic, social, and regulatory aspects of advertising -- The scope of advertising: from local to global

Available: Copies:

12.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

mix -- Relationship building: direct marketing, personal selling, and sales promotion -- Relationship

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