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1. 
Cover image for The handbook of European brand rights management : how to develop, manage and protect your trademarks, domains, designs and copyrights
The handbook of European brand rights management : how to develop, manage and protect your trademarks, domains, designs and copyrights
by 
Jolly, Adam.
Format: 
Books
Publication Date 
2011
Excerpt: 
The handbook of European brand rights management : how to develop, manage and protect your
Available: Copies:
2. 
Cover image for Designing B2B brands : lessons from Deloitte and 182,000 brand managers
Designing B2B brands : lessons from Deloitte and 182,000 brand managers
by 
Martinez Onaindia, Carlos.
Format: 
Books
Publication Date 
2013
Excerpt: 
Branding (Marketing) -- Management.
Available: Copies:
3. 
Cover image for Trademark valuation : a tool for brand management
Trademark valuation : a tool for brand management
by 
Smith, Gordon V., 1937- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Trademark valuation : a tool for brand management / Smith, Gordon V., 1937- author.
Available: Copies:
4. 
Cover image for Music business handbook and career guide
Music business handbook and career guide
by 
Baskerville, David.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Rights in names and trademarks -- 7. Music licensing -- Music rights -- Performing rights organizations
Available: Copies:
5. 
Cover image for From brand vision to brand evaluation : the strategic process of growing and strengthening brands
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
by 
De Chernatony, L. (Leslie)
View this book online, via DawsonERA, both on- and off-campus
Format: 
Books
Publication Date 
2012
Excerpt: 
Product management.
Available: Copies:
7. 
Cover image for Designing brand identity : a complete guide to creating, building and maintaining strong brands
Designing brand identity : a complete guide to creating, building and maintaining strong brands
by 
Wheeler, Alina.
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
8. 
Cover image for From brand vision to brand evaluation : strategically building and sustaining brands
From brand vision to brand evaluation : strategically building and sustaining brands
From brand vision to brand evaluation : strategically building and sustaining brands
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
2006
Excerpt: 
Product management.
Available: Copies:
9. 
Cover image for The lovemarks effect : winning in the consumer revolution
The lovemarks effect : winning in the consumer revolution
by 
Roberts, Kevin, 1949-
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations -- Management.
Available: Copies:
10. 
Cover image for Creating a winning E-business
Creating a winning E-business
by 
Napier, H. Albert, 1944-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Affiliate management networks -- Affiliate tracking technologies -- Affiliate marketing risks and challenges
Available: Copies:
11. 
Cover image for Branding
Branding
by 
Vaid, Helen.
Format: 
Books
Publication Date 
2003
Excerpt: 
Trademarks -- Management.
Available: Copies:
12. 
Cover image for The essence of capitalism : the origins of our future
The essence of capitalism : the origins of our future
by 
McQueen, Humphrey, 1942-
Format: 
Books
Publication Date 
2003
Excerpt: 
International business enterprises -- Management.
Available: Copies:
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