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1. 
Cover image for Marketing of high-technology products and innovations.
Marketing of high-technology products and innovations.
by 
Mohr, Jakki J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Sengupta, Sanjit.
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2. 
Cover image for Advertising, promotion, and new media
Advertising, promotion, and new media
by 
Stafford, Marla R., 1960-
Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Bhat, Michael Bevans, and Sanjit Sengupta -- Rethinking interactivity : what it means and why it may
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